Revised Learning Questions
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Revised Learning Questions

Revised Learning Questions

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Revised Learning Questions Presentation Transcript

  • 1. Revised Learning Questions for (Chapters 1-4, 6-9) Group 1 Nailah P. Cristobal December 30, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria Colorful Me http://nailah08.blogspot.com
  • 2. TOP 10 Learning Questions for (Chapter #1) Paul Abigan December 15, 2011 Chapter 1 21 st Century Marketing, Abigan
  • 3. Which is most difficult to market?
    • Events
    • Ideas
    • Services
    • Experiences
    • Healthcare
  • 4. Which is most difficult to market?
    • Events
    • Ideas
    • Services
    • Experiences
    • Plans
  • 5. What is Marketed?
  • 6. Healthcare?
    • There are two strongly distinctive aspects of health care. One is that you don’t know when or whether you’ll need care — but if you do, the care can be extremely expensive. The big bucks are in triple coronary bypass surgery, not routine visits to the doctor’s office; and very, very few people can afford to pay major medical costs out of pocket.
    • This tells you right away that health care can’t be sold like bread
    • http://krugman.blogs.nytimes.com/2009/07/25/why-markets-cant-cure-healthcare/
  • 7. Which is most difficult to market?
    • Events
    • Ideas
    • Services
    • Experiences
    • Healthcare
  • 8. Which is most difficult to market?
    • Events
    • Ideas
    • Services
    • Experiences
    • Plans
  • 9. Top 10 Questions (Chapter #2) Catherine Ansay December 15, 2011 Chapter 2 Marketing Management, Kotler 14 th ed 8
  • 10. The shared experiences, stories, beliefs and norms that characterize an organization.
    • Business Mission
    • Vision, Mission and Values
    • Corporate culture
    • Organizational environment
    • Corporate environment
    9
  • 11. _______ is the shared experiences, stories, beliefs and norms that characterize an organization.
    • Business Mission
    • Company Vision, Mission and Values
    • Corporate Culture
    • Organizational Environment
    • Corporate Environment
    10
  • 12. Corporate Culture
    • Standards that govern the operation of the business
    Corporate Culture 11
  • 13. Corporate Culture
    • Corporate culture is defined as the shared experience, stories, beliefs and norms that characterize an organization.
    • A customer-centric culture can affect all aspects of an organization.
    12
  • 14. The shared experiences, stories, beliefs and norms that characterize an organization.
    • Business Mission
    • Vision, Mission and Values
    • Corporate culture
    • Organizational environment
    • Corporate environment
    13
  • 15. _______ is the shared experiences, stories, beliefs and norms that characterize an organization.
    • Business Mission
    • Company Vision, Mission and Values
    • Corporate Culture
    • Organizational Environment
    • Corporate Environment
    14
  • 16. Top 10 Questions (Chapter #2) Catherine Ansay December 15, 2011 Chapter 2 Marketing Management, Kotler 14 th ed 15
  • 17. The following define the major competitive spheres within which the company will operate except ______.
    • Industry
    • Product and applications
    • Market Segment
    • All of the Above
    • None of the Above
    16
  • 18. Which of the following defines the major competitive spheres within which the company will operate?
    • Industry
    • Product and Applications
    • Market Segment
    • All of the Above
    • None of the Above
    17
  • 19. Competitive Spheres
    • Industry
    • Products and applications
    • Competence
    • Market segment
    • Vertical
    • Geographical
    18
  • 20. Competitive Spheres
    • Industry – companies operate in only one industry
    • Products and applications – firms define the range of products and applications they supply
    • Competence – firms identify the range of technological and other core competencies they master and leverage
    • Market segment – type of market or customers companies serve
    • Vertical – number of channel levels from raw materials to final product distribution
    • Geographical – range of regions, countries or country groups in which companies operate
    19
  • 21. The following define the major competitive spheres within which the company will operate except ______.
    • Industry
    • Product and applications
    • Market Segment
    • All of the above
    • None of the above
    20
  • 22. Which of the following define the major competitive spheres within which the company will operate?
    • Industry
    • Product and Applications
    • Market Segment
    • All of the Above
    • None of the Above
    21
  • 23. TOP 10 Learning Questions for Chapter 3 : Gathering Information and Scanning the Environment Nyel Berroya December 15, 2011 www.danielberroya.blogspot.com
  • 24. Which statement is false in the natural environment trends?
    • The earth raw materials consist of the infinite, the finite, renewable, and the finite nonrenewable.
    • Some industrial activity will inevitably damage the natural environment.
    • One finite nonrenewable resource, oil, has created serious problems for the world economy.
    • Governments vary in their concern for and efforts to promote landfill system.
