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Careers in Market Research

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  • 1. Presented by: Sondramarie Bellace, Elle Hargrave, Valerie Herb, Christie Lorah, Larry Nagazina, Ryan Werst, Danielle Woszczak 9/18/07 MKT320020
  • 2. Marketing Research is the process of DESIGNING , GATHERING , ANALYZING , and REPORTING information that may be used to solve a specific marketing problem. Burns, Bush - Marketing Research
  • 3.
    • Links Consumer/Customer to the Marketer through Information
    • Generate, Refine, and Evaluate Marketing Actions
    • Monitor Marketing Performance
    • Improve Understanding of Marketing as a Process
    Burns, Bush - Marketing Research
  • 4. Marketing Research “ L ink the C onsumer to the M arketer”
  • 5. http://www.marketingsource.com http://businessknowledgesource.com
    • Customers and Markets
    • Perception of the Company
    • Inform Employees about Vision for the Future
    • Company Values
  • 6.
    • Schools
    • Admission Requirements
    • Graduate Program
    • Internships
  • 7.
    • Possible Degrees:
      • Marketing Research
      • Business Administration
      • Liberal Arts
      • Statistics/Math
      • Qualitative Analysis
      • Computer Science
      • Social Science
      • Communications
    • Skills Needed:
      • Previous Business Experience (Internship)
      • Analytical, Selling or Interpersonal Experience
      • Design, Math, Statistics
      • Conceptual Writing Skills
      • Attention to Detail
      • Communication
      • Basic Computer Skills
  • 8. www.marketresearchcareers.com
  • 9.
    • Endorsed by the AMA in 2006
    • Apply
    • Earn CEUs
    • Pass Exam
    • Receive Certification
    • 3 Years
    http://www.mra-net.org/prc/index.cfm
  • 10.
    • Tabulating and Clerical Help
    • Full Time Interviewer
    • Field Work Director
    • Clerical Supervisor
    • Librarian
    • Junior Analyst
  • 11.
    • Marketing Research Analyst
    • Marketing Research Supervisor
    • Statistician/Data Processing Specialist
    • Marketing Research Director
    http://marketing.about.com
  • 12. Q: We talked about what marketing research is, what are the 4 main steps in this process? A: Designing, gathering, analyzing, reporting
  • 13. Q: Market research will help you increase or decrease risk and why? A: Decrease, …
  • 14. Q: What is the minimum GPA to get into a graduate program & what are the benefits? A: 3.4; benefits include…
  • 15. Q: Name 1 possible degree and 1 skill you can have to enter into a career of marketing research? A: Degrees - Marketing research, business administration, liberal arts, statistics/math, qualitative analysis, computer science, social science, communications Skills – analytical, conceptual, communications, business, etc…
  • 16. Q: What is the average salary for the highest paid job of marketing research director? A: $125,000

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