A Global Information/Media Company Presented by: Sondramarie Bellace, Elle Hargrave, Valerie Herb, Christie Lorah, Larry Nagazina, Ryan Werst, Danielle Woszczak

Introduction to Company Leading provider of marketing information Complete view of customers and markets Identify new growth opportunities Launch new products Evaluate and forecast potential markets Measure audiences www.nielsen.com

Leading provider of marketing information

Complete view of customers and markets

Identify new growth opportunities

Launch new products

Evaluate and forecast potential markets

Measure audiences

Media Intelligence Services TV Online Print Music Video Film Sports Outdoor Mobile

TV

Online

Print

Music

Video

Film

Sports

Outdoor

Mobile

Code of Ethics - Values Ethical Values: Honesty Responsibility Fairness Respect Openness Citizenship

Ethical Values:

Honesty

Responsibility

Fairness

Respect

Openness

Citizenship

Nielsen Media Research - TV Track viewing habits Provide tools for critical decisions Helps customer stay ahead of competition Maximum efficiency Business potential Effective campaigns www.nielsenmedia.com

Track viewing habits

Provide tools for critical decisions

Helps customer stay ahead of competition

Maximum efficiency

Business potential

Effective campaigns

Products & Tools - TV Broadcast Networks CBS, NBC, ABC, FOX Npower Reduce processing time Query detailed audience characteristics Analyzes audience shifts MarketBreaks Analyzes detailed household characteristics (demographics)

Broadcast Networks

CBS, NBC, ABC, FOX

Npower

Reduce processing time

Query detailed audience characteristics

Analyzes audience shifts

MarketBreaks

Analyzes detailed household characteristics (demographics)

Local Cable MTV, ESPN, VH1, Disney, USA Stellar Unlimited access to all DMA data points Pinpoints audience strengths within geographic areas Isolates competitors weaknesses ProFile-DMA Fastest way to analyze local ratings Determine who is watching TV and rank programs Products & Tools - TV

Local Cable

MTV, ESPN, VH1, Disney, USA

Stellar

Unlimited access to all DMA data points

Pinpoints audience strengths within geographic areas

Isolates competitors weaknesses

ProFile-DMA

Fastest way to analyze local ratings

Determine who is watching TV and rank programs

Inside TV Ratings How the numbers come to life Sampling the Population Probability sampling National sample and larger markets Total telephone frame Smaller markets Measurement Techniques Set meters People meters

How the numbers come to life

Sampling the Population

Probability sampling

National sample and larger markets

Total telephone frame

Smaller markets

Measurement Techniques

Set meters

People meters

New Challenges & Ideas The living room of the future Nielsen’s Universal Metering Initiative The future of Nielsen Media Research

The living room of the future

Nielsen’s Universal Metering Initiative

The future of Nielsen Media Research

Nielsen Media - Music What does Nielsen do? Nielsen Music monitors the sales of music Nielsen provides data sources to the Billboard music charts Nielsen monitor’s airplay

What does Nielsen do?

Nielsen Music monitors the sales of music

Nielsen provides data sources to the Billboard music charts

Nielsen monitor’s airplay

Nielsen Media - Music SoundScan Collects data from sales of music Nielsen BDS Tracks airplay for the entertainment industry Encore BDS Radio BDS RealTime BDS Express www.soundscan.com , www.bdsonline.com

SoundScan

Collects data from sales of music

Nielsen BDS

Tracks airplay for the entertainment industry

Encore

BDS Radio

BDS RealTime

BDS Express

Nielsen Media - Sports Sponsorship Scorecard® FANLinks™ www.nielsensports.com

Sponsorship Scorecard®

FANLinks™

Sponsorship Scorecard ® Television audience exposure Information delivered online

Television audience exposure

Information delivered online

FANLinks ™ Correlates between sports fans and their product purchasing Available for 12 major sports Web delivery with smart text and charting

Correlates between sports fans and their product purchasing

Available for 12 major sports

Web delivery with smart text and charting

Nielsen Media - Film Up-to-the minute box office information around the globe Gold Reel Awards www.nielsenedi.com

Up-to-the minute box office information around the globe

Gold Reel Awards

In Recognition of Extraordinary Box Office Achievement Surpassing $100 Million ** Platinum Reel Winners: $275 million + Buena Vista -Cars -Pirates of the Caribbean 3** Paramount -Mission: Impossible 3 -Over the Hedge Sony Pictures -Casino Royale -Click -The Da Vinci Code -The Pursuit of Happyness -Talladega Nights 20 th Century Fox -Borat -The Devil Wears Prada -Ice Age: The Meltdown -Night at the Museum -X-Men: The Last Stand Universal -The Break-Up Warner Bros. -The Departed -Happy Feet -Superman Returns 2006

Nielsen EDI Nielsen EDI offers many products and services for accessing real-time film performance data and research: The Release Schedule ®

Nielsen EDI offers many products and services for accessing real-time film performance data and research:

The End