MISSION OF HERO CYCLES Continuously striving for synergy between technology, systems and human resources to provide products and services that meet the quality, performance, and price aspirations of the customers.
QUALITY POLICY “Hero cycle limited shall have to stay in Global mainstream by continually innovating products and services and instutionilizing its efforts for Quality and Productivity improvement Through Effective leadership, Human Excellence, Technological up gradation, Appropriate work environment and ensuring compliance to applicable regulatory requirements Thereby Enhancing the Customer confidence.”
WEAKNESSES – Packaging material not of the required standards Damages during transportations OPPORTUNITIES – Growth in auto sector Rising economic standards in states like UP. Growth in economic structure will put company in driving seat(E-bikes). Increase in demand of kids cycles.
THREATS – Local / non branded manufacturers of cycle parts. Chinese cycles entering in INDIA in big way. Motor bike industry is damaging business.
TITLE OF RESEARCH A study on dealer’s perception on cycle industry in Punjab
NEED OF STUDY Dealers- drivers of business To know the dealer’s satisfaction towards Hero Cycles Ltd. The study would give ideas in terms of the expectations of dealers and their suggestions for better business. The study would also suffice a comparative study of major cycle brands.
OBJECTIVES To know cycle brands dealt with by dealers along with the market share of major brands. To find the factors of satisfaction and dissatisfaction regarding major players in cycle industry To find the market leader of cycle industry . To identity the dealers’ suggestions and expectations with respect to the cycle industry .
RESEARCH METHODOLOGY DESIGN- Descriptive POPULATION- Bicycle dealers in Punjab SAMLPING UNIT- Each dealer who has filled the questionnaire is the sampling unit. SAMPLING TECHNIQUE -Non probability convenient sampling DATA COLLECTION – PRIMARY DATA SECODARY DATA
LIMITATIONS IN RESEARCH AREA RESTRICTION SAMPLE SIZE MINDSET OF DEALERS WHILE SHARING INFORMATION SHOP INCHARGE MAY NOT BE THE OWNER
EXPERIENCE IN DEALERSHIP No fresh entrants in form of dealers
AUTHORIZED DEALERSHIP OF VARIOUS COMPANIES Hero cycles tops the no of authorized delaers Others are the least in this line
DEALING OF CYCLES OF VARIOUS COMPANIES BY DEALERS All dealers sell Hero cycles Local brands are highly sold after Hero brand
TOTAL PERCENTAGE SALES(MONTHLY) BREAKAGE FOR VARIOUS CYCLE BRANDS
CYCLE BRAND RECOMMENDED TO CUSTOMER BY DEALERS
COMPLAINT HANDLING ABILITY OF VARIOUS CYCLE COMPANIES 2=HIGHLY SATISFIED 1=SATISFIED 0=AVERAGE -1=DISSATISFIED -2=HIGHLY DISSATISFIED
PROMPTNESS OF CYCLE COMPANIES TO RESPOND TO REQUESTS/ENQUIRIES OF DEALERS 2=HIGHLY SATISFIED 1=SATISFIED 0=AVERAGE -1=DISSATISFIED -2=HIGHLY DISSATISFIED
PRICE JUSTIFIABILITY OF CYCLE COMPANIES ACCORDING TO DEALERS 2=HIGHLY SATISFIED 1=SATISFIED 0=AVERAGE -1=DISSATISFIED -2=HIGHLY DISSATISFIED
REQUIREMENT OF TRAINING TO HANDLE HIGH-END CYCLE’S PROBLEMS Few dealers say that training should be given frequently Few say that once given, it can be spread to other mechanics But all agree that they require training.
FACTORS CONSIDERED TO BECOME DEALER OF A CYCLE COMPANY
COMPANIES DOING PROMOTIONAL ACTIVITIES ACCORDING TO DEALERS
COMPANIES EXPECTED TO GET ADDITIONAL MARKET SHARE IN FUTURE ACC. TO DEALERS
FINDINGS AND RESULTS No fresh entries in form of dealers in the cycle industry Dealers also deal with other companies apart from Hero cycles Many dealers feel that there is need of more promotion Most of the dealers are satisfied the most from Hero as compared to other brands
FINDINGS AND RESULTS Other brands are growing rapidly even though their authorized dealership is very less Avon is performing better than Atlas in terms of sales even with less no of dealers Dealers are mostly not satisfied by the margin and bonuses which they get The high end cycles need specially trained mechanics to solve the problems
SUGGESTIONS Need of better promotional activities and margin Complaint handling ability should be maintained Company should not lose its quality standards at any cost Promotional activities of different kinds.
Contd.. Proper training Feedback from dealers Inspection Different advertisement like T shirts Take care while packing ,loading and unloading Attractive color schemes