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  • 1. ASEAN ICT Market Deep Dive Conference 2013! ! Japan ICT industry, market, trend and future! 3rd Dec 2013 Copyright 2013 Global development Inc. All rights reserved.
  • 2. Copyright 2013 Global development Inc. All rights reserved.
  • 3. Japan ICT Outlook / Index Mobile Phone Penetration : 106% Three large Mobile Operators Smartphone : around 50% Tablet : around 15% 46% All Mobile Operators started LTE Internet Penetration : more than 80% ICT is 10% of all Japan industry Japan Population 127.6M Copyright 2013 Global development Inc. All rights reserved. 29% 25% Topics : All operators have iPhone Now
  • 4. Japan ICT Outlook / Cost Examples Smartphone : around 6500JPY(65USD) Monthly up to 7GB (After 7GB, data speed will be 128kbps) Wireless Internet : 3880 JPY(39USD) Monthly No Limit LTE WiMAX Main Players (not all) Wired Internet : ADSL : 2000JPY (20USD) Optical : 2000JPY (20USD/apartment) -5000JPY (50USD/isolated house) Copyright 2013 Global development Inc. All rights reserved.
  • 5. Japan ICT Outlook / Government Strategy Creating New value Added Important  Project Data Application Multimedia Contents Agriculture Solving Social Problem Activation of Local Disaster prevention HealthCare Resource ICT Common Base Geographic Data and more, driving open data Enhanced Security for safety and peace of mind Most advanced ICT Infrastructure R&D for Innovation Source  :  Ministry  of  Internal  Affairs  and  Communica8ons Copyright 2013 Global development Inc. All rights reserved.
  • 6. Japan ICT Outlook / Market Trend 2013 40 4 2014 41 5 2018 40 7 20 8 22 7 39 6 Mobile Phone Tablet, E-book 2 6 2 6 Million Units 100M JPY 23 18,217 63 18,451 475 18,275 Data Center SaaS/ASP 100M JPY 100M JPY 9,470 3,948 10,058 4,535 13,033 7,333 Mobile Phone Mobile Data 100M JPY 100M JPY 65,389 6,007 64,456 6,049 64,736 5,950 100M JPY 100M JPY 391 2,377 401 3,445 452 11,704 100M JPY Trilion JPY 4,914 12 5,220 13 6,558 21 Smart Payment Internet Advertising Digital Signage Trilion JPY 100M JPY 100M JPY 48 7,124 1,006 50 7,552 1,134 61 8,894 1,609 Game (Hardware) Game (Software) 100M JPY 100M JPY 2,504 2,659 2,103 2,628 1,252 2,507 Social Gaming 100M JPY E-book, Magazine, Newspaper 100M JPY Contents Market 2 6 Info Security BtoC E-commerce Platform Market Million Units Million Units Public Wireless LAN M2M Market Million Household Million Units Wearable Terminal Wired Internet Network Smart TV DSC DVC Terminal for automotive Device Market Million Units Million Units 6,099 1,729 6,535 2,278 8,328 4,995 More than 10% growth 2013-2018 - E-book - E-Magazine, Newspaper 100M JPY 100M JPY 930 799 1,235 1,042 2,814 2,812 Music Distribution VOD 100M JPY 100M JPY 435 1,159 451 1,314 100M JPY 10k household 10k household 10k household 10k household 680 1,192 717 368 107 697 1,179 716 350 114 727 1,140 700 318 121 SaaS / ASP M2M BtoC E-commerce (E-payment/Smart payment) E-Book, Magazine, Newspaper 493 1,632 BS broadcast Multi-Ch broadcast - Cable TV - Satellite TV - IP TV Tablet Smart TV Wearable Terminal Source  :  Nomura  Research  Ins8tutes. Copyright 2013 Global development Inc. All rights reserved.
  • 7. Japan ICT Outlook / Devices - Tablet Tablet Market in Japan Biggest Price Comparison Site kakaku.com Top Sales Top Reputation Sharp% 4%% Others% 22%% Apple% 46%% Fujitsu% 4%% Sony% 9%% ASUS% 16%% 2013 First Half Shipment Current Situation Copyright 2013 Global development Inc. All rights reserved.
  • 8. Japan ICT Outlook / Devices - Wearable Sony SmartWatch 2 Sony  Computer  Science  Laboratory SmartWig Copyright 2013 Global development Inc. All rights reserved.
  • 9. Japan ICT Outlook / Devices - Smart TV TV  Venders Mobile  Operators Smart  VIERA Stick Device to HDMI Terminal of TV Contents, Connection to Mobile Collaboration with Contents provider Stick type and more.. Copyright 2013 Global development Inc. All rights reserved.
  • 10. Japan ICT Outlook / SaaS, ASP Japan has good Network Infrastructure, so.. JAPAN Local Customized ASP  for  Bank  /  BeSTA ASP  for  Health  Care  /  DDWork21 Online Accounting Service FUJI DATA SYSTEM / Care Service Web Service Manufacturing  Service h=p://www.aspicjapan.org/ Copyright 2013 Global development Inc. All rights reserved.
