What is the marketing mix? What type app should you make andhow do you deliver to customers?
Is the market segment big? Our app category has enough sizeof market. Many maker has been selling smart phone. The users who changed smart phone from feature phone is many. Feature phone web site is rich in Japan.
S.T.P Make the original position. Segmentation Positioning Targeting Social Time of change from FP Reach to Competito FP site r B Competitor A Level of FP heavy user
Product Satisfy Customers! From review “I can’t see some FP sites !” Our Solution Ø FP web site they can see listed. Ø Customers make the list on social.
Price Using Adware. Free. Ø As customer use many times, we can get impressions. Ø We use AD-Maker!
Place Narrow down markets. Many app store available… Android Market, AndroNavi, au one market.
Promotion Increase the chance to be seen. • Press release • Review site • Twitter • Friends • Link from self Apps You must draw on social networks.
Why is it difficult to sell? We cannot have a chance to selldirectory. Developer Customer Market Huge new release
Draw on social media! We made the Customer List on social networkand sell to them. Developer Customer Market
Other When is app updated, it will be on new appcotegory.