Careers in Market Research

Slide 1: Presented by: Sondramarie Bellace, Elle Hargrave, Valerie Herb, Christie Lorah, Larry Nagazina, Ryan Werst, Danielle Woszczak 9/18/07 MKT320020

Slide 2: Marketing Research is the process of DE S IGNING, GATHERING, ANALYZIN and G, REPORTING information that may be used to solve a specific marketing problem. Burns, Bush - Marketing Research

Slide 3:  Links Consumer/Customer to the Marketer through Information  Generate, Refine, and Evaluate M arketing A ctions  Monitor Marketing Performance  Improve Understanding of M arketing as a Process Burns, Bush - Marketing Research

Slide 4: “ Link the C onsumer to the Marketing Research Marketer”

Slide 5: 1. Customers and M arkets 3. Perception of the Company 5. Inform E mployees about V ision for the F uture 7. Company V alues http: //www.marketingsource.com http: //businessknowledgesource.com

Slide 6:  S chools  A dmission Requirements  Graduate Program  Internships

Slide 7: Possible Degrees: Skills Needed:  M arketing Research  Previous B usiness E xperience  B usiness A dministration (Internship)  L iberal A rts  A nalytical, S elling or  S tatistics/M ath Interpersonal E xperience  Qualitative A nalysis  Design, M ath, S tatistics  Computer S cience  Conceptual Writing S kills  S ocial S cience  A ttention to Detail  Communications  Communication  B asic Computer S kills

Slide 8: www.marketresearchcareers.com

Slide 9:  Endorsed by the A M A in 2006  A pply  Earn CEUs  Pass Exam  Receive Certification  3 Y ears http: //www.mra-net.org/prc/index.cfm

Slide 10:  Tabulating and Clerical Help  Full Time Interviewer  Field Work Director  Clerical S upervisor  Librarian  Junior A nalyst

Slide 11:  Marketing Research A nalyst  Marketing Research S upervisor  S tatistician/Data Processing S pecialist  Marketing Research Director http: //marketing.about.com

Slide 12: Q: We talked about what marketing research is, what are the 4 main steps in this process? A: Designing, gathering, analyzing, reporting

Slide 13: Q: M arket research will help you increase or decrease risk and why? A: Decrease, …

Slide 14: Q: What is the minimum GPA to get into a graduate program & what are the benefits? A: 3.4; benefits include…

Slide 15: Q: Name 1 possible degree and 1 skill you can have to enter into a career of marketing research? A: Degrees - M arketing research, business administration, liberal arts, statistics/math, qualitative analysis, computer science, social science, communications S kills – analytical, conceptual, communications, business, etc…

Slide 16: Q: What is the average salary for the highest paid job of marketing research director? A: $125,000