Revised Learning Questions for                   (Chapters 1-4, 6-9)                        Group 1                       ...
TOP 10 Learning Questions for             (Chapter #1)               Paul Abigan            December 15, 2011     Chapter ...
Which is most difficult tomarket?A.   EventsB.   IdeasC.   ServicesD.   ExperiencesE.   Healthcare                        ...
Which is most difficult tomarket?A.   EventsB.   IdeasC.   ServicesD.   ExperiencesE.   Plans                             4
What is Marketed?                    5
Healthcare?There are two strongly distinctive aspects of healthcare. One is that you don’t know when or whether you’llneed...
Which is most difficult tomarket?A.   EventsB.   IdeasC.   ServicesD.   ExperiencesE.   Healthcare                        ...
Which is most difficult tomarket?A.   EventsB.   IdeasC.   ServicesD.   ExperiencesE.   Plans                             8
Top 10 Questions            (Chapter #2)       Catherine Ansay      December 15, 2011Chapter 2 Marketing Management, Kotle...
The shared      experiences, stories, beliefs      and norms that characterize an      organization.a)   Business Missionb...
_______ is the shared      experiences, stories, beliefs and      norms that characterize an      organization.A.   Busine...
Corporate Culture                       Corporate                        CultureStandards that govern the operation of the...
Corporate Culture   Corporate culture is defined as the shared    experience, stories, beliefs and norms that    characte...
The shared     experiences, stories, beliefs and     norms that characterize an     organization.a)   Business Missionb)  ...
_______ is the shared      experiences, stories, beliefs and      norms that characterize an      organization.A.   Busine...
Top 10 Questions            (Chapter #2)       Catherine Ansay      December 15, 2011Chapter 2 Marketing Management, Kotle...
The following define the major     competitive spheres within which     the company will operate except     ______.a)   In...
Which of the following defines the      major competitive spheres within      which the company will operate?a)   Industry...
Competitive Spheres     Industry     Products and applications     Competence     Market segment     Vertical     Ge...
Competitive SpheresIndustry – companies operate in only one industryProducts and applications – firms define the  range of...
The following define the major      competitive spheres within which      the company will operate except      ______.a)  ...
Which of the following define the      major competitive spheres within      which the company will operate?A.   IndustryB...
TOP 10 Learning Questions for     Chapter 3 : Gathering Information and Scanning the        Environment             Nyel B...
Which statement is false in the natural     environment trends?A.    The earth raw materials consist of the infinite,     ...
Which statement is false in the natural     environment trends?A.    The earth raw materials consist of the infinite,     ...
Natural Environment…Shortage of rawmaterialsIncreasedEnergy costsAnti-pollutionpressuresGovernmentprotections         www....
What is Natural Environment?   The natural environment involves all the natural    resources, such as raw materials or en...
Which statement is false in the natural     environment trends?A.    The earth raw materials consist of the infinite,     ...
Which statement is false in the natural     environment trends?A.    The earth raw materials consist of the infinite,     ...
TOP 10 Learning Questions for       Ch 4: Conducting    Marketing Research and     Forecasting Demand       Ma Alexandria ...
The following are Questionnaire Do’sand Donts except:A.   Avoid   negativeB.   Avoid   jargonC.   Avoid   hypotheticalsD. ...
The following are QuestionnaireDonts except:A.   Avoid   negativeB.   Avoid   jargonC.   Avoid   hypotheticalsD.   Avoid  ...
Questionnaire Do’s and Donts                                32
Ambiguous-   lacking clearness or definiteness; obscure;    indistinct:Ambitious- eagerly desirous of achieving or obtaini...
The following are Questionnaire Do’sand Donts except:A.   Avoid   negativeB.   Avoid   jargonC.   Avoid   hypotheticalsD. ...
The following are Questionnaire Dontsexcept:A.   Avoid   negativeB.   Avoid   jargonC.   Avoid   hypotheticalsD.   Avoid  ...
TOP 10 Learning Questions for Chapter 6: Analyzing Consumer Markets              Jem Caraig          December 16, 2011   F...
These Herzberg Theory     definitions are true, except…A.   Frederick Herzberg developed a two-factor theory that     dist...
