Android and its apps market overview

Smartphone Global shipment 100%! 350,000 ! 90%! 300,000 ! 80%! 250,000 ! 70%! Others! Others! 60%! Microsoft! Microsoft! 200,000 ! iOS! iOS! 50%! RIM! 150,000 ! RIM! 40%! Android! Android! Symbian! Symbian! 30%! 100,000 ! 20%! 50,000 ! 10%! 0%! 0! 2007! 2008! 2009! 2010! 2007! 2008! 2009! 2010! Source : Gartner Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

Android Everywhere… Android Users 18M US 10M China 7M Europe 1M Japan … India ZTE / Andro A60 Africa Huawei / ideos Source : comScore, Digital daily, Nobot estimated Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

Potential Market List : Trafﬁc and UU Operators Compete (UU) Doubleclick (UU) Alexa (Rank) Alexa.Domain T-Mobile Web2go 5,233,867 11,000,000 1,091 t-mobile.com Motorola SHOP4APPS 926,760 6,200,000 2,323 motorola.com Android market 63,320 5,600,000 1,320 android.com GetJar 169,300 2,200,000 2,830 getjar.com Verison VCast 875,081 1,800,000 450 verizonwireless.com Mobile Market 8,919 910,000 334 mm.10086.cn Web service Vodafone 360 shop 6,619 690,000 37,309 vodafone360.com Mobango 36,497 430,000 23,113 mobango.com Handango 49,791 390,000 27,679 handango.com Cellular vendor AndroidPit 62,561 380,000 25,283 androidpit.com lenovomm NA 169,000 108,368 lenovomm.com SlideMe 21,013 110,000 71,947 slideme.org M1 Appstore 2,966 100,000 47,201 m1.com.sg Handster 3,278 92,000 99,392 handster.com AppsLib 16,655 77,000 145,377 appslib.com AndAppStore 9,833 64,000 134,487 andAppStore.com Independent Appitalism 13,300 58,000 185,420 appitalism.com Amazon Appstore 7,796 43,000 14 amazon.com China Unicom Wostore NA 36,000 29,410 wo.com.cn AppBoy 6,427 27,000 180,190 appboy.com maopao NA 22,000 138,120 maopao.com Appoke 366 NA 738,770 appoke.com Orange App Shop NA NA 442,825 orangepartner.com Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

Available Apps in Android “Only” App Marketplace 250,000 200,000 150,000 100,000 50,000 0 Android market AppsLib SlideMe AndAppStore Appoke Source : count from App Store Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

Developers like Amazon AppStore? 90% Developer Survey of Interest in each marketplace 80% 70% 60% 50% 40% 30% 20% 10% 0% Android Market Amazon Verizon VCAST Appbrain GetJar AppStore Source : IDC and Appcelerator n = 1570 Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

Demographic Difference iPhone vs Android / US Android users are Younger and Less income 100% 100% 90% 90% 80% 80% 70% 70% 60% 60% 50% <75k USD 50% < 34 age >75k USD > 34 age 40% 40% 30% 30% 20% 20% 10% 10% 0% 0% iPhone Android iPhone Android Income Age Source : Nielsen 2010Q1 Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

Price of Paid increase, but Top100 -9% iPhone -19% 2011-2 0.99 1-2.99 3-9.99 >10 2010-8 0% 20% 40% 60% 80% 100% Android Whole Store Paid apps price Source : Mylookout, Distimo Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

Top growth 2009-2010 by category 900% 800% 700% 600% 500% 400% 300% 200% 100% 0% Comics Sports Card&Casino Entertainment Health Source : Distomo Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

Business model survey (All platform) 0% 10% 20% 30% 40% 50% 60% 70% Store Sales Advertsing in-App purchase 2010 Brand Loyalty 2011 Mobile commerce SaaS Coupon Source : IDC and Appcelerator n = 1745 Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

Shipment 2009-2010 Developer 2010Aug-2011Feb 1200% 1000% 800% 600% Developer Shipment 400% Hungry!!! 200% 0% iPhone Android Source :mylookout, Gartner Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

Android and its apps market overview

by George Goda on Feb 21, 2011

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