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Manukrishna Nair Venturelab-Ideate

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Idea Generation and Idea Selection Assignment

Idea Generation and Idea Selection Assignment

Published in: Design, Career, Business

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  • 1. IDEATE -Manukrishna Nair stakeholder: mother
  • 2. SUMMARY RECAP OF EMPATHY MAP
  • 3. Geeta Nerulla, a 52 year old, recently divorced, mother of 2 who makes an earning conducting yoga classes tries to support a daughter who has high dreams and is ideological! How to combine a child’s ambition into practical reality for a needed lifestyle? ?   NEED STAKEHOLDER INSIGHT Parents have a lesser appetite for risk when it comes to career choices (especially for their daughters)
  • 4. IDEATE The How Might We question that was the starting point for the ideas
  • 5. PART I: IDEA GENERATION
  • 6. PART II: IDEA SELECTION
  • 7. a). The most practical Today,  there  isn’t  a  single  portal  for  parents   to  go  through  career  choices  and  what  the   experts  in  those  fields  are  saying!.  Imagine  a   portal  with  features  of  GlassDoor  (giving   reviews  and  payscale  raAngs  for  different   industries  &  firms),  LinkedIn  (focused  expert   forums  and  community  acAvity)  and  Monster   (jobs  available  in  a  field).       This  is  idea  is  pracAcal  as  it  is  also  easy  to   implement.  
  • 8. b). The most disruptive The  Equality  Campaign  (for  gay  rights)  went   Viral  and  now  they  even  have  their  own   symbol  and  idenAty.     I  feel  a  similar  campaign  is  essenAal  w.r.to   Career  Choices,  as  typically  (especially  in   India)  only  a  few  professions  are  considered   of  importance.  To  bring  about  equality  in   career  opAons  (each  career  choice  has  an   equal  opportunity  to  be  successful  in)  an   equality  campaign,  in  my  opinion  could  be   the  most  disrupAve.  
  • 9. c). My favourite This  idea  changes  the  way  educaAon  system   itself  operates,  and  I  feel  we  need  to  do   something  that  is  deep  rooted  into  the   problem     By  changing  the  structure  of  giving  emphasis   to  industry  internships,  this  not  only  allows   candidates  to  get  pracAcal  exposure,  but  by   allowing  short  (2-­‐3week)  sAnts  of   internships,  candidates  can  soon  get  to  know   their  areas  of  interest  and  allow  parents  to   be  beRer  informed.