The following Herzberg Theory     definitions are true, except…A.   Frederick Herzberg developed a two-factor theory that ...
Herzberg’s Two-Factor Theory                        EmployeesDissatisfaction                                  Positive    ...
Herzberg’s Two-Factor Theory                        EmployeesDissatisfaction                                  Positive    ...
These Herzberg Theory     definitions are true, except…A.   Frederick Herzberg developed a two-factor theory that     dist...
The following Herzberg Theory     definitions are true, except…A.   Frederick Herzberg developed a two-factor theory that ...
Top 10 Questions for           (Chapter #7)        Marika Chavez      December 15, 2011Chapter 7 Marketing Management, Kot...
In the Buying Center, who are the     people who define specifications and     provide information for evaluating     alte...
In the Buying Center, ________ are the     people who define specifications and     provide information for evaluating    ...
The Buying CenterInitiators             Users                 Influencers                          Deciders               ...
The Buying Center1.   Initiators –Uses other organization who request that something be     purchased.2.   Users – Those w...
In the Buying Center, who are the     people who define specifications and     provide information for evaluating     alte...
In the Buying Center, ___________ are the     people who define specifications and     provide information for evaluating ...
TOP 10 Learning Questions for                   (Chapter 8- Identifying                    Market Segments and            ...
___________ are consumers who buy only one     brand all the time.A.    Split LoyalsB.    SwitchersC.    Hard-core LoyalsD...
What type of consumers buy only one brand     all the time?A.    Split LoyalsB.    SwitchersC.    Hard-core LoyalsD.    Sh...
Loyalty Status           Hard-           core         Loyals       Split Loyals    Shifting Loyals        Switchershttp://...
4 Groups Based on Loyalty              Status   Hard-core loyals-Consumers who buy only one    brand all the time.   Spl...
___________ are consumers who buy only one     brand all the time.A.    Split LoyalsB.    SwitchersC.    Hard-core LoyalsD...
What type of consumers buy only one brand     all the time?A.    Split LoyalsB.    SwitchersC.    Hard-core LoyalsD.    Sh...
Top 10 Learning Questions for               Chapter 9         Creating Brand Equity                 Roche Deluta          ...
Holistic marketers emphasize threeimportant new theme in designingbrand-building marketing programs.Which one does not inc...
Holistic marketers emphasize threeimportant new themes in designing brand-building marketing programs except forone?   A. ...
Designing Holistic Marketing           ActivitiesPersonalization   Integration      Internalization   http://www.slideshar...
Designing Holistic Marketing                 Activities   Personalization             Integration                      Int...
Holistic marketers emphasize threeimportant new theme in designingbrand-building marketing programs.Which one does not inc...
Holistic marketers emphasize threeimportant new themes in designing brand-building marketing programs except forone?   A. ...
Revised Learning Questions for                   (Chapters 1-4, 6-9)                        Group 1                       ...
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Revised mt questions

  1. 1. Revised Learning Questions for (Chapters 1-4, 6-9) Group 1 Nailah P. Cristobal December 30, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria 1Colorful Me http://nailah08.blogspot.com
  2. 2. TOP 10 Learning Questions for (Chapter #1) Paul Abigan December 15, 2011 Chapter 1 21st Century Marketing, Abigan 2
  3. 3. Which is most difficult tomarket?A. EventsB. IdeasC. ServicesD. ExperiencesE. Healthcare 3
  4. 4. Which is most difficult tomarket?A. EventsB. IdeasC. ServicesD. ExperiencesE. Plans 4
  5. 5. What is Marketed? 5
  6. 6. Healthcare?There are two strongly distinctive aspects of healthcare. One is that you don’t know when or whether you’llneed care — but if you do, the care can be extremelyexpensive. The big bucks are in triple coronary bypasssurgery, not routine visits to the doctor’s office; andvery, very few people can afford to pay major medicalcosts out of pocket.This tells you right away that health care can’t be soldlike breadhttp://krugman.blogs.nytimes.com/2009/07/25/why-markets-cant-cure-healthcare/ 6
  7. 7. Which is most difficult tomarket?A. EventsB. IdeasC. ServicesD. ExperiencesE. Healthcare 7
  8. 8. Which is most difficult tomarket?A. EventsB. IdeasC. ServicesD. ExperiencesE. Plans 8
