Distribution channel of pantene

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Distribution channel of pantene

  1. 1. DISTRIBUTION CHANNEL OF PANTENE By Nahid Anjum Arunavo Bagchi Pratee Chaudhuri Suvodeep umar Dey Saranya Roy
  2. 2. AGENDA About the Product The Distribution Model Basic Call Procedure Competitor’s Distribution Model Comparison between the distribution of both the product
  3. 3. ABOUT THE PRODUCT Pantene Shampoo-A Hair care product Owned by Procter & Gamble One of the popular shampoo brands in the world Endorsed by numerous Bollywood actresses Sushmita Sen is one of the newest brand ambassadors Preferred by 80 percent of Indias most beautiful women
  4. 4. THE DISTRIBUTION MODEL Factory Regional Stockist (WB-Shradha Agency Pvt. Ltd., Kolkata-B G Enterprise) Whole Seller Retailer Retailer Consumer
  5. 5.  Shradha Agency Pvt. Ltd., B.G. Enterprise -Duty time : 8 am-5 pm -F4 and F8 visiting -Specific time for counters Direct Distribution -Door to door selling -Online selling
  6. 6. BASIC CALL PROCEDUREPlan for the day- Review plan Enter the call Store check & plan suggest order Presentation Close & confirm order Collection Record & report Leave call Call analysis
  7. 7. COMPETITOR’S DISTRIBUTION MODELSunsilk shampoo : A HUL product Company Depot Regional Stockist (Asansol- G. D. Enterprise) Whole Seller Retailer Retailer Consumer
  8. 8. COMPARISON BETWEEN THE DISTRIBUTION • HUL has better distribution than P&G • Main problem as per retailer -P&G retailers are not getting any credit facilities -Company is taking money in form of DD -Sales executive follow particular route map • Demand of retailers -Sachet profit should be more -Sales promotion should be more -Point of purchase advertisement should be more

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