Android apps development by Small company in Japan

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Android apps development in Japan.
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Android apps development by Small company in Japan

  1. 1. AndroidDev.jp Feb.21.2011 How to win in Android Market-for Small Developer-Samurai International, LLC Email: lui_okada@samurai-international.jp Twitter: @Lui_AppsDev Facebook: @lui.okada Facebook Pages: @samurai.international WEB: http://samurai-international.jp/
  2. 2. Self Introduction Lui Okada—  CEO of Samurai International, LLC.—  MBA Globis—  Twitter: @Lui_AppsDev—  Facebook: @lui.okada—  Facebook Pages: @samurai.international
  3. 3. Company Pure smartphone apps plays. Tokyo Kobe • Planning • Marketing • Development • Design • Sales…
  4. 4. App Showcase Many apps ranked high. 350,000 Sosial Featurephone RankingTube 300,000 Browser [iOS/Android] 500K apps sum total [Android] YouTube viewwe downloaded! 250,000 FP web site viewer iOS Ranked 1st Andronavi Ranked 200,000 1st 150,000 Traffic Information End of Edo Samurai [iOS/Android] Almanac 100,000 Navigation category [iOS] Ranked 2nd Education Category Ranked 5th 50,000 0 Sengoku Busho Groupons 2010.6.20 2010.6.27 2010.7.4 2010.7.11 2010.7.25 2010.8.1 2010.8.8 2010.8.15 2010.8.22 2010.8.8.29 2010.9.5 2010.9.12 2010.9.19 2010.9.26 2010.10.3 2010.10.10 2010.10.17 2010.10.24 2010.10.31 2010.11.07 2010.11.14 Almanac [iOS] [iOS] Education category Ranked 1st Charity Clock [iOS] Collaborate with NGO Cause Marketing
  5. 5. Social Feature Phone Browser
  6. 6. Social Feature Phone Browser Feture Phone Browser is added social bookmark —  From Oct.2010—  Free. Ad CTR is 9%!—  Ranked 1st in AndroNavi.
  7. 7. Ranked higher in AndroNavi Market. Nov. Dec. 3rd. 1st. Jan. Feb. 2nd 1st. 2011 2 14
  8. 8. Download of sum total It has been downloaded constantly. Sum Total 50000 45000 40000 35000 30000 25000 20000 15000 10000 5000 0 10.12 10.18 10.25 11.2 11.11 11.17 11.24 12.1 12.7 12.15 12.22 12.29 2011.1.5 1.11 1.18 1.25 2.1 2.8 2.14
  9. 9. iPhone Apps case Dramatically high and unspread. RankingTube DL Total Sum120,000100,000 80,000 60,000 40,000 20,000 0 App Store Ranking is high impact.
  10. 10. Marketing Mixfor App Development
  11. 11. What is the marketing mix? What type app should you make andhow do you deliver to customers?—  —  —  —  — 
  12. 12. Is the market segment big? Our app category has enough sizeof market. — Many maker has been selling smart phone.— The users who changed smart phone from feature phone is many.— Feature phone web site is rich in Japan.
  13. 13. S.T.P Make the original position. Segmentation Positioning Targeting Social Time of change from FP Reach to Competito FP site r B Competitor A Level of FP heavy user
  14. 14. Product Satisfy Customers! From review “I can’t see some FP sites !” Our Solution Ø FP web site they can see listed. Ø Customers make the list on social.
  15. 15. Price Using Adware. Free. Ø As customer use many times, we can get impressions. Ø We use AD-Maker!
  16. 16. Place Narrow down markets. Many app store available… Android Market, AndroNavi, au one market.
  17. 17. Promotion Increase the chance to be seen. • Press release • Review site • Twitter • Friends • Link from self Apps You must draw on social networks.
  18. 18. Why is it difficult to sell? We cannot have a chance to selldirectory. Developer Customer Market Huge new release
  19. 19. Draw on social media! We made the Customer List on social networkand sell to them. Developer Customer Market
  20. 20. Other When is app updated, it will be on new appcotegory.
  21. 21. Other important things UI and monetize.
  22. 22. UI and monetize Design the UI to monetize. • Easy to notice • On the conductor.
  23. 23. Then, RankingTube’s case. It is moved to top. Before After
  24. 24. Result Dramatically increase! Before After
  25. 25. Target
  26. 26. World App Market US & EU market is 10 times larger than JP. ( ) US EU
  27. 27. Target Chase the scale! 120.00% 100.00% 80.00% Others Windows Mobile 60.00% IOS 40.00% Android BlackBerry OS 20.00% Symbian 0.00% Share Share 2010 Market 2014 Market (IDC Worldwide Converged Mobile Device Operating System Market Shares and 2010-2014 Growth)
  28. 28. Free Apps Trend in US (Destimo Report November 2010)
  29. 29. Paid Apps Trend in US (Destimo Report November 2010)
  30. 30. Build team and go to sell oversea!— It is hard to be all.— Build your team and discuss.— Chase the scale. Collaborate and join to Samurai International!
  31. 31. Thank you. —  Email: lui_okada@samurai-international.jp —  Twitter: @Lui_AppsDev —  Facebook: @lui.okada —  Facebook Pages: @samurai.international —  WEB: http://samurai-international.jp/

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