Presented By –NAHID ANJUMARUNABHA BAGCHIPRATEEK CHAUDHURISUBHODEEP DEYSARANYA ROY
Introduction Products of the brand Understanding the need Defining the industry & Marketing Mix Competitors Questionnaire and Live Data Collection
First Indian DTH satellite television serviceprovider Joint venture between TATA Group and Star Group(2004) Digital quality picture and sound Providing interactive services ISO 27001: 2005 accredited Became a “Super Brand” in 2009-10
There are 3 products under ‘Tata Sky’ brand - 1. Tata Sky DTH 2. Tata Sky + DTH 3. Tata Sky HD
DTH Industry DD Direct Plus, launched in December 2004, was Indias first and only DTH service for which consumers did not have to pay any subscription charges. Tata Sky services were introduced in India in the early 2006.Marketing Mix PRODUCT AND SERVICES Tata Sky offered the DTH service based on three Cs i.e. Choice, Control, and Convenience. PRICE In order to avail of the Tata Sky DTH service, consumers had to buy the Tata Sky digicomp. PLACE Tata Sky had a wide distribution network across the country .. PROMOTION To educate consumers about the DTH service, the company launched a 360° advertising campaign.
Direct Cable TV BSNL IP TV Dish TV Reliance Big TV Airtel Digital TV Generic Sun Direct DTH Video Games Videocon D2H FM Radio DD Direct+ (By Doordarshan) Music System Movies Internet