  9. 9. Top 10 Questions (Chapter #2) Catherine Ansay December 15, 2011Chapter 2 Marketing Management, Kotler 14th ed 8
  10. 10. The shared experiences, stories, beliefs and norms that characterize an organization.a) Business Missionb) Vision, Mission and Valuesc) Corporate cultured) Organizational environmente) Corporate environment 9
  11. 11. _______ is the shared experiences, stories, beliefs and norms that characterize an organization.A. Business MissionB. Company Vision, Mission and ValuesC. Corporate CultureD. Organizational EnvironmentE. Corporate Environment 10
  12. 12. Corporate Culture Corporate CultureStandards that govern the operation of the business 11
  13. 13. Corporate Culture Corporate culture is defined as the shared experience, stories, beliefs and norms that characterize an organization. A customer-centric culture can affect all aspects of an organization. 12
  14. 14. The shared experiences, stories, beliefs and norms that characterize an organization.a) Business Missionb) Vision, Mission and Valuesc) Corporate cultured) Organizational environmente) Corporate environment 13
  15. 15. _______ is the shared experiences, stories, beliefs and norms that characterize an organization.A. Business MissionB. Company Vision, Mission and ValuesC. Corporate CultureD. Organizational EnvironmentE. Corporate Environment 14
  16. 16. Top 10 Questions (Chapter #2) Catherine Ansay December 15, 2011Chapter 2 Marketing Management, Kotler 14th ed 15
  17. 17. The following define the major competitive spheres within which the company will operate except ______.a) Industryb) Product and applicationsc) Market Segmentd) All of the Abovee) None of the Above 16
  18. 18. Which of the following defines the major competitive spheres within which the company will operate?a) Industryb) Product and Applicationsc) Market Segmentd) All of the Abovee) None of the Above 17
  19. 19. Competitive Spheres  Industry  Products and applications  Competence  Market segment  Vertical  Geographical 18
  20. 20. Competitive SpheresIndustry – companies operate in only one industryProducts and applications – firms define the range of products and applications they supplyCompetence – firms identify the range of technological and other core competencies they master and leverageMarket segment – type of market or customers companies serveVertical – number of channel levels from raw materials to final product distributionGeographical – range of regions, countries or country groups in which companies operate 19
  21. 21. The following define the major competitive spheres within which the company will operate except ______.a) Industryb) Product and applicationsc) Market Segmentd) All of the abovee) None of the above 20
  22. 22. Which of the following define the major competitive spheres within which the company will operate?A. IndustryB. Product and ApplicationsC. Market SegmentD. All of the AboveE. None of the Above 21
  23. 23. TOP 10 Learning Questions for Chapter 3 : Gathering Information and Scanning the Environment Nyel Berroya December 15, 2011 www.danielberroya.blogspot.com 23
  24. 24. Which statement is false in the natural environment trends?A. The earth raw materials consist of the infinite, the finite, renewable, and the finite nonrenewable.B. Some industrial activity will inevitably damage the natural environment.C. One finite nonrenewable resource, oil, has created serious problems for the world economy.D. Governments vary in their concern for and efforts to promote landfill system.E. None of the above www.danielberroya.blogspot.com 23
  25. 25. Which statement is false in the natural environment trends?A. The earth raw materials consist of the infinite, the finite, renewable, and the finite nonrenewable.B. Some industrial activity will inevitably damage the natural environment.C. One finite nonrenewable resource, oil, has created serious problems for the world economy.D. Governments vary in their concern for and efforts to promote a hazard-free environment.E. None of the above www.danielberroya.blogspot.com 24
  26. 26. Natural Environment…Shortage of rawmaterialsIncreasedEnergy costsAnti-pollutionpressuresGovernmentprotections www.danielberroya.blogspot.com 25
  27. 27. What is Natural Environment? The natural environment involves all the natural resources, such as raw materials or energy sources, needed by or affected by marketers and marketing activities. The market environment is a marketing term and refers to actors and forces that affect a firm’s ability to build and maintain successful relationships with customers. Three levels of the environment are: Micro (internal) ; Meso environment ; Macro (national) environment. www.danielberroya.blogspot.com 26
