Use of social media to leverage business

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Use of social media to leverage business

  1. 1. Abhishek Dujari Nahid Anjum Pratik AgarwalSayan Mukharjee Sharath Ghosh
  2. 2. Use of this presentation• Convince the organization to go social• Building a social enterprise CHALLENGE EASY
  3. 3. We will cover• What is social media?• Why to use social media in business?• How to use social media in business?• Who all are doing it right?
  4. 4. Why to use social media in business?
  5. 5. Few data on presence of customers over internet – Indian Context27.5bn searches /- month
  6. 6. Few data on presence of customers over internet – Indian Context22.7bn searches /- month
  7. 7. Few data on presence of customers over internet – Indian Context4.5mn
  8. 8. Few data on presence of customers over internet – Indian Context 19mn 31mn 9mn 5.2mn 7mn
  9. 9. Few data on presence of customers over internet – Indian Context E-commerce B-C %age change Internet users %age of Avg Growthecommerce population expense Rate 2011 $7.79bn 43% 123mn 8.2% $67.5 70%
  10. 10. Why Facebook?
  11. 11. Why Facebook?
  12. 12. Why Facebook?
  13. 13. Why Facebook?
  14. 14. Why Facebook?
  15. 15. Why Twitter?
  16. 16. Why Twitter?
  17. 17. Why Twitter?
  18. 18. Why Twitter?
  19. 19. Why Blogs?
  20. 20. Why Linkedin?
  21. 21. Why Linkedin?
  22. 22. Why Google?
  23. 23. Why Google?
  24. 24. Why Google?
  25. 25. Why Google?
  26. 26. Therefore presence overGoogle is a hygiene factor for organizations for a very simple reason If Google can’t find you Neither will anybody else
  27. 27. HOW???
  28. 28. Jargon : Profiling
  29. 29. Jargon : Core Competency
  30. 30. Building a social enterprise
  31. 31. Analyzing your brand• Facebook Fan Page• Twitter Page• LinkedIn Page• Wiki Page• Company Blogs• Google• Affiliate Sites• Linking
  32. 32. Executing online campaign• Activities• CPC• PPC• Facebook• Analytics• Keywords• Link Building
  33. 33. Tracking your brandTracking your campaign ANALYTICS!
  34. 34. • SME Rush• Social Mention• Google Analytics• Trends
  35. 35. Social Media for CRM
  36. 36. Who all are doing it rightly?
  37. 37. Recruitment Offers ContestsInvolvement Product Design Celebration Ad Campaign Lead Design Generation
  38. 38. Moral of the story go social or go home… - Dominic Barton MD, McKinsey & Company, Inc.Thank you for your patience

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