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Nahed jaber toyota_presentation
 

Nahed jaber toyota_presentation

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A social media marketing presentation for Toyota as part of the final assignment of the NMDL class at MSU.

A social media marketing presentation for Toyota as part of the final assignment of the NMDL class at MSU.

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Nahed jaber toyota_presentation Nahed jaber toyota_presentation Presentation Transcript

  • Social Media Marketing Proposal by Nahed Jaber NMDL Spring 2011
  • Why social media? Building Online Presence• Build brand-awareness online• Segment audience to target• Instant and spontaneous advertising
  • Benefits of social media marketing• Build brand-awareness• Influence the acceptance and promotion of products and services• Generate website traffic, viral buzz and incoming links to website for SEO purposes• Measure ROI
  • Market Analysis• Target market audience - Gender, age, education, income• Market trends - Style, sophistication• Market style - Technological awareness, social media platforms
  • Campaign development• Website revisions/modification• Landing page on website
  • Campaign development• Facebook• Twitter• YouTube
  • Campaign development• AdWords• SEO/keyword search• Blogging• Press releases• Listening and monitoring !"#$%#&()#&*+,,-
  • Evaluation & MeasuringGoogle AnalyticsGoogle InsightsGoogle AlertsYouTube InsightsTwitter searchTechnocratiTrackurHootsuit
  • Timeline & Budget One-year campaign
  • Final thoughtLet’s build cars and wow drivers!