How to make social media work for you
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How to make social media work for you

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How to make social media work for you How to make social media work for you Presentation Transcript

  • How  to  Make  Social  Media  Work  for  You     Region  XII  
  • How  to  Make  Social  Media  Work  for  You    Presenta;on  created  by:  Kayla  Pa@erson  GoMedia  Coordinator,  GoAbroad.com  kayla.pa7erson@goabroad.com  Amber  Ke@mann  Senior  University  Rela?ons  Coordinator,  CISabroad  ake7mann@cisabroad.com  
  • Main  Topics  1.  Why  Social  Media  is  Important  2.  Social  Media  from  Varying  Perspec?ves  3.  Examples  of  Successful  Campaigns  4.  Four  Steps  to  Success  
  • Why  Social  Media  is  Important  #1:  Social  Media  is  where  your  audience  is!  
  • Why  Social  Media  is  Important  #2:  Interna?onal  Educators  are  using  social  media.   Social  Media  Usage  in  Interna;onal  Educa;on   94.20%   64%   62.80%   50%   34.90%   25.60%   10.50%   10.50%   5.80%  
  • Why  Social  Media  is  Important  #3:  Social  Media,  done  well,  yields  results.   Results  Experienced  from  Social  Media  Ac;vity   None   11.40%   Increased  office  visits  from   25.30%   par?cipants   Increased  a7endance  at  events   29.10%   Increase  in  inquiries  from  online   34.20%   sources  (contact  us  forms,  etc.)   Increased  website  traffic   50.60%   Increase  in  fans  or  followers   81%  
  • Social  Media  from  Varying  Perspec?ves   Social  media   Social  media   Social  media   as  a  study   as  a  provider   as  an  online   abroad  office   marke?ng   firm   Write  down  which  of  these  you  would  consider  your   perspec?ve,  as  well  as  what  you  think  your  Social   Media  Marke?ng  objec?ves  are.  
  • Social  Media  from  Varying  Perspec?ves  1.  Social  media  as  a  study  abroad  office   –  Common  Objec?ves:   –  Increase  awareness  of  study  abroad/study  abroad  office   –  Increase  awareness  of  all  programs   –  Increase  study  abroad  applicants   –  Foster  online  rela?onships  with  any  affiliated  providers   –  Successful  Campaign  Ideas:   –  Cross-­‐promo?ons  with  your  campus  social  media  channels   –  Study  abroad  alumni/current  student  photo  contest   –  Study  abroad  ?p/tes?monial/photo  of  the  week  
  • Cross-­‐promo;ons  with  your  campus  social  media  channels  –  University  of  Melbourne  North  America  Office  &  Global  Mobility  Office  
  • Study  abroad  alumni/current  student  photo  contest  –  Rutgers  Study  Abroad  Photo  Contest  Winners   »  Facebook   »  Flickr  
  • Study  abroad  ;p/tes;monial/photo  of  the  week   –  Florida  Travel  +  Life’s  Photo  of  the  Week  
  • Social  Media  from  Varying  Perspec?ves  2.  Social  media  as  a  provider   –  Common  Objec?ves:     –  Increase  awareness  of  your  organiza?on/programs   –  Increase  study  abroad  applicants   –  Foster  online  rela?onships  with  affiliate  universi?es   –  Foster  online  rela?onships  with  alumni   –  Successful  Campaign  Ideas:   –  Country  specific  media  campaigns,  i.e.  fun  facts,  photos,   videos  about  the  specific  loca?on   –  Fan  gated  promo?ons/contests   –  Alumni  spotlights/features  
  • Country  specific  media  campaigns,  i.e.  fun  facts,  photos,  videos  –  CISabroad  country  videos  and  photos  
  • Fan  gated  promo;ons/contests  –  CIEE  “In  the  World”  Photo  Contest  
  • Alumni  spotlights/features  –  API  Study  Abroad’s  Alumni  outreach  and  groups  
  • Social  Media  from  Varying  Perspec?ves  3.  Social  media  as  an  online  marke?ng  firm   –  Common  Objec?ves:   –  Increase  brand  awareness/website  traffic   –  Engage  with  clients  and  customers   –  Compliment  tradi?onal  marke?ng  efforts   –  Successful  Campaign  Ideas:   –  Blog/ar?cle  series   –  Photo  of  the  week/blog  of  the  week   –  Contests/giveaways/photos  of  staff  on  the  road  
  • Blog/ar;cle  series  –  GoAbroad’s  “Discover  Your  Value”  Blog  Series  
  • Photo  of  the  week/blog  of  the  week  –  GoAbroad  Blog  of  the  Week  –  GoMedia  travel  inspira?on  photos  
  • Contests/giveaways/photos  of  staff  on  the  road  –  GoAbroad  Cover  Photo  Contest  –  GoMedia  Staff  photo  album  
  • Social  Media  from  Varying  Perspec?ves  What  social  media  campaigns  have  you  tried  or   found  successful?  
  • Four  Step  Approach  to  Social  Media   Understand & Strategize   Measure, Create Content Evolve, Repeat & Integrate   Manage & Monitor  
  • Step  1:  Understand  &  Strategize  To-Do Items: Follow Trends and Use Resources☐ Build Editorial Calendars
  • Step  2:  Create  Content  &  Publish  Create Content Be Edgy, Creative, BE BOLD Empowerment, be You!Publish Social Media Channels, Traditional Media, Anywhere it makes sense!
  • Step  3:  Manage  &  Monitor  Management of Social Media A time when micro-management is successful! - Be consistent, use up-to-date posts and content - Optimize scheduling & posting times Tools: Tweriod, HootSuiteMonitoring the ChannelsBecome the “Big Brother” of your brand. - Spam & inappropriate comment removal - Responding to requests & comments - DON’T delete undesirable comments!Tools: HyperAlerts, Google Alerts, FollowerWonk
  • Step  4:  Measure,  Evolve   &  Repeat    Social Media Tape Measure: –  Facebook Insights, Google Analytics, CrowdboosterSocial Evolution Change, Create & Be Original
  • Key  Take-­‐Aways  1.  Be  present  where  your  audience  is  present  (social   media!)  2.  Learn  how  to  effec?vely  use  social  media  from  your   organiza?on’s  perspec?ve  3.  Create  a  social  media  strategy;  follow   predetermined  steps  4.  Understand  and  u?lize  resources…  
  • Understand  &  U?lize  Resources   •  Websites/blogs   –  Mashable.com   –  HubSpot  Blog   –  GoMedia  Blog   •  eBooks   –  Social  Media  Tips  for   Interna?onal  Educa?on   –  Radian6  Social  Media  eBooks   •  Webinars   –  GoMedia  Webinars   –  HubSpot  Webinar  Archive  
  • Contact  GoMedia  for  more  informa?on!   Jonathan Miers – jonathan.miers@goabroad.com Kayla Patterson – kayla.patterson@goabroad.com Twitter: @_GoMedia_ Email: GoMedia@GoAbroad.Com Website: GoMedia.GoAbroad.Com
  • Ques?ons?