  28. 28. Which statement is false in the natural environment trends?A. The earth raw materials consist of the infinite, the finite, renewable, and the finite nonrenewable.B. Some industrial activity will inevitably damage the natural environment.C. One finite nonrenewable resource, oil, has created serious problems for the world economy.D. Governments vary in their concern for and efforts to promote landfill system.E. None of the above www.danielberroya.blogspot.com 27
  29. 29. Which statement is false in the natural environment trends?A. The earth raw materials consist of the infinite, the finite, renewable, and the finite nonrenewable.B. Some industrial activity will inevitably damage the natural environment.C. One finite nonrenewable resource, oil, has created serious problems for the world economy.D. Governments vary in their concern for and efforts to promote a hazard-free environment.E. None of the above www.danielberroya.blogspot.com 28
  30. 30. TOP 10 Learning Questions for Ch 4: Conducting Marketing Research and Forecasting Demand Ma Alexandria Bulaon December 16, 2011 30
  31. 31. The following are Questionnaire Do’sand Donts except:A. Avoid negativeB. Avoid jargonC. Avoid hypotheticalsD. Avoid ambitious wordsE. Avoid sophisticated words 30
  32. 32. The following are QuestionnaireDonts except:A. Avoid negativeB. Avoid jargonC. Avoid hypotheticalsD. Avoid ambitious wordsE. Avoid sophisticated words 31
  33. 33. Questionnaire Do’s and Donts 32
  34. 34. Ambiguous- lacking clearness or definiteness; obscure; indistinct:Ambitious- eagerly desirous of achieving or obtaining success, power, wealth, a specific goal, etc. 33
  35. 35. The following are Questionnaire Do’sand Donts except:A. Avoid negativeB. Avoid jargonC. Avoid hypotheticalsD. Avoid ambitious wordsE. Avoid sophisticated words 34
  36. 36. The following are Questionnaire Dontsexcept:A. Avoid negativeB. Avoid jargonC. Avoid hypotheticalsD. Avoid ambitious wordsE. Avoid sophisticated words 35
  37. 37. TOP 10 Learning Questions for Chapter 6: Analyzing Consumer Markets Jem Caraig December 16, 2011 For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria http://jemcaraig.blogspot.com 37
  38. 38. These Herzberg Theory definitions are true, except…A. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.B. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.C. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers be present.D. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.E. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them. http://jemcaraig.blogspot.com 38
  39. 39. The following Herzberg Theory definitions are true, except…A. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.B. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.C. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers must be present.D. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.E. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them. http://jemcaraig.blogspot.com 39
  40. 40. Herzberg’s Two-Factor Theory EmployeesDissatisfaction Positive not dissatisfied, and satisfaction and but notDemotivation motivation motivated Hygiene Motivator Factors Factors http://jemcaraig.blogspot.com 40
  41. 41. Herzberg’s Two-Factor Theory EmployeesDissatisfaction Positive not dissatisfied, and satisfaction and but notDemotivation motivation motivated Hygiene Motivator Factors Factors http://jemcaraig.blogspot.com 41
  42. 42. These Herzberg Theory definitions are true, except…A. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.B. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.C. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers can be present.D. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.E. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them. http://jemcaraig.blogspot.com 42
  43. 43. The following Herzberg Theory definitions are true, except…A. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.B. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.C. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers must be present.D. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.E. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them. http://jemcaraig.blogspot.com 43
  44. 44. Top 10 Questions for (Chapter #7) Marika Chavez December 15, 2011Chapter 7 Marketing Management, Kotler 14th ed 44
  45. 45. In the Buying Center, who are the people who define specifications and provide information for evaluating alternativesA. InitiatorsB. InfluencersC. DecidersD. BuyersE. Approvers 45
  46. 46. In the Buying Center, ________ are the people who define specifications and provide information for evaluating alternatives.A. InitiatorsB. InfluencersC. DecidersD. BuyersE. Approvers 46
