Interruption Marketing vs. Inbound Marketing - Create Marketing People Love!

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Interruption Marketing vs. Inbound Marketing - Create Marketing People Love! …

Interruption Marketing vs. Inbound Marketing - Create Marketing People Love!

by Najam Ahmed
Google Certified Professional,
Digital Marketing Consultant & Trainer
SEO International, Dubai, UAE - http://www.seointl.net

More in: Business , Technology
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  • 1. Interruption Marketing vs. Inbound Marketing Create Marketing People Love! by Najam Ahmed Google Certified Professional, Digital Marketing Consultant & Trainer
  • 2. Interruption Marketing Interruption Marketing (also known as ‘Outbound’, ‘Traditional’ or ‘Old-fashioned’ marketing) that pushes products or services on customers such as:  Telemarketing  TV Commercials  Direct Mail  Bulk Email/SMS Blasts  Newspaper/Prints Ads  Billboards etc.
  • 3. Telemarketing / Cold Calling doesn’t work 87% of the time
  • 4. 86% people skip TV commercials
  • 5. 44% of Direct Mail is never opened!
  • 6. Thanks to the Internet!  Now, we, as consumers, no longer rely on billboards and TV commercials – to learn about new products.  The Internet has given us Google and Social Media to find, research, recommend and buy brands and products! Download Free e-book: 100 Ideas that have changed the Marketing
  • 7. Inbound Marketing Inbound Marketing (aka ‘Pull’ or ‘New’ marketing) that relies on earning people’s interest instead of buying it such as:  Useful Content Creation / Blogging  SEO / SEM  Social Media
  • 8. Old Marketing  Communication is one-way.  Customers are discovered via print, TV, banner ads, cold calls  Old marketing is expensive  Difficult to track the results of individual campaigns’ performance New Marketing  Communication is interactive and two-way.  Customers come to you via search engines, referrals, social media.  New marketing costs 62% less to acquire a lead  You can track the output of every single dollar spent and can make better marketing decisions later.
  • 9. Useful Content / Blogging  Think about your prospects’ concerns, questions, and problems.  Develop content to  help your prospects / potential clients,  to answer their questions, and  to solve problems! Build good relationship and develop trust first; create marketing people love… they will always come back to you!
  • 10. Don’t rely on ‘Free’ Blogs!  Avoid using ‘Free’ blogs such as  WordPress.com  Blogger.com  Create your ‘Own’ Self-hosted blog associated with your website i.e.  blog.your-website.com  www.your-website.com/blog/ Content can be created in form of blog posts, infographics, videos, e-books, industry research report, white papers, presentations etc.
  • 11. Don’t Find Customers; Let them Find You!  Optimize your website, blog, videos, photos using SEO standards to get better visibility on Google while people are searching about your industry, products or services. Download Free SEO Guide  Get immediate results using Google Search Ads to attract targeted prospects. Download Free Google AdWords Guide
  • 12. Spread your Content with Social Media  Facebook  Twitter  LinkedIn  Google+  YouTube  Slide Share  Pinterest  Instagram Learn more about Social Media Marketing
  • 13. How Hubspot acquired 4,300 customers…
  • 14. Download this presentation! http://www.seointl.net/inbound-marketing/
  • 15. Najam Ahmed Google Certified Professional Digital Marketing & Social Media Consultant @ SEO International (a part of Al Wafaa Group that is Google Certified Partner firm) +971 55 9971452 najam@seointl.net | www.seointl.net https://www.facebook.com/eMarketingME https://twitter.com/najamuae http://ae.linkedin.com/in/najamuae https://plus.google.com/116785578712460481090 http://www.youtube.com/user/najam2010 17