נגיש קפה..בית קפה בסגנון אחר - Tutorial: Google for Webmasters
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נגיש קפה..בית קפה בסגנון אחר - Tutorial: Google for Webmasters

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    נגיש קפה..בית קפה בסגנון אחר - Tutorial: Google for Webmasters נגיש קפה..בית קפה בסגנון אחר - Tutorial: Google for Webmasters Presentation Transcript

    • Google for Webmasters
    • Your site and Google     Ranking and Serving   Indexing     Crawling Discovering
    • Your content and Google Getting pages in (and out) of Google’s index Making your site accessible …And smartly labeled
    • How Google discovers your site Organic links   Add URL tool: http://www.google.com/addurl/   Sitemaps
    • Discoverability – Sitemaps
        • XML Sitemaps
        • Useful for:
          • Dynamic content
          • Websites with few incoming links
          • Large archive of content pages
        • Provides Google with information on:
          • When the site was last updated
          • How often it changes
          • The relative importance of pages on your site
        • http://www.google.com/support/webmasters/bin/answer.py?answer=40318
        • And http://www.sitemaps.org
    • Telling Google what not to index
      • You may wish to block from search engines…
          • Private information
          • Sections or pages “under construction”
      • Blocking options include…
          • Robots.txt 
            • http://www.google.com/support/webmasters/bin/answer.py?answer=35302
          • Meta tags
        • http://www.google.com/support/webmasters/bin/answer.py?answer=93710
          • NOTE: Not to be used simultaneously to block the same set of pages.
    • Understanding accessibility
      • Accessibility is a critical component of web sites, enabling…
        • Effective crawling by Googlebot
        • Browsing and interacting on a mobile device
        • Understanding of content by the sight-impaired
    • Accessibility and Googlebot
      • Googlebot is good at crawling text:
        • HTML
        • PDFs, docs, txts, etc
      •  
      • More challenging for Googlebot:
        • Images and movies
        • Dynamic and rich content: Flash, JavaScript, frames, or dynamically generated URLs
      • Advice: View your site in a text-only browser:
    • Making your images more accessible
      •  
            • <img src=“googlebot.jpg” alt=“googlebot with flowers”>
          • “ Googlebot -- what a dreamboat. It's like he knows us <head>, <body>, and soul.”
        • Describe the important content of each image in text
        • Use alt-text
        • Descriptive file names
    • Dynamic & media rich content suggestions
      • Design for accessibility
          • Focus on users
          • Multiple browsers
            • Mobile phone
            • Screen readers
      • Design with progressive enhancement
          • Navigation in HTML, then add your rich content
          • Example: YouTube
      For best uses of Flash: http://googlewebmastercentral.blogspot.com/2007/07/best-uses-of-flash.html For best uses of Ajax: http://googlewebmastercentral.blogspot.com/2007/11/spiders-view-of-web-20.html
    • Importance of titles and descriptions HTML Code: < title >Google Webmaster Central</ title >
    • Duplicate content
      • What is duplicate content?
          • Example: article and printer version of the site
      • Best practices:
          • 301s
          • Preferred domain feature
          • Robots.txt file
      For more helpful tips: http://googlewebmastercentral.blogspot.com/2008/09/demystifying-duplicate-content-penalty.html
    • Ranking – Relevance and importance
        • Sites listings are prioritized algorithmically according to pages’…
        • Relevance
          • Matching the search to the page
          • Taking into account geography
          • In some cases, considering a user’s web history
        • Importance
        • http://www.google.com/technology
        • http://www.google.com/history
      Pigeons ( http://www.google.com/technology/pigeonrank.html )
    • Understanding PageRank
        • Now just one of more than two hundred ranking components
        • Based more upon quality (rather than quantity) of incoming and natural links
          • Buying or selling links to pass PageRank is against Google’s Webmaster Guidelines
          • http://www.google.com/support/webmasters/bin/answer.py?answer=66356
        • Best methods to increase PageRank:
          • Create great content
          • Participate thoughtfully in relevant communities online and offline
    • Fluctuations in PageRank and ranking
        • Rankings fluctuate!
        • (Hundreds of ranking signals, with over 450 updated last year alone)
          • Algorithmic updates
          • Changes in your site’s contents
          • Changes in other sites’ contents
          • Violation of Google Webmaster Guidelines
    • Keeping your site strong: Webmaster Guidelines
        • Put yourself in your users’ shoes
        • Treat Googlebot the same way as your human users (don’t cloak !)
        • Make sure outgoing links point to relevant resources that reflect well on you
        • Read our Webmaster Guidelines: http://www.google.com/support/webmasters/bin/answer.py?answer=35769
    • Google’s resources for webmasters Google’s official blog, help center, discussion group, and beyond
    • Webmaster Central Webmaster Central aims to provide relevant resources and tools to help webmasters get the best experience with Google. http://www.google.com/webmasters
        • Tools
        • Submit your content to Google
        • Blog
        • Help Center Documentation
        • Discussion Group
    • Webmaster Tools – An insider’s view of your site Google Webmaster Tools provides you a free and easy way to make your site more Google-friendly. Using this tool, you and other site owners can:
        • Get Google’s view of your website and diagnose potential problems
        • See how your site is performing
        • Add a Sitemap
    • Webmaster Tools – Helping Google help you
        • Communicate with Google
        • Adjust crawl rates
        • Delete outdated sitelinks
        • Report spam and paid links
        • File a reconsideration request
    • Webmaster Tools – Discover more Learn how to use Webmaster Tools more in depth: http://www.google.com/webmasters/edu/quickstartguide/index.html
    • Google Webmaster Central Blog
        • The Google Webmaster Central Blog
        • Official Google communications directed at Webmasters
          • Announcements
          • New Features
          • Information on indexing, ranking, guidelines
      • English: http://googlewebmastercentral.blogspot.com/
      • German: http://googlewebmastercentral-de.blogspot.com/
      • Chinese: http://www.googlechinawebmaster.com/
    • Google Webmaster Help Center
        • Hundreds of articles in more than two dozen languages
        • Getting started guides, tips, guidelines, and more
    • Google Webmaster Help Group
        • The Webmaster Help Group can be reached via the link in Webmaster Central
        • Experienced webmasters and Googlers answer your questions.
      16 languages supported as of July 2008: English, French, Italian, German, Spanish, Portuguese, Polish, Dutch, Swedish, Finnish, Danish, Russian, Hebrew, Hungarian, Turkish, and Chinese
    • Google Webmaster Central www.google.com/webmasters
    • Other useful tools and resources
      • Google offers many tools and products that can help you better understand your site and enhance your users’ experiences.
          • Create and share compelling content
          • Gain a deeper understanding of your site’s visitors
          • Get insight into your competitors and competitive space
    • Creating and sharing compelling content
    • Deeper understanding of your site’s visitors
        • Google Analytics http://www.google.com/analytics/
          • Discover where your visitors come from
          • Learn how they interact with your site
        • Website Optimizer http://www.google.com/websiteoptimizer/
          • Test different combinations of site content
          • Increase visitor conversion rates and satisfaction
    • Research and keep track of your market Trends – http://www.google.com/trends Reader – http://www.google.com/reader Alerts – http://www.google.com/alerts http://www.google.com/options
    • Thank You