    • None of the above
    www.danielberroya.blogspot.com 23
  • 25. Which statement is false in the natural environment trends?
    • The earth raw materials consist of the infinite, the finite, renewable, and the finite nonrenewable.
    • Some industrial activity will inevitably damage the natural environment.
    • One finite nonrenewable resource, oil, has created serious problems for the world economy.
    • Governments vary in their concern for and efforts to promote a hazard-free environment.
    • None of the above
    www.danielberroya.blogspot.com 24
  • 26. Natural Environment… www.danielberroya.blogspot.com Increased Energy costs Shortage of raw materials Anti-pollution pressures Government protections 25
  • 27. What is Natural Environment?
    • The natural environment involves all the natural resources, such as raw materials or energy sources, needed by or affected by marketers and marketing activities.
    • The market environment is a marketing term and refers to actors and forces that affect a firm’s ability to build and maintain successful relationships with customers. Three levels of the environment are: Micro (internal) ; Meso environment ; Macro (national) environment.
    www.danielberroya.blogspot.com 26
  • 28. Which statement is false in the natural environment trends?
    • The earth raw materials consist of the infinite, the finite, renewable, and the finite nonrenewable.
    • Some industrial activity will inevitably damage the natural environment.
    • One finite nonrenewable resource, oil, has created serious problems for the world economy.
    • Governments vary in their concern for and efforts to promote landfill system.
    • None of the above
    www.danielberroya.blogspot.com 27
  • 29. Which statement is false in the natural environment trends?
    • The earth raw materials consist of the infinite, the finite, renewable, and the finite nonrenewable.
    • Some industrial activity will inevitably damage the natural environment.
    • One finite nonrenewable resource, oil, has created serious problems for the world economy.
    • Governments vary in their concern for and efforts to promote a hazard-free environment.
    • None of the above
    www.danielberroya.blogspot.com 28
  • 30. TOP 10 Learning Questions for Ch 4: Conducting Marketing Research and Forecasting Demand Ma Alexandria Bulaon December 16, 2011
  • 31. The following are Questionnaire Do’s and Don'ts except:
    • Avoid negative
    • Avoid jargon
    • Avoid hypotheticals
    • Avoid ambitious words
    • Avoid sophisticated words
    30
  • 32. The following are Questionnaire Don'ts except:
    • Avoid negative
    • Avoid jargon
    • Avoid hypotheticals
    • Avoid ambitious words
    • Avoid sophisticated words
    31
  • 33. Questionnaire Do’s and Don'ts 32
  • 34. Ambiguous
    • lacking clearness or definiteness; obscure; indistinct:
    33 Ambitious - eagerly desirous of achieving or obtaining success, power, wealth, a specific goal, etc.
  • 35. The following are Questionnaire Do’s and Don'ts except:
    • Avoid negative
    • Avoid jargon
    • Avoid hypotheticals
    • Avoid ambitious words
    • Avoid sophisticated words
    34
  • 36. The following are Questionnaire Don'ts except:
    • Avoid negative
    • Avoid jargon
    • Avoid hypotheticals
    • Avoid ambitious words
    • Avoid sophisticated words
    35
  • 37. TOP 10 Learning Questions for Chapter 6: Analyzing Consumer Markets Jem Caraig December 16, 2011 For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria http://jemcaraig.blogspot.com
  • 38. These Herzberg Theory definitions are true, except…
    • Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.
    • Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.
    • The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers be present.
    • One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.
    • Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them.
    http://jemcaraig.blogspot.com
  • 39. The following Herzberg Theory definitions are true, except…
    • Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.
    • Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.
    • The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers must be present.
    • One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.
    • Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them.
    http://jemcaraig.blogspot.com
  • 40. Herzberg’s Two-Factor Theory 40 Dissatisfaction and Demotivation Employees not dissatisfied, but not motivated Positive satisfaction and motivation http://jemcaraig.blogspot.com Hygiene Factors Motivator Factors
  • 41. Herzberg’s Two-Factor Theory 41 Behavior is guided by motivating and hygiene factors Dissatisfaction and Demotivation Employees not dissatisfied, but not motivated Positive satisfaction and motivation http://jemcaraig.blogspot.com Hygiene Factors Motivator Factors
  • 42. These Herzberg Theory definitions are true, except…
    • Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.
    • Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.
    • The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers can be present.
    • One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.
    • Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them.
    http://jemcaraig.blogspot.com
  • 43. The following Herzberg Theory definitions are true, except…
    • Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.
    • Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.
    • The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers must be present.
    • One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.
    • Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them.
    http://jemcaraig.blogspot.com
  • 44. Top 10 Questions for (Chapter #7) Marika Chavez December 15, 2011 Chapter 7 Marketing Management, Kotler 14 th ed 44
  • 45. In the Buying Center, who are the people who define specifications and provide information for evaluating alternatives
    • Initiators
    • Influencers
    • Deciders
    • Buyers
    • Approvers
    45
  • 46. In the Buying Center, ________ are the people who define specifications and provide information for evaluating alternatives.
