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Careers in Market Research
 

Careers in Market Research

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    Careers in Market Research Careers in Market Research Presentation Transcript

    • Presented by: Sondramarie Bellace, Elle Hargrave, Valerie Herb, Christie Lorah, Larry Nagazina, Ryan Werst, Danielle Woszczak 9/18/07 MKT320020
    • Marketing Research is the process of DESIGNING , GATHERING , ANALYZING , and REPORTING information that may be used to solve a specific marketing problem. Burns, Bush - Marketing Research
      • Links Consumer/Customer to the Marketer through Information
      • Generate, Refine, and Evaluate Marketing Actions
      • Monitor Marketing Performance
      • Improve Understanding of Marketing as a Process
      Burns, Bush - Marketing Research
    • Marketing Research “ L ink the C onsumer to the M arketer”
    • http://www.marketingsource.com http://businessknowledgesource.com
      • Customers and Markets
      • Perception of the Company
      • Inform Employees about Vision for the Future
      • Company Values
      • Schools
      • Admission Requirements
      • Graduate Program
      • Internships
      • Possible Degrees:
        • Marketing Research
        • Business Administration
        • Liberal Arts
        • Statistics/Math
        • Qualitative Analysis
        • Computer Science
        • Social Science
        • Communications
      • Skills Needed:
        • Previous Business Experience (Internship)
        • Analytical, Selling or Interpersonal Experience
        • Design, Math, Statistics
        • Conceptual Writing Skills
        • Attention to Detail
        • Communication
        • Basic Computer Skills
    • www.marketresearchcareers.com
      • Endorsed by the AMA in 2006
      • Apply
      • Earn CEUs
      • Pass Exam
      • Receive Certification
      • 3 Years
      http://www.mra-net.org/prc/index.cfm
      • Tabulating and Clerical Help
      • Full Time Interviewer
      • Field Work Director
      • Clerical Supervisor
      • Librarian
      • Junior Analyst
      • Marketing Research Analyst
      • Marketing Research Supervisor
      • Statistician/Data Processing Specialist
      • Marketing Research Director
      http://marketing.about.com
    • Q: We talked about what marketing research is, what are the 4 main steps in this process? A: Designing, gathering, analyzing, reporting
    • Q: Market research will help you increase or decrease risk and why? A: Decrease, …
    • Q: What is the minimum GPA to get into a graduate program & what are the benefits? A: 3.4; benefits include…
    • Q: Name 1 possible degree and 1 skill you can have to enter into a career of marketing research? A: Degrees - Marketing research, business administration, liberal arts, statistics/math, qualitative analysis, computer science, social science, communications Skills – analytical, conceptual, communications, business, etc…
    • Q: What is the average salary for the highest paid job of marketing research director? A: $125,000