Engaging with connected consumers

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Marketing has evolved into a multidisciplinary effort from different parts of the business. Engaging with consumers in the connected era requires orchestrated efforts across the business teams. …

Marketing has evolved into a multidisciplinary effort from different parts of the business. Engaging with consumers in the connected era requires orchestrated efforts across the business teams. Technological developments are making it easy to reach out to Consumers. Smart Businesses play out the "Orchestra of Marketing" leveraging the newly available technologies.

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  • Cross sell.... Upsell...
  • Cross sell.... Upsell...
  • Harness all the Customer data within the IT systems. Use the Harnessed data to build relationship with Customer. Use the harnessed data also to improve inventory management, Demand planning etc.Create the personalized contextual information to be delivered through Touchpoints.
  • Personalized, Contextual, On-Demand, Always AvailableStorefronts, point of sales, interactive Display systems,Internet & Mobile PhonesPersonalised Customer Support
  • Personalized, Contextual, On-Demand, Always AvailableStorefronts, point of sales, interactive Display systems,Internet & Mobile PhonesPersonalised Customer Support
  • Make the best use of Facebook, TwitterSubscriber profile.Ubiqutous Internet connectivityLocation, Current activity , Buying habitsMobile ApplicationsMobile AdvertisementsContextual Advertisements

Transcript

  • 1. Helping Businesses to Adapt to Connected Generation Engaging with the Connected Consumer- Approach & Technolgies Naganna Vydyula | COO | Crelint OY | Hiomotie 32 | Helsinki | 00380
  • 2. Marketing in the Connected Age Understand the Consumer Build lifetime Relationship with Consumer
  • 3. Today’s Consumer Connected Informed Intelligent
  • 4. Today’s Consumer Connected Informed Intelligent Loves Facts Hates brainwashing Short Attention span
  • 5. Understanding the Consumer Needs Preferences Influences
  • 6. Relationship with Consumer Trust on the Brand Knowledge of the Products and Services
  • 7. Lifetime Relationship with Consumer Before, During & After the purchase......
  • 8. Lifetime Relationship with Consumer Before, During & After the purchase...... Increasingly More&More purchase decisions... (services & Digital Goods)
  • 9. So, Where are ”Marketing” folks ? ... Almost Everywhere in the Company.
  • 10. So, Where are ”Marketing” folks ? ... Almost Everywhere in the Company. Back office Front office Store fronts Customer Support Internet and Social media Market partners and supply Chain
  • 11. Orchestra of Marketing Marketing Strategy Internal IT systems Collaboration Customer Touchpoint Orchestration Public Internet & Social Media Infrastructure
  • 12. Orchestra of Marketing Marketing Strategy Internal IT systems Collaboration Customer Touchpoint Orchestration Public Internet & Social Media Infrastructure Bringing Consumer into the Centre of Business Operations Always be available for Consumer
  • 13. Orchestra of Marketing Marketing Strategy Internal IT systems Collaboration Customer Touchpoint Orchestration Public Internet & Social Media Infrastructure How many sources of Consumer information in the company? Contextual & personalized info for Consumers , whenever they want.
  • 14. Orchestra of Marketing Marketing Strategy Internal IT systems Collaboration Customer Touchpoint Orchestration Public Internet & Social Media Infrastructure
  • 15. Orchestra of Marketing Marketing Strategy Internal IT systems Collaboration Customer Touchpoint Orchestration Public Internet & Social Media InfrastructureHow many different ways does a consumer come incontact with your business?How do you get most out of the consumertouchtime?World of ”Connected, interactive, Screens”
  • 16. Orchestra of Marketing Marketing Strategy Internal IT systems Collaboration Customer Touchpoint Orchestration Public Internet & Social Media InfrastructureHow best are you leveraging Internet and socialmedia services?Smartphones, Social media, broadband-everywhere
  • 17. What does this mean in Practice? Operations and Execution IT System Adaptation & Customer Touchpoint Roll out Strategic Planning
  • 18. What does this mean in Practice? Operations and Execution IT System Adaptation & Customer Touchpoint Roll out Strategic Planning
  • 19. Crelint’s Expertise Retail StoreFront NFC based solutions solutions IT systems Interactive Display Integration and data Systems harnessing Mobile and Internet Presence Services CRM applications Mobile Apps & Mobile Strategy Social Media Apps
  • 20. Naganna Vydyula | COO | Crelint OY | Hiomotie 32 | Helsinki | 00380naganna.vydyula@crelint.com | +358504076724 | www.crelint.com