“The Effects of the Store Window Type on Consumers’ Perception and Shopping Attitudes Through the Use of Digital Pictures”...
Plans of Store Windows Studied<br />Example A<br />Example B<br />Flat Windows<br />Arcade Windows<br />
Purpose of Store Window Displays<br />To identify the store and its product (ex. promotion, merchandise, and fashion)<br /...
Two Hypotheses<br />Hypothesis #1: It is believed that consumers perceive flat windows as more positive than arcade window...
Digital Pictures of Store Windows Studied<br />Example A (Flat Windows)<br />1               2               3            ...
Digital Pictures of Store Windows Studied<br />Example B (Arcade Windows)<br />1               2               3          ...
Results of Findings<br />
Results of Findings<br />Notes: Variable means ranged from 1 to 7, with higher numbers representing more positive response...
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The Effects of Store Window Types on Consumer Behavior

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Transcript of "The Effects of Store Window Types on Consumer Behavior"

  1. 1. “The Effects of the Store Window Type on Consumers’ Perception and Shopping Attitudes Through the Use of Digital Pictures”<br />Article by:<br />Kemal Yildirim, Aysu Akalin-Başkaya, M. Lütfi Hidayetoğlu<br />PowerPoint by:<br />Larry Nagazina<br />G.U. Journal of Science<br />20 (2): p. 33 – 40 (2007)<br />
  2. 2. Plans of Store Windows Studied<br />Example A<br />Example B<br />Flat Windows<br />Arcade Windows<br />
  3. 3. Purpose of Store Window Displays<br />To identify the store and its product (ex. promotion, merchandise, and fashion)<br />To induce consumers to have shopping attitudes (intentions for store entry and purchase)<br />
  4. 4. Two Hypotheses<br />Hypothesis #1: It is believed that consumers perceive flat windows as more positive than arcade windows. This is because the freedom to browse a store without the pressure from a salesperson to buy is important to the consumer.<br />Hypothesis #2: It is believed that window displays are perceived differently by males and females. Example, male consumers are more positive towards window perception than the female consumers.<br />
  5. 5. Digital Pictures of Store Windows Studied<br />Example A (Flat Windows)<br />1 2 3 4 5 6 7<br />Unfavorable or<br />Strongly Disagree<br />Favorable or<br />Strongly Agree<br />
  6. 6. Digital Pictures of Store Windows Studied<br />Example B (Arcade Windows)<br />1 2 3 4 5 6 7<br />Unfavorable or<br />Strongly Disagree<br />Favorable or<br />Strongly Agree<br />
  7. 7. Results of Findings<br />
  8. 8. Results of Findings<br />Notes: Variable means ranged from 1 to 7, with higher numbers representing more positive responses.<br />

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