Product placement is a form of advertising and promotion in which products are placed in television shows and or movies to gain exposure. A Coca Cola product placement on the space shuttle is a form of space advertising.

Product placement is a form of advertising and promotion in which products are placed in television shows and or movies to gain exposure.

When the featured product is not part of an economic exchange, it is called a product plug . It is not always the product that is placed in the media, you can also find advertisements for the products placed in the media.

When the featured product is not part of an economic exchange, it is called a product plug .

It is not always the product that is placed in the media, you can also find advertisements for the products placed in the media.

Lumiere Brothers Early examples Most popular products Increasing product placement & TiVo

Lumiere Brothers

Early examples

Most popular products

Increasing product placement & TiVo

Exposure & frequency Support of other media Source association Low CPM Recall Bypassing regulations Acceptance Targeting

Exposure & frequency

Support of other media

Source association

Low CPM

Recall

Bypassing regulations

Acceptance

Targeting

High absolute cost Time of exposure Limited approach Lack of control Public reaction Competition Negative placements Clutter

High absolute cost

Time of exposure

Limited approach

Lack of control

Public reaction

Competition

Negative placements

Clutter

Controls not as strict as television commercials Companies engaging in product placement must be stated in end credits Cigarettes and alcohol

Controls not as strict as television commercials

Companies engaging in product placement must be stated in end credits

Cigarettes and alcohol

Stealth advertising a.k.a. “undercover marketing” Examples: Sony Camera T ü ri Vodka

Stealth advertising a.k.a. “undercover marketing”

Examples:

Sony Camera

T ü ri Vodka

When filmmakers create false products that frequently appear in the movies they make. Also common in comic books, television, and “reality-based” video games. “ GTA” video game series Pixar Animation pizza place Quentin Tarantino films

When filmmakers create false products that frequently appear in the movies they make.

Also common in comic books, television, and “reality-based” video games.

To create a fictional brand in a fictional environment and then release it into the real world. “ Vote for Pedro” t-shirts from Napoleon Dynamite “ Forrest Gump’s” fictional brand now a restaurant chain

To create a fictional brand in a fictional environment and then release it into the real world.

Movies Television Books Video Games Songs

Movies

Television

Books

Video Games

Songs

Can you recall some of these famous product placements? Risky Business – Ray-Ban sunglasses Back to the Future – Pepsi products, the DeLorean Demolition Man – Taco Bell You’ve Got Mail – AOL, Apple, IBM and Starbucks Austin Powers – Pepsi and Starbucks Cast Away – FedEx and Wilson Men In Black II – Ray-Ban sunglasses, Mercedes Benz, Sprint, Burger King

Can you recall some of these famous product placements?

Risky Business – Ray-Ban sunglasses

Back to the Future – Pepsi products, the DeLorean

Demolition Man – Taco Bell

You’ve Got Mail – AOL, Apple, IBM and Starbucks

Austin Powers – Pepsi and Starbucks

Cast Away – FedEx and Wilson

Men In Black II – Ray-Ban sunglasses, Mercedes Benz, Sprint, Burger King

“ Have you ever wondered how an actor can hold the Coke can just the right way every time so that the logo is perfectly visible?”

Here are some more recent movies that contain many product placements:

1985 2004

Apple laptop computer on “24” Perhaps the producers of "24" did not find a phone company that wanted to sponsor this episode

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Here are just a few examples of what you can find in your local library or bookstore: Skittles Riddles Math The Cheerios Counting Book The Hershey’s Kisses Addition Book The M&M’s Brand Counting Book The Crayon Counting Book Reese’s Pieces: Count By Fives

Here are just a few examples of what you can find in your local library or bookstore:

Skittles Riddles Math

The Cheerios Counting Book

The Hershey’s Kisses Addition Book

The M&M’s Brand Counting Book

The Crayon Counting Book

Reese’s Pieces: Count By Fives

“ Crazy Taxi” KFC “ Crazy Taxi” Pizza Hut

“ Take Me Out to the Ball Game” “… buy me some peanuts and Cracker Jack” Product Placement in Music Videos

Product placement has become big business. The amount of money spent on product placement increased from $190 million in 1974 to $3.458 billion in 2004.5 From 1999 to 2004, the overall product placement market grew at a compound annual rate of 16.3%. Product placement spending in 2005 is expected to increase 22.7%, to a total of $4.24 billion . M&M/Mars was first asked to place their M&M’s product in the movie, E.T., but turned it down. Reese’s Pieces then made the debut and their sales increased 65% due to the exposure.

Product placement has become big business. The amount of money spent on product placement increased from $190 million in 1974 to $3.458 billion in 2004.5 From 1999 to 2004, the overall product placement market grew at a compound annual rate of 16.3%. Product placement spending in 2005 is expected to increase 22.7%, to a total of $4.24 billion .

M&M/Mars was first asked to place their M&M’s product in the movie, E.T., but turned it down. Reese’s Pieces then made the debut and their sales increased 65% due to the exposure.

http://www.youtube.com/watch?v=bLeXUC8pSdk http://www.youtube.com/watch?v=nQbVD5hlddk http://www.youtube.com/watch?v=wo2nEMjchq8 http://www.youtube.com/watch?v=Fb12uXbH5mo http://advertising.about.com/od/promotions/a/prodplacegames.htm http://www.jsonline.com/story/index.aspx?id=305598 http://en.wikipedia.org/wiki/Product_placement http://money.howstuffworks.com/product-placement.htm http://www.marketingpower.com/content19350.php Advertising & Promotion Textbook

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