Introduction<br /><ul><li>Where has music evolved to now?</li></ul>Digital Media and Sampling Era<br />Synthesizers and Samplers<br />Hip-hop and Rap communities take advantage of these technologies and incorporate it in their music. <br />Music Producers are the ones getting the recognition now. <br />
Music Producers<br />There were three notable groups of musical producers that emerged in the late 1990s and early 2000s:<br /><ul><li>The Neptunes: Pharrell Williams and Chad Hugo
Dr. Dre</li></ul>They resemble what the “Beats Generation” was trying to do in the 50s. <br /><ul><li>Their “style” is influential to many.
Artists use these music producers to gain recognition or sometimes re-launch their career.</li></li></ul><li>The Neptunes<br />Pharrell Williams and Chad Hugo<br /><ul><li>Incorporate the skills they learned in marching band from high school and from what they learned in while traveling with their band N.E.R.D
“Superthug” by N.O.R.E is the first song that you could hear “The Neptunes sound”
They are now associated with various artists including Justin Timberlake, Britney Spears, Jay-Z, and Snoop Dogg.</li></ul>A Neptunes Production<br /><ul><li>Apply funk and drum and bass. Pharrell usually drums for the songs they produce.
Drums are the foundation of their sound: Usually strong and upbeat.
Known for their creative arrangements of synth riffs. </li></li></ul><li>Timbaland<br />Started off as a DJ<br /><ul><li>From his knowledge with the equipment used for DJs, he tried making his own hip-hop tracks.</li></ul>Discovered by Missy Elliott<br /><ul><li>Started off working with artists such as Ludacris, Aaliyah, and Jay-Z.
Created Mosley Music Group and branched out working with mainstream artists such as Nelly Furtado, Justin Timberlake, and Madonna.</li></ul>Timbaland Production<br /><ul><li>Beatboxing and add-in samples.
Ex. “Are You That Somebody” by Aaliyah, there’s a “baby” voice in the background.
Purpose is to try and clean up the early 90s raw hip-hop sound with the new technology now.</li></li></ul><li>Dr. Dre<br />Career started in the mid-1980s<br /><ul><li>World Class Wreckin’ Cru and N.W.A.
Started producing in the early 90s with Snoop Dogg</li></ul>West Coast G-funk<br /><ul><li>Cross between old school funk and hip-hop beats that was best featured in Snoop Dogg’s song “Nuthin’ but a ‘G’ Thang”
Created record label Aftermath: Eminem and 50 Cent</li></ul>Dr. Dre Production<br /><ul><li>Cleaner than the early 1990s hip-hop sound, but still intact with his roots and contains a “gangster” vibe
Uses a synthesizer, but tries not to every chance he gets.
He would rather have a real musician play out the parts.</li></li></ul><li>Conclusion<br />Digital Media and Sampling Era<br /><ul><li>Arguments that with the use of synthesizers and sampling, there is no “authenticity” in music anymore</li></ul>New Age of “Authenticity”<br /><ul><li>We perceive things differently now, and have the producers in mind.
Many try to imitate or make their own sound with synthesizers and samplers.
Would have to have some sort of knowledge about the various genres and what fits well with one another.</li></li></ul><li>Bibliography <br />"About N*E*R*D." N*E*R*D. Star Trak Entertainment, 2010. Web. 28 Nov 2010. <http://n-e-r-d.com/about/>.<br />D, Chuck. "Three Pieces”.Sound Unbound. Cambridge: MIT Press, 2008. Print.<br />Erlewine, Stephen. "Dr. Dre News and Information."Dr. Dre. All Music Guide, 2005. Web. 28 Nov 2010. <http://www.dr-dre.com/info/bio.php>.<br />Hagar, Steven. "AfrikaBambaataa's Hip-Hop." 12-26. Print.<br />Jordan, Ken. Miller, Paul D. "Freeze Frame: Audio, Aesthetics, Sampling, and Contemporary Multimedia".Sound Unbound. Cambridge: MIT Press, 2008. Print.<br />Lanier, Jaron. "Where Did the Music Go?." Sound Unbound. Cambridge: MIT Press, 2008. Print.<br />Schumacher, Thomas G. "’This Is a Sampling Sport’: Digital Sampling, Rap Music, and the Law in Cultural Production.” That's The Joint!. Comp. Mark Anthony Neal. Routledge, 2004. Print.<br />"Timbaland Bio." Timbaland. Mosley, n.d. Web. 28 Nov 2010. <http://www.timbalandmusic.com/bio/>.<br />