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  • -The way the world is changing is relation to politicians <br /> -My purpose today is to share how Facebook can help leaders in government, telecom, and the media to have a local, national, and pan-African conversations <br /> -I will cover seismic shifts in how people are using the Internet and examples of how some African politicians are successfully navigating these changes <br /> -I will close with a brief overview of how to optimize your presence on Facebook using ads, as well as a new Facebook initiative to greatly expand Internet access throughout the world <br />
  • -Whether you are seeking to share information on your policies, gather suggestions from your customers, or raise awareness among your people, Facebook is the place to do this <br />
  • And internet usage is shifting to mobile. <br /> -all regions <br /> There are 1B smartphone users globally, with 5B people using mobile phones. Smartphone user adoption is just getting started as there are 4B potential global smartphone users.* <br /> Global mobile traffic is growing rapidly to 13% of Internet traffic.* <br /> Mobile is the first screen for web connectivity - global mobile installed base is now bigger than desktop. * <br />
  • SOURCE: “Facebook Use and Political Participation: The Impact of Exposure to Shared Political Information, Connections with Wider Public Political Actors, and Network Structural Heterogeneity.” Social Science Computer Review. (Tang and Lee, 2013). <br /> -(beta =.349 and .401, respectively) <br />
  • SOURCE: “Facebook Use and Political Participation: The Impact of Exposure to Shared Political Information, Connections with Wider Public Political Actors, and Network Structural Heterogeneity.” Social Science Computer Review. (Tang and Lee, 2013) <br /> -(beta =.122 and .083, respectively) <br />
  • -professional presentation <br /> -neat and curated content <br /> -almost 1 million likes! <br />
  • -1.32m likes <br /> -verified account <br />
  • -different programs/apps allows visitors to ask the President questions, download badges, share information about Ghana on their personal pages, and <br /> -342k likes <br />
  • -posts seek to educate fans of the President and provide more resources <br /> -114k likes <br />
  • -daily updates on recent happenings including news, holidays, and international events <br /> -9k likes <br />
  • -92k likes <br />
  • -51k likes <br /> -content in the local language <br /> - <br />
  • -authentic <br /> -mechanism available to get your page verified <br />
  • -20% of people’s time on the internet (mobile and desktop) is spent on Facebook (US) <br /> -1 out of every 5 minutes on mobile is spent with Facebook or Instagram, which means 20% of their time on their phone is spent on either of the platforms. This includes texts, phones calls, etc. (US) <br /> -Facebook is now one of the most efficient marketing platforms in the world. <br /> -News Feed is essentially our most premium placement. News Feed is the place where people spend the majority of their time on Facebook, and it is the only placement that allows your ads to appear on mobile – which is becoming increasingly important as more users switch to mobile as their primary way to access the site. News Feed ads also get significantly higher engagement than other placements, drive significantly lower cost per engagement <br /> -Of course, while News Feed is the most premium placement, there are reasons why you might want to use Right Hand Side. Right hand side can appear in two places. It can show up on the “homepage”, which is the News Feed screen users see when they log into Facebook on desktop. Right hand side can also appear anywhere else on the site, which is called “All Facebook”, and includes things like people’s timelines, brand pages and photo albums. <br /> -So, how many of the 179MM Facebook users in the US do you think logout every day? It’s actually 42MM (as of Aug, 2013) – so almost ¼ of all users. Logout can be a great way to drive awareness for high impact programs like launching a video campaign. <br />
  • -Only 1 out of every 3 people can go online. <br /> -Internet.org is a global partnership dedicated to making affordable internet access available to the two thirds of the world not yet connected. <br /> -working with technology leaders, nonprofits, local communities and experts <br /> -The future of the world economy is a knowledge economy — the internet, its backbone. <br /> -Sharing tools, resources and best practices, Internet.org partners will explore solutions in three major opportunity areas: affordability, efficiency and business models. <br />

Facebook presentation Presentation Transcript

  • 1. Towards Customer Experience Excellence: Social Media Engagement Simon Milner Policy Director, UK, Middle East, and Africa March, 2014
  • 2. 1.2 Billion People on Facebook
  • 3. The Internet Is Shifting to Mobile 45%of the world population will have a smartphone in 2016
  • 4. Why This Matters
  • 5. Users’ direct connection with political actors on Facebook correlates strongly with political participation online & offline.
  • 6. Moreover, people who aren’t interested in politics are likely to be connected with friends who are. Exposure to shared political information on Facebook has a significant impact on online and offline political participation.
  • 7. Standout Examples
  • 8. Uhuru Kenyatta, President of Kenya
  • 9. Goodluck Jonathan, President of Nigeria • Status updates mark major accomplishments
  • 10. John Mahama, President of Ghana
  • 11. Paul Kagame, President of Rwanda
  • 12. Yoweri Museveni, President of Uganda
  • 13. Mahamadou Issoufou, President of Niger • Content in the local language • Varies posting photos, articles and updates
  • 14. Macky Sall, President of Senegal • Posts that fans love
  • 15. Optimizing Your Presence on Facebook
  • 16. Verification
  • 17. News Feed Right Column Logout
  • 18. “...making Internet access available to those who cannot currently afford it.” –Mark Zuckerberg