  • 11. Japan ICT Outlook / M2M M2M and Big Data Management of vending machine M2M communication against Disaster Car 2 Car h=p://fenics.fujitsu.com/networkservice/m2m/ Copyright 2013 Global development Inc. All rights reserved.
  • 12. Japan ICT Outlook / E-commerce 2012 Japan Online retail share Souce  :  Rakuten  IR Rakuten( Others( Amazon( Rakuten  Ichiba  (Market  Place) Yahoo( AucNon  site Travel Stock  Market Bank  and  other  IT  services Copyright 2013 Global development Inc. All rights reserved.
  • 13. Japan ICT Outlook / Smart Payment Source:  Payment  and  Se=lement  Systems  Department,  Bank  of  Japan Copyright 2013 Global development Inc. All rights reserved.
  • 14. Japan ICT Outlook / Smart Payment Japan  e-­‐Points  and  e-­‐money  System Points  alliance Ponta(50M)   By  Loyal  MarkeNng T-­‐Point  (42M)   By  CCC Point  to  Point Point  to  E-­‐money Millage     Air Docomo  Points   (59M)  by  Docomo Operator E-­‐commerce AEON  Bank Yahoo  Points   (26.4M)  by  YahooJ Seven  Bank E-­‐Money   TransportaNon WAON  Points   (25M)  by  Aeon SUICA(1.5M)  Points   Japan  Rail  way Nanaco  (20.8M)   Points E-­‐Money WAON  E-­‐money   (25M)  by  Aeon SUICA(40M)  E-­‐Money   Japan  Rail  way nanaco  (20.8M)   E-­‐money  by  7&i Copyright 2013 Global development Inc. All rights reserved. Rakuten  (81M)   Points Rakuten  Bank Rakuten  (70M)   Edy  /  E-­‐money
  • 15. Japan ICT Outlook / E-book etc.. 2012 Japan E-book Shipment Share NEC' 3%' SONY' 26%' Amazon' Kindle' 38%' Rakuten' Kobo' 33%' Souce  :  MM  Ins8tutes Copyright 2013 Global development Inc. All rights reserved.
  • 16. Japan ICT Outlook / Social Networking (000) h=p://ascii.jp/elem/000/000/810/810644/ Copyright 2013 Global development Inc. All rights reserved.
  • 17. Japan ICT Outlook / Unique Service 2ch  Blog  with  an  assumed  name   (People  don’t  disclose  the  name) Like  as  Ustream,  Youtube  but  with   user  can  write  the  comments     to  the  video h=p://ascii.jp/elem/000/000/810/810644/ Copyright 2013 Global development Inc. All rights reserved.
  • 18. Japan ICT Outlook / Digital Promotion SEO  /  SEM Contents/ads Contents  MarkeNng Mail  Magazine  is  very  Popular Affiliate  is  progressed  in  Japan..   Ads  for  ROI  …   Display  Ads  and  other  tradiNonal..     Real  Event    -­‐  Very  popular  in  Tokyo  area        and  there  are  a  lot  of  service Copyright 2013 Global development Inc. All rights reserved.
  • 19. Japan ICT Outlook / Startups Japan government provide a lot of assistance payment to Startups Tokyo,  Osaka,  Fukuoka  and  more Creator  IncubaNon Startup  AcNve  EducaNon  :     01Dojo A  lot  of  Events Local  IncubaNon Copyright 2013 Global development Inc. All rights reserved. Local  Gov.  IncubaNon
  • 20. Japan Issue
  • 21. Local City, ex Hakata-city Hakata  StaNon Air  Port PromoNon  is  very  very  limited..
  • 22. Tourism Contents are great, but communication, marketing are needed to improve.. High  ValuaNon   Low  ValuaNon -­‐  Clean  Environment(1-­‐10)   -­‐  TransportaNon(1−10)   -­‐  ICT  Infrastructure(1-­‐10)   -­‐  Hospitality(1)   -­‐  Manner  EducaNon(1-­‐10)   -­‐  Historical  Place(7)   -­‐  Culture  Export(12)   -­‐  VISA  for  Non  Japanese(96)   -­‐  Business  for  Non  Japanese(93)   -­‐  Non  Japanese  recruiNng   -­‐  MarkeNng,  PromoNon(60)   -­‐  Access  to  Rent  a  car(82)   -­‐  Tax,  Cost..(100)    But  Now  Japan  is  NOT  expensive…   Copyright 2013 Global development Inc. All rights reserved.
  • 23. Contents Industry, but…
  • 24. Collaboration.. Good for Everyone - Seller - Buyer - Region OHMI  Merchant  (Business  Man)   Contents Technology Human  Resource  &  Funding
  • 25. Thank you very much!! ありがとうございます。
  • 26. Japan Info facebook.com/gotojapan.jp Shikoku, Japan Info facebook.com/yourshikoku Manga related Info facebook.com/tokyomangacollection George GODA! Open Meetup Inc.! ! E-mail : info@01booster.com! Web : 01Booster.com! Facebook : facebook.com/01Booster ! E-mail : george@weglo.in! Tel : 81-(0)90-9690-5984! Twitter : Global_GG! Facebook : https://www.facebook.com/goda.george! Web : global-development.jp Copyright 2013 Global development Inc. All rights reserved.