Theodore asampong ses - ppt


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SES IAD Summit presentation

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  • Growth in Africa’s middle class and buying powerAfrica is a young continentDemand for technology and connectivity is on the riseGrowth in Education, health, employment and entrepreneurial
  • Linear TV is growing substantially.That is good news for our partners in the CE industry, but also for us.
  • NB. Use the SBBS case studies to link back to and bring to life the presentation theme of how satellite power (connectivity) can assist with social and economic development.
  • In November 2011 SES kicked off the first Caravan in Johannesburg, South Africa. Since then, the team has travelled to 12 countries across the African continent to engage with over 700 participants from the public and private sectors.The idea for the SES Caravans was born out of the need to build a greater understanding of the challenges and opportunities within Africa’s telecommunications industry. With the digital migration deadline (June 2015) approaching, the Caravans provide a knowledge sharing workshop environment for the key industry players, to discuss how satellite capacity can support digital migration, free-to-air market development and broadband services in their countries/regions/cities. It is also a great opportunity for attendees to network and exchange knowledge.
  • Theodore asampong ses - ppt

    1. 1. Power of Satellite in Africa How satellite technology can help bridge the digital divide on the continent IAD 2014 Theodore Asampong Sales Director 1
    2. 2. According to some industry forecasts, Africa will record the world’s largest population growth, from 1.1 billion to 2.4 billion, between now and 2050. Africa is the future
    3. 3. Africa is the future Source: Afrographique: Mapping the largest African nations, 2012 54 Countries in Africa 1 54 1 billion people in Africa = 15% of the world2 15% By 2030, 50% of Africans will live in cities3 50% By 2040, 1.1 billion Africans will be of working age4 1.1bn French English Arabic Portugese Africa ’ s economic outlook for 2013 and 2014 is promising, confirming its healthy resilience to internal and external shocks and its role as a growth pole in an ailing global economy. Africa ’ s economy is projected to grow by 4.8% in 2013 and accelerate further to 5.3% in 2014. Source: AEO Report 2013 3
    4. 4. Africa has the fastest growing middle class in the world 4
    5. 5. Africa | A rising market  Strong demand for broadband and connectivity in non-urban areas  Data and voice services for telcos and enterprises  Mobile backhaul requirements for 2G/2.5G/3G expansion into rural areas  Increased capacity has increased demand for triple play services  Government-led initiatives to bridge the ‘digital divide’ and to ensure secured access  Local TV content production, digital switch-over and proliferation of low-cost digital tuners and LCD screens enabling large potential for Pay-TV, Free-To-Air & Free-To-View platforms 5
    6. 6. 6 Africa TV homes by reception mode (in million) Source: Dataxis, 2014 0 20000 40000 60000 80000 100000 120000 140000 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 100m 86m 62m DTT Terrestrial Satellite 1mCable TV HH will continue to grow in Sub-Saharan Africa
    7. 7. 4,000 17,000 7 Number of channels GDP The Media in Sub-Saharan Africa Is Still Growing ! 2011 2021 Source: SES Analysis, Euroconsult TV Channels to grow from 4,000 to 17,000 Growing economies want more channels Economic growth strongly correlates with growth of TV channels
    8. 8. Connecting you to Africa
    9. 9.  Johannesburg  Accra  Addis Ababa Our regional presence 10
    10. 10. SES’ Satellite fleet in Africa In orbit To be launched Expected orbital position Inclined
    11. 11. SES’ Global Access Network With our Global Access Network we ensure our customers are connected to the world’s leading satellite fleet, through our extensive fiber reach and our network of teleports.
    12. 12. 13 Our powerful coverage addresses Africa challenges in:  Bridging the digital divide and connect the unconnected  Providing fast and cost effective solution to reach the Digital migration deadline  Supporting Governments initiatives in delivering Hosted payloads solutions
    13. 13. > Bridging the digital divide and connecting the unconnected in Africa…
    14. 14. Africa | Bridging the Digital Divide 15  300 million people are over 50km from their fibre or cable broadband connection – the greater the distance the worse the connection quality  400 million people have no internet access at all  In 20 years the number of cities with over 10 million inhabitants will double, driving demand for connectivity  Fibre bridges the digital divide between the Western World and Africa, but does not bridge the digital divide within Africa between urban and non-urban areas  Satellite provides efficient way of connecting the majority of the 700 million unconnected people  Strong or growing demand for broadband and rural connectivity, data and voice services for telcos, mobile operators, enterprises and government services (education, health)
    15. 15. How do we serve? Some applications in Africa 16 Telemetry & Surveillance eSchools eHealthResidential Broadband Internet Kiosk
    16. 16. > What do we do to support the digital migration in Africa...
    17. 17. SES Caravans A series of workshops across Africa  November 2011 : SES Kicked off the caravans  Why? - Provide a greater understanding of the challenges and opportunities within Africa’s telecommunications industry. - Provide a knowledge sharing workshop environment to the key industry players (digital migration) - Create a platform for networking  Participants : - Broadcasters, Regulators, Mobile network operators, and government representatives from the telecommunications and communications ministries - All curious to gain more knowledge on satellite communications and how this can support digitalization.
    18. 18. 19 Hybrid Satellite / Terrestrial Concept High Population Density Area Indoor Receivable Medium Population Density Area Outdoor Receivable Low Population Density Area Head-end feed Encoding and Content Management DTT Headend DTH satellites Content Providers DTH delivers either the same lineup as DTT households or different content Satellite offering can be re-utilized to feed DTT networks if network architecture is aligned
    19. 19. The perfect combination: Hybrid infrastructure Leveraging the core strengths of satellite and terrestrial infrastructure delivers optimized economics to deliver multi-play Satellite ▲ 100% reach ▲ Consistent quality all over the footprint ▲ Short time-to-market ▲ Ideal for broadcast and multicast distribution; most efficient for linear content ▲ Best possible quality and future-proof (4K, 8K, IPv6, ...) ▲ Cost of adding marginal subscriber = $0 Terrestrial networks ▲ Suited for urban connected high ARPU consumers ▲ Upsell broadband offering throughout triple play ▲ Leverage customer base by increasing ARPU ▲ Backup for terrestrial networks ▲ Ideal for interactivity 20
    20. 20. Powerful Ku-band coverage in WA 21 ASTRA-2F Ku-bandSES-4 Ku-band
    21. 21. > We offer hosted payloads opportunities to governments...
    22. 22. Hosted payload 23
    23. 23. SES is your right partner
    24. 24. SES, a global trusted partner We lease satellites' capacity to help you increase your market share and reach new customers worldwide We deliver end to end DTH solution to our partners, thanks to our in house expertise (from content management to content distribution via different infrastructures) We offer a wide range of data platforms solutions to the enterprise communications market as well as to governments and institutions: Bi-directional broadband internet solutions, DVB, SCPC and VNO services Our teleport solutions act as a gateway to our satellite fleet. By leveraging SES’ teleports, service providers can reduce their investment in earth station equipment SES offers a wide range of satellite-based engineering services and technical expertise to deliver consultancy services, turnkey ground system and maintenance and operations services to customers from various industries We invested in O3b to provide a next-generation satellite constellation which combines the reach of satellite with the speed of fibre, providing customers with affordable, low latency, high bandwidth connectivity.
    25. 25. Contact us  Johannesburg  Accra  Addis Ababa Africa Head Office: The Pivot, Block E 2nd floor • Monte Casino Blvd • Fourways • Johannesburg • South Africa Tel: +233 244 314 661 26
    26. 26. Thank you!
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