What are the key factors that make an app successful on increasingly cluttered app ecosystems (Apple App Store and Google Play Store).

1. “Play to the strength of the mobile”
– Communications, Spontaneous,
Geo-sensitive, Short periods of
use and Focused activity.
ANATOMY OF A SUCCESSFUL APP
1
1
Making it awfully simple (UI)
• Make intent obvious – focus
on one thing
• User-centric controls and
terminology
• Minimize the Effort Required
for User Input
2

2. Adaptable to Change > Sustained
Investment
Fix issues, introduce new features,
continuously improve the user
experience
ANATOMY OF A SUCCESSFUL APP CONTD.
2
3
4 Product Integration – Make the
phone talk to the product

3. ANATOMY OF A SUCCESSFUL APP CONTD.
3
5 “Content that people care about” –
iOS Human Interface Guidelines
“In a game, people care about the experience;
they don’t expect to manage, consume, or
create content.”
Incredibly Useful Incredibly Fun
6 Social by birth > connects people
“Facilitates conversations, makes it easy for
them to express and share.”