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Nielsen Media Research
 

Nielsen Media Research

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    Nielsen Media Research Nielsen Media Research Presentation Transcript

    • A Global Information/Media Company Presented by: Sondramarie Bellace, Elle Hargrave, Valerie Herb, Christie Lorah, Larry Nagazina, Ryan Werst, Danielle Woszczak
    • Introduction to Company
      • Leading provider of marketing information
      • Complete view of customers and markets
      • Identify new growth opportunities
      • Launch new products
      • Evaluate and forecast potential markets
      • Measure audiences
      www.nielsen.com
    • Media Intelligence Services
      • TV
      • Online
      • Print
      • Music
      • Video
      • Film
      • Sports
      • Outdoor
      • Mobile
    • Code of Ethics - Values
      • Ethical Values:
        • Honesty
        • Responsibility
        • Fairness
        • Respect
        • Openness
        • Citizenship
    • Nielsen Media Research - TV
      • Track viewing habits
      • Provide tools for critical decisions
      • Helps customer stay ahead of competition
      • Maximum efficiency
      • Business potential
      • Effective campaigns
      www.nielsenmedia.com
    • Products & Tools - TV
      • Broadcast Networks
        • CBS, NBC, ABC, FOX
        • Npower
          • Reduce processing time
          • Query detailed audience characteristics
          • Analyzes audience shifts
        • MarketBreaks
          • Analyzes detailed household characteristics (demographics)
      • Local Cable
        • MTV, ESPN, VH1, Disney, USA
        • Stellar
          • Unlimited access to all DMA data points
          • Pinpoints audience strengths within geographic areas
          • Isolates competitors weaknesses
        • ProFile-DMA
          • Fastest way to analyze local ratings
          • Determine who is watching TV and rank programs
      Products & Tools - TV
    • Inside TV Ratings
      • How the numbers come to life
        • Sampling the Population
          • Probability sampling
            • National sample and larger markets
          • Total telephone frame
            • Smaller markets
        • Measurement Techniques
          • Set meters
          • People meters
    • New Challenges & Ideas
      • The living room of the future
      • Nielsen’s Universal Metering Initiative
      • The future of Nielsen Media Research
    • Nielsen Media - Music
      • What does Nielsen do?
        • Nielsen Music monitors the sales of music
        • Nielsen provides data sources to the Billboard music charts
        • Nielsen monitor’s airplay
    • Nielsen Media - Music
      • SoundScan
        • Collects data from sales of music
      • Nielsen BDS
        • Tracks airplay for the entertainment industry
        • Encore
        • BDS Radio
        • BDS RealTime
        • BDS Express
      www.soundscan.com , www.bdsonline.com
    • Nielsen Media - Sports
      • Sponsorship Scorecard®
      • FANLinks™
      www.nielsensports.com
    • Sponsorship Scorecard ®
      • Television audience exposure
      • Information delivered online
    • FANLinks ™
      • Correlates between sports fans and their product purchasing
      • Available for 12 major sports
      • Web delivery with smart text and charting
    • Nielsen Media - Film
      • Up-to-the minute box office information around the globe
      • Gold Reel Awards
      www.nielsenedi.com
    • In Recognition of Extraordinary Box Office Achievement Surpassing $100 Million ** Platinum Reel Winners: $275 million + Buena Vista -Cars -Pirates of the Caribbean 3** Paramount -Mission: Impossible 3 -Over the Hedge Sony Pictures -Casino Royale -Click -The Da Vinci Code -The Pursuit of Happyness -Talladega Nights 20 th Century Fox -Borat -The Devil Wears Prada -Ice Age: The Meltdown -Night at the Museum -X-Men: The Last Stand Universal -The Break-Up Warner Bros. -The Departed -Happy Feet -Superman Returns 2006
    • Nielsen EDI
      • Nielsen EDI offers many products and services for accessing real-time film performance data and research:
      The Release Schedule ®
    • The End