  47. 47. The Buying CenterInitiators Users Influencers Deciders Approvers Buyers Gatekeepers 47
  48. 48. The Buying Center1. Initiators –Uses other organization who request that something be purchased.2. Users – Those who will use the product or service.3. Influencers – People who influence the the buying decision, often by helping define specifications and providing information for evaluating alternatives.4. Deciders – People who decide on the product requirements for suppliers.5. Approvers – People who authorize the proposed action for the deciders or buyers.6. Buyers – People who have the formal authority to select the suppliers or information from reaching members of the buyer center.7. Gatekeepers – People who have the power to prevent sellers or information from reaching the members of the buying center. 48
  49. 49. In the Buying Center, who are the people who define specifications and provide information for evaluating alternativesA. InitiatorsB. InfluencersC. DecidersD. BuyersE. Approvers 49
  50. 50. In the Buying Center, ___________ are the people who define specifications and provide information for evaluating alternatives.A. InitiatorsB. InfluencersC. DecidersD. BuyersE. Approvers 50
  51. 51. TOP 10 Learning Questions for (Chapter 8- Identifying Market Segments and Targets) Nailah P. Cristobal December 16, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria 51Colorful Me
  52. 52. ___________ are consumers who buy only one brand all the time.A. Split LoyalsB. SwitchersC. Hard-core LoyalsD. Shifting LoyalsE. Loyalists http://nailah08.blogspot.com 52
  53. 53. What type of consumers buy only one brand all the time?A. Split LoyalsB. SwitchersC. Hard-core LoyalsD. Shifting LoyalsE. Loyalists http://nailah08.blogspot.com 53
  54. 54. Loyalty Status Hard- core Loyals Split Loyals Shifting Loyals Switchershttp://nailah08.blogspot.com 54
  55. 55. 4 Groups Based on Loyalty Status Hard-core loyals-Consumers who buy only one brand all the time. Split loyals-Consumers who are loyal to two or three brands. Shifting loyals-Consumers who shift loyalty from one brand to another. Switchers-Consumers who show no loyalty to any brand. http://nailah08.blogspot.com 55
  56. 56. ___________ are consumers who buy only one brand all the time.A. Split LoyalsB. SwitchersC. Hard-core LoyalsD. Shifting LoyalsE. Loyalists http://nailah08.blogspot.com 56
  57. 57. What type of consumers buy only one brand all the time?A. Split LoyalsB. SwitchersC. Hard-core LoyalsD. Shifting LoyalsE. Loyalists http://nailah08.blogspot.com 57
  58. 58. Top 10 Learning Questions for Chapter 9 Creating Brand Equity Roche Deluta December 15, 2011 V56 Marketing Class of Prof. Remigio Joseph De Ungria Chapter 9 Marketing Management, Kotler 14th ed http://www.slideshare.net/rochedeluta 58
  59. 59. Holistic marketers emphasize threeimportant new theme in designingbrand-building marketing programs.Which one does not include?A. IntegrationB. InternalizationC. ImpersonationD. PersonalizationE. None of the above http://www.slideshare.net/rochedeluta 59
  60. 60. Holistic marketers emphasize threeimportant new themes in designing brand-building marketing programs except forone? A. Integration B. Internalization C. Impersonation D. Personalization E. None of the above http://www.slideshare.net/rochedeluta 60
  61. 61. Designing Holistic Marketing ActivitiesPersonalization Integration Internalization http://www.slideshare.net/rochedeluta 61
  62. 62. Designing Holistic Marketing Activities Personalization Integration InternalizationPersonalizing marketing is about making sure the brand and its Integration marketing is about mixing and matching marketing Internal branding is activities andmarketing are relevant processes that help to inform as possible to as many activities to maximize their individual and collective effects and inspire employees. customers as possible http://www.slideshare.net/rochedeluta 61
  63. 63. Holistic marketers emphasize threeimportant new theme in designingbrand-building marketing programs.Which one does not include?A. IntegrationB. InternalizationC. ImpersonationD. PersonalizationE. None of the above http://www.slideshare.net/rochedeluta 62
  64. 64. Holistic marketers emphasize threeimportant new themes in designing brand-building marketing programs except forone? A. Integration B. Internalization C. Impersonation D. Personalization E. None of the above http://www.slideshare.net/rochedeluta 63
  65. 65. Revised Learning Questions for (Chapters 1-4, 6-9) Group 1 Nailah P. Cristobal December 30, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria 65Colorful Me http://nailah08.blogspot.com

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