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Mobile Social Apps Market Eng version

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Mobile Social Apps market trends …

Mobile Social Apps market trends

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http://www.facebook.com/pages/Nobot-Inc/148174558553744

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  • 1. Mobile Social Apps Market NOBOT  Inc. January,  2011 h"p://www.ad-­‐maker.net/ h"p://www.facebook.com/pages/Nobot-­‐Inc/148174558553744 h"p://twi"er.com/NobotInc
  • 2. Social Networking
  • 3. Expansion of Social networking User is equal to nations’ population !"" #!!"" $!!"" %!!"" &!!"" (!!!"" (#!!"" ($!!"" )*+,-"./.01-2/," 3,4+-"./.01-2/," 5-678//9"0:7;" )*+,-"</8+17"=08:6;+87;:" >?"./.01-2/," ?="./.01-2/," 3,4/,7:+-"./.01-2/," @A/,7"0:7;" BC+D7;"0:7;" 5-678//9"0:7;"E+-"</8+17" F-.-,"./.01-2/,"
  • 4. Huge Social Apps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month @1.223450678" 95,000,000 users F822"H@:2A4(!"-L^3>" _.67A@;>"@I"-8;32@/4_8^8;" ?8VV0"C3/>4-:@TAQ/8:" Source : insidesocialgames.com etc..
  • 5. Social Graph x Apps Sharing the results of gaming, score,“replay” to Facebook Wall and friends
  • 6. Display ads (PC) by dominated by Social Networking ($"# (!"# !"#$%&&(#&)* $"# +",&&-*./0$1* 2/#3&1&4*./0$1* !"# !&5*670$3"#89$*2$:/"* &$"# ;&&<=$*./0$1* &!!4# &!"# >?@A*67#(* &!%!# %$"# BC37$3*D$0E&3* ;=")*2$:/"* %!"# $F"G* $"# H.ID* !"# ?0,$31* )*+,-.# /.*0+,1# 23# Display ads by Social US 2010Q3 Ads Imp share networking in EU Source : comScore etc..
  • 7. Smartphone Market
  • 8. Smartphone vs PC There are some differences Anytime Anywhere Moving Geo-info Smaller Display Connectivity Much users Computing Power … Source : appannie.com
  • 9. Smartphone subscribers +*#$ &#$ &+#$ !" &*#$ "+#$ &!" "*#$ %"#$ %!" %+#$ %*#$ $!" !+#$ !"#$ )#$ !*#$ (#$ #!" +#$ "#$ *#$ %**)$ %*!*$ %*!!$ !" $!!(" $!#!" $!##" $!#$" $!#%" $!#&" $!#" ,-$ ./0/1$ Japan Smartphone Subscribers Smartphone penetration Source : NOBOT estimated
  • 10. Smartphone Ads market Apps market is expanding. US market is ten times higher than Japan’ Billion #!$!!!"" %#" !!$!!!"" %!" &#!$!!!"" &!!$!!!"" $#" %#!$!!!"" $!" %!!$!!!"" #" #!$!!!"" !"" !" &!!()123" &!!4)*56" &!!4)*+6" &!!4)*+," &!!4)123" &!!4):;<" &!%!)*56" &!%!)*+6" &!%!)123" &!%%)*56" &!!()./0" &!!4)758" &!!4)./0" &!%!)758" &!%!)./0" &!!4)908" &!%!)908" &!!()*+,-" %!!&" %!$!" %!$$" %!$%" %!$" %!$(" Total Apps DL Forecast Number of AppStore/Android Market Apps Source : NOBOT estimated
  • 11. But mess…
  • 12. AppMarket Top 20 Grossing Ranking Apps category in top chart are different because not onlynationality, but also Demographic (67-87196$ 5/$ :;<"6$ 8..$& !""#$ 5/6.7& 49,& 5/$ %&$ !"##$%&()%& 4+,& *+,& ,03$ 5&$ 2.)30%& ()*+,-.$ 4+,& %/$ -./0($&()%& 0122#-$314-$ 1+,& %/$ Still early stage, 30-40 years Smartphone is already commodity male are dominated market Source : Appannie.com 9th Jan 2011
  • 13. AppStore US Top Ranking in-apps purchase are popular Source : Appannie.com 9th Jan 2011
  • 14. AppStore Japan Top Ranking Still in-apps purchase is early stage Source : Appannie.com 9th Jan 2011
  • 15. Apple / 2010 iPhone Top10 apps 50% of paid has in-apps purchase and 30% has social )!"# (!"# !"# &!"# 4-*5# 6788# %!"# $!"# !"# *+,-../# 012*-3# Source : Apple
  • 16. Smartphone in-apps purchase and Social Much in-Apps purchase/Social in US than Japan’s, but Japanese likesthese a lot on Feature phone, so ? $!!"# In-apps purchase ,!"# +!"# *!"# )!"# (!"# 090# 20:.//;# !"# &!"# ? %!"# $!"# Social Networking !"# -./.0#1.23# -./.0#4566# 78#1.23# 78#4566# Source : appannie.com
  • 17. Social apps Trend
  • 18. Smartphone vs Feature phone Users use Social networking and others more on Smartphone !"# $!"# %!"# &!"# !"# (!"# )!"# *!"# +,-.# /.,01.2# 3,456,7859.,2:1# 9;:8,<#6.0=;2>8?@# 9-,2041;?.# G.,0F2.#H1;?.# 6.=A# B?0.20,8?-.?0# C,?>8?@# D8?8?@5E.A0,F2,?0# In past 30 days, apps usage in US Source : Nielsen
  • 19. Mobile Social Apps/Media by Category *UGC : User Generated Contents
  • 20. Mobile Social Platform Competition
  • 21. Tap Zoo / Grossing No.4 : Free Beautiful Graphic Easy to understands Many animals, peoples Many kind of buildings etc.. Visit your friends’ Zoo Many interactions Hire people to take care animals etc..
  • 22. Restaurant Story / Grossing No.20 : Free Achievement, Sharing. Easy to understand Hospitality
  • 23. MocoSpace (Mobile Social Networking)/ Street War 12M users, Mobile based Social networking Street Wars - Mobile Web based - First month 500k MAU Oct, 2010 - Virtual currency, ARPU 13$ - 50% of Active Users play games daily - 15M play in one month http://www.mocospace.com/streetwars Source : Mobile Commerce Daily, Social times etc..
  • 24. Geosocial Universe Smartphone x Geo X Social Graph X Apps = ? Source : Jess3
  • 25. Location Based Service (LBS) apps
  • 26. Needs for Social apps in futureAnywhere, At same time, Optimized for each circumstance,Applying Social graph
  • 27. Von Voyage…
  • 28. Nobot Inc. h"p://www.ad-­‐maker.net/ h"p://www.facebook.com/pages/Nobot-­‐Inc/148174558553744 h"p://twi"er.com/NobotInc