Interruption Marketing vs. Inbound Marketing - Create Marketing People Love!
Create Marketing People Love!
by Najam Ahmed
Google Certified Professional,
Digital Marketing Consultant
Interruption Marketing (also known as
‘Outbound’, ‘Traditional’ or ‘Old-fashioned’
marketing) that pushes products or services on
customers such as:
Bulk Email/SMS Blasts
Telemarketing / Cold Calling
doesn’t work 87% of the time
Thanks to the Internet!
Now, we, as consumers,
no longer rely on billboards
and TV commercials – to
learn about new products.
The Internet has given us
Google and Social Media
to find, research,
recommend and buy
brands and products!
Download Free e-book:
100 Ideas that have changed the Marketing
Inbound Marketing (aka ‘Pull’ or ‘New’ marketing)
that relies on earning people’s interest instead of
buying it such as:
Useful Content Creation / Blogging
SEO / SEM
discovered via print,
TV, banner ads, cold
Old marketing is
Difficult to track the
results of individual
interactive and two-way.
Customers come to you via
search engines, referrals,
New marketing costs
62% less to acquire a lead
You can track the output of
every single dollar spent
and can make better
marketing decisions later.
Useful Content / Blogging
Think about your prospects’ concerns,
questions, and problems.
Develop content to
help your prospects / potential clients,
to answer their questions, and
to solve problems!
Build good relationship
and develop trust first;
create marketing people love…
they will always come back to you!
Don’t rely on ‘Free’ Blogs!
Avoid using ‘Free’ blogs such as
Create your ‘Own’ Self-hosted blog
associated with your website i.e.
Content can be created in form
of blog posts, infographics, videos,
e-books, industry research report,
white papers, presentations etc.
Don’t Find Customers;
Let them Find You!
Optimize your website, blog, videos, photos
using SEO standards to get better visibility
on Google while people are searching
about your industry, products or services.
Download Free SEO Guide
Get immediate results using Google Search
Ads to attract targeted prospects.
Download Free Google AdWords Guide
Spread your Content with
Learn more about Social Media Marketing
Download this presentation!
Google Certified Professional
Digital Marketing & Social Media Consultant
@ SEO International (a part of Al Wafaa Group that is
Google Certified Partner firm)
+971 55 9971452
firstname.lastname@example.org | www.seointl.net