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Use of social media to leverage business

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Transcript

  • 1. Abhishek Dujari Nahid Anjum Pratik AgarwalSayan Mukharjee Sharath Ghosh
  • 2. Use of this presentation• Convince the organization to go social• Building a social enterprise CHALLENGE EASY
  • 3. We will cover• What is social media?• Why to use social media in business?• How to use social media in business?• Who all are doing it right?
  • 4. Why to use social media in business?
  • 5. Few data on presence of customers over internet – Indian Context27.5bn searches /- month
  • 6. Few data on presence of customers over internet – Indian Context22.7bn searches /- month
  • 7. Few data on presence of customers over internet – Indian Context4.5mn
  • 8. Few data on presence of customers over internet – Indian Context 19mn 31mn 9mn 5.2mn 7mn
  • 9. Few data on presence of customers over internet – Indian Context E-commerce B-C %age change Internet users %age of Avg Growthecommerce population expense Rate 2011 $7.79bn 43% 123mn 8.2% $67.5 70%
  • 10. Why Facebook?
  • 11. Why Facebook?
  • 12. Why Facebook?
  • 13. Why Facebook?
  • 14. Why Facebook?
  • 15. Why Twitter?
  • 16. Why Twitter?
  • 17. Why Twitter?
  • 18. Why Twitter?
  • 19. Why Blogs?
  • 20. Why Linkedin?
  • 21. Why Linkedin?
  • 22. Why Google?
  • 23. Why Google?
  • 24. Why Google?
  • 25. Why Google?
  • 26. Therefore presence overGoogle is a hygiene factor for organizations for a very simple reason If Google can’t find you Neither will anybody else
  • 27. HOW???
  • 28. Jargon : Profiling
  • 29. Jargon : Core Competency
  • 30. Building a social enterprise
  • 31. Analyzing your brand• Facebook Fan Page• Twitter Page• LinkedIn Page• Wiki Page• Company Blogs• Google• Affiliate Sites• Linking
  • 32. Executing online campaign• Activities• CPC• PPC• Facebook• Analytics• Keywords• Link Building
  • 33. Tracking your brandTracking your campaign ANALYTICS!
  • 34. • SME Rush• Social Mention• Google Analytics• Trends
  • 35. Social Media for CRM
  • 36. Who all are doing it rightly?
  • 37. Recruitment Offers ContestsInvolvement Product Design Celebration Ad Campaign Lead Design Generation
  • 38. Moral of the story go social or go home… - Dominic Barton MD, McKinsey & Company, Inc.Thank you for your patience