    • Initiators
    • Influencers
    • Deciders
    • Buyers
    • Approvers
    46
  • 47. The Buying Center Initiators Users Influencers Deciders Approvers Buyers Gatekeepers 47
  • 48. The Buying Center
    • Initiators –Uses other organization who request that something be purchased.
    • Users – Those who will use the product or service.
    • Influencers – People who influence the the buying decision, often by helping define specifications and providing information for evaluating alternatives.
    • Deciders – People who decide on the product requirements for suppliers.
    • Approvers – People who authorize the proposed action for the deciders or buyers.
    • Buyers – People who have the formal authority to select the suppliers or information from reaching members of the buyer center.
    • Gatekeepers – People who have the power to prevent sellers or information from reaching the members of the buying center.
    48
  • 49. In the Buying Center, who are the people who define specifications and provide information for evaluating alternatives
    • Initiators
    • Influencers
    • Deciders
    • Buyers
    • Approvers
    49
  • 50. In the Buying Center, ___________ are the people who define specifications and provide information for evaluating alternatives.
    • Initiators
    • Influencers
    • Deciders
    • Buyers
    • Approvers
    50
  • 51. TOP 10 Learning Questions for (Chapter 8- Identifying Market Segments and Targets) Nailah P. Cristobal December 16, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria Colorful Me
  • 52. ___________ are consumers who buy only one brand all the time.
    • Split Loyals
    • Switchers
    • Hard-core Loyals
    • Shifting Loyals
    • Loyalists
    http://nailah08.blogspot.com
  • 53. What type of consumers buy only one brand all the time?
    • Split Loyals
    • Switchers
    • Hard-core Loyals
    • Shifting Loyals
    • Loyalists
    http://nailah08.blogspot.com
  • 54. Loyalty Status http://nailah08.blogspot.com
  • 55. 4 Groups Based on Loyalty Status
    • Hard-core loyals-Consumers who buy only one brand all the time.
    • Split loyals-Consumers who are loyal to two or three brands.
    • Shifting loyals-Consumers who shift loyalty from one brand to another.
    • Switchers-Consumers who show no loyalty to any brand.
    http://nailah08.blogspot.com
  • 56. ___________ are consumers who buy only one brand all the time.
    • Split Loyals
    • Switchers
    • Hard-core Loyals
    • Shifting Loyals
    • Loyalists
    http://nailah08.blogspot.com
  • 57. What type of consumers buy only one brand all the time?
    • Split Loyals
    • Switchers
    • Hard-core Loyals
    • Shifting Loyals
    • Loyalists
    http://nailah08.blogspot.com
  • 58. Top 10 Learning Questions for Chapter 9 Creating Brand Equity Roche Deluta December 15, 2011 V56 Marketing Class of Prof. Remigio Joseph De Ungria Chapter 9 Marketing Management, Kotler 14 th ed http://www.slideshare.net/rochedeluta 58
  • 59. http://www.slideshare.net/rochedeluta Holistic marketers emphasize three important new theme in designing brand-building marketing programs. Which one does not include?
    • Integration
    • Internalization
    • Impersonation
    • Personalization
    • None of the above
    59
  • 60. http://www.slideshare.net/rochedeluta Holistic marketers emphasize three important new themes in designing brand-building marketing programs except for one?
    • Integration
    • Internalization
    • Impersonation
    • Personalization
    • None of the above
    60
  • 61. Designing Holistic Marketing Activities http://www.slideshare.net/rochedeluta Personalization Integration Internalization 61
  • 62. Designing Holistic Marketing Activities http://www.slideshare.net/rochedeluta Personalization Integration Internalization Personalizing marketing is about making sure the brand and its marketing are relevant as possible to as many customers as possible Integration marketing is about mixing and matching marketing activities to maximize their individual and collective effects Internal branding is activities and processes that help to inform and inspire employees. 61
  • 63. http://www.slideshare.net/rochedeluta Holistic marketers emphasize three important new theme in designing brand-building marketing programs. Which one does not include?
    • Integration
    • Internalization
    • Impersonation
    • Personalization
    • None of the above
    62
  • 64. http://www.slideshare.net/rochedeluta Holistic marketers emphasize three important new themes in designing brand-building marketing programs except for one?
    • Integration
    • Internalization
    • Impersonation
    • Personalization
    • None of the above
    63
  • 65. Revised Learning Questions for (Chapters 1-4, 6-9) Group 1 Nailah P. Cristobal December 30, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria Colorful Me http://nailah08.blogspot.com