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Transcript

  • 1. SUMMER TRAINING PROJECT
    ON
    HERO CYCLES LTD
    PRESENTED BY:
    NAGENDER SINGH SHEKHAWAT
  • 2. BICYCLE
    A bicycle or cycle is pedal- driven, human powered vehicle with two wheels attached to a frame, one behind the other.
    • The basic shape and configuration not changed
    • 3. Details improved-modern materials and CAD
  • INDIAN BICYCLE INDUSTRY
    • MAJOR PLAYERS IN INDIA IN BI- CYCLE INDUSTRY
    HERO CYCLES
    ATLAS
    AVON
    TI
  • 4.
    • LOCAL PLAYERS OPERATING IN PUNJAB
    S.K BYKES
    RAJA CYCLE
    SUN CROSS
    EVERBEST
    TOP TRACK
  • 5. HERO GROUP
    • Hero Group ranks amongst the Top 10 Indian Business Houses
    • 6. Started in 1944, started business of bicycle spare parts in Amritsar.
    • 7. By 1956, began to assemble the entire cycle at their manufacturing plant in Ludhiana.
    • 8. In the early days, the plant had a capacity for 25 cycles per day and now it is about 18,000 per day.
  • 9. HERO CYCLES
    • Type Public Ltd company
    • 10. Founded 1956
    • 11. Headquarters Ludhiana 
    • 12. Industry Bicycles
  • MISSION OF HERO CYCLES
    Continuously striving for synergy between technology, systems and human resources to provide products and services that meet the quality, performance, and price aspirations of the customers.
  • 13. QUALITY POLICY
    “Hero cycle limited shall have to stay in Global mainstream by continually innovating products and services and instutionilizing its efforts for Quality and Productivity improvement
    Through
    Effective leadership, Human Excellence, Technological up gradation, Appropriate work environment and ensuring compliance to applicable regulatory requirements
    Thereby
    Enhancing the Customer confidence.”
  • 14. SWOT ANALYSIS
    STRENGTHS –
    • Management with vision
    • 15. Good corporate image
    • 16. Location advantage
    • 17. Strong brand image
    • 18. Good customer base
    • 19. Good infrastructure facilities
  • WEAKNESSES –
    Packaging material not of the required standards
    Damages during transportations
    OPPORTUNITIES –
    Growth in auto sector
    Rising economic standards in states like UP.
    Growth in economic structure will put company in driving seat(E-bikes).
    Increase in demand of kids cycles.
  • 20. THREATS –
    Local / non branded manufacturers of cycle parts.
    Chinese cycles entering in INDIA in big way.
    Motor bike industry is damaging business.
  • 21. TITLE OF RESEARCH
    A study on dealer’s perception on cycle industry in Punjab
  • 22. NEED OF STUDY
    Dealers- drivers of business
    To know the dealer’s satisfaction towards Hero Cycles Ltd.
    The study would give ideas in terms of the expectations of dealers and their suggestions for better business.
    The study would also suffice a comparative study of major cycle brands.
  • 23. OBJECTIVES
    To know cycle brands dealt with by dealers along with the market share of major brands.
    To find the factors of satisfaction and dissatisfaction regarding major players in cycle industry
    To find the market leader of cycle industry .
    To identity the dealers’ suggestions and expectations with respect to the cycle industry
    .
  • 24. RESEARCH METHODOLOGY
    DESIGN- Descriptive
    POPULATION- Bicycle dealers in Punjab
    SAMLPING UNIT- Each dealer who has filled the questionnaire is the sampling unit.
    SAMPLING TECHNIQUE -Non probability convenient sampling
    DATA COLLECTION –
    PRIMARY DATA
    SECODARY DATA
  • 25. LIMITATIONS IN RESEARCH
    AREA RESTRICTION
    SAMPLE SIZE
    MINDSET OF DEALERS WHILE SHARING INFORMATION
    SHOP INCHARGE MAY NOT BE THE OWNER
  • 26. EXPERIENCE IN DEALERSHIP
    No fresh entrants in form of dealers
  • 27. AUTHORIZED DEALERSHIP OF VARIOUS COMPANIES
    Hero cycles tops the no of authorized delaers
    Others are the least in this line
  • 28. DEALING OF CYCLES OF VARIOUS COMPANIES BY DEALERS
    All dealers sell Hero cycles
    Local brands are highly sold after Hero brand
  • 29. TOTAL PERCENTAGE SALES(MONTHLY) BREAKAGE FOR VARIOUS CYCLE BRANDS
  • 30. CYCLE BRAND RECOMMENDED TO CUSTOMER BY DEALERS
  • 31. CYCLE BRAND HAVING MAXIMUM COMPLAINTS
  • 32. COMPLAINT HANDLING ABILITY OF VARIOUS CYCLE COMPANIES
    2=HIGHLY SATISFIED
    1=SATISFIED
    0=AVERAGE
    -1=DISSATISFIED
    -2=HIGHLY DISSATISFIED
  • 33. PROMPTNESS OF CYCLE COMPANIES TO RESPOND TO REQUESTS/ENQUIRIES OF DEALERS
    2=HIGHLY SATISFIED
    1=SATISFIED
    0=AVERAGE
    -1=DISSATISFIED
    -2=HIGHLY DISSATISFIED
  • 34. PRICE JUSTIFIABILITY OF CYCLE COMPANIES ACCORDING TO DEALERS
    2=HIGHLY SATISFIED
    1=SATISFIED
    0=AVERAGE
    -1=DISSATISFIED
    -2=HIGHLY DISSATISFIED
  • 35. REQUIREMENT OF TRAINING TO HANDLE HIGH-END CYCLE’S PROBLEMS
    Few dealers say that training should be given frequently
    Few say that once given, it can be spread to other mechanics
    But all agree that they require training.
  • 36. FACTORS CONSIDERED TO BECOME DEALER OF A CYCLE COMPANY
  • 37. COMPANIES DOING PROMOTIONAL ACTIVITIES ACCORDING TO DEALERS
  • 38. COMPANIES EXPECTED TO GET ADDITIONAL MARKET SHARE IN FUTURE ACC. TO DEALERS
  • 39. FINDINGS AND RESULTS
    No fresh entries in form of dealers in the cycle industry
    Dealers also deal with other companies apart from Hero cycles
    Many dealers feel that there is need of more promotion
    Most of the dealers are satisfied the most from Hero as compared to other brands
  • 40. FINDINGS AND RESULTS
    Other brands are growing rapidly even though their authorized dealership is very less
    Avon is performing better than Atlas in terms of sales even with less no of dealers
    Dealers are mostly not satisfied by the margin and bonuses which they get
    The high end cycles need specially trained mechanics to solve the problems
  • 41. SUGGESTIONS
    Need of better promotional activities and margin
    Complaint handling ability should be maintained
    Company should not lose its quality standards at any cost
    Promotional activities of different kinds.
  • 42. Contd..
    Proper training
    Feedback from dealers
    Inspection
    Different advertisement like T shirts
    Take care while packing ,loading and unloading
    Attractive color schemes