Careers in Market Research

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Careers in Market Research

  1. 1. Presented by: Sondramarie Bellace, Elle Hargrave, Valerie Herb, Christie Lorah, Larry Nagazina, Ryan Werst, Danielle Woszczak 9/18/07 MKT320020
  2. 2. Marketing Research is the process of DESIGNING , GATHERING , ANALYZING , and REPORTING information that may be used to solve a specific marketing problem. Burns, Bush - Marketing Research
  3. 3. <ul><li>Links Consumer/Customer to the Marketer through Information </li></ul><ul><li>Generate, Refine, and Evaluate Marketing Actions </li></ul><ul><li>Monitor Marketing Performance </li></ul><ul><li>Improve Understanding of Marketing as a Process </li></ul>Burns, Bush - Marketing Research
  4. 4. Marketing Research “ L ink the C onsumer to the M arketer”
  5. 5. http://www.marketingsource.com http://businessknowledgesource.com <ul><li>Customers and Markets </li></ul><ul><li>Perception of the Company </li></ul><ul><li>Inform Employees about Vision for the Future </li></ul><ul><li>Company Values </li></ul>
  6. 6. <ul><li>Schools </li></ul><ul><li>Admission Requirements </li></ul><ul><li>Graduate Program </li></ul><ul><li>Internships </li></ul>
  7. 7. <ul><li>Possible Degrees: </li></ul><ul><ul><li>Marketing Research </li></ul></ul><ul><ul><li>Business Administration </li></ul></ul><ul><ul><li>Liberal Arts </li></ul></ul><ul><ul><li>Statistics/Math </li></ul></ul><ul><ul><li>Qualitative Analysis </li></ul></ul><ul><ul><li>Computer Science </li></ul></ul><ul><ul><li>Social Science </li></ul></ul><ul><ul><li>Communications </li></ul></ul><ul><li>Skills Needed: </li></ul><ul><ul><li>Previous Business Experience (Internship) </li></ul></ul><ul><ul><li>Analytical, Selling or Interpersonal Experience </li></ul></ul><ul><ul><li>Design, Math, Statistics </li></ul></ul><ul><ul><li>Conceptual Writing Skills </li></ul></ul><ul><ul><li>Attention to Detail </li></ul></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li>Basic Computer Skills </li></ul></ul>
  8. 8. www.marketresearchcareers.com
  9. 9. <ul><li>Endorsed by the AMA in 2006 </li></ul><ul><li>Apply </li></ul><ul><li>Earn CEUs </li></ul><ul><li>Pass Exam </li></ul><ul><li>Receive Certification </li></ul><ul><li>3 Years </li></ul>http://www.mra-net.org/prc/index.cfm
  10. 10. <ul><li>Tabulating and Clerical Help </li></ul><ul><li>Full Time Interviewer </li></ul><ul><li>Field Work Director </li></ul><ul><li>Clerical Supervisor </li></ul><ul><li>Librarian </li></ul><ul><li>Junior Analyst </li></ul>
  11. 11. <ul><li>Marketing Research Analyst </li></ul><ul><li>Marketing Research Supervisor </li></ul><ul><li>Statistician/Data Processing Specialist </li></ul><ul><li>Marketing Research Director </li></ul>http://marketing.about.com
  12. 12. Q: We talked about what marketing research is, what are the 4 main steps in this process? A: Designing, gathering, analyzing, reporting
  13. 13. Q: Market research will help you increase or decrease risk and why? A: Decrease, …
  14. 14. Q: What is the minimum GPA to get into a graduate program & what are the benefits? A: 3.4; benefits include…
  15. 15. Q: Name 1 possible degree and 1 skill you can have to enter into a career of marketing research? A: Degrees - Marketing research, business administration, liberal arts, statistics/math, qualitative analysis, computer science, social science, communications Skills – analytical, conceptual, communications, business, etc…
  16. 16. Q: What is the average salary for the highest paid job of marketing research director? A: $125,000

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