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Nahed jaber toyota_presentation

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A social media marketing presentation for Toyota as part of the final assignment of the NMDL class at MSU.

A social media marketing presentation for Toyota as part of the final assignment of the NMDL class at MSU.

Published in: Automotive
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  • Transcript

    • 1. Social Media Marketing Proposal by Nahed Jaber NMDL Spring 2011
    • 2. Why social media? Building Online Presence• Build brand-awareness online• Segment audience to target• Instant and spontaneous advertising
    • 3. Benefits of social media marketing• Build brand-awareness• Influence the acceptance and promotion of products and services• Generate website traffic, viral buzz and incoming links to website for SEO purposes• Measure ROI
    • 4. Market Analysis• Target market audience - Gender, age, education, income• Market trends - Style, sophistication• Market style - Technological awareness, social media platforms
    • 5. Campaign development• Website revisions/modification• Landing page on website
    • 6. Campaign development• Facebook• Twitter• YouTube
    • 7. Campaign development• AdWords• SEO/keyword search• Blogging• Press releases• Listening and monitoring !"#$%#&()#&*+,,-
    • 8. Evaluation & MeasuringGoogle AnalyticsGoogle InsightsGoogle AlertsYouTube InsightsTwitter searchTechnocratiTrackurHootsuit
    • 9. Timeline & Budget One-year campaign
    • 10. Final thoughtLet’s build cars and wow drivers!

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