Digital Image Watermarking is a technique for inserting information (the watermark) into an image, which can be later extracted or detected for variety of purposes including identification and authentication purposes.
In visible watermarking , the information is visible in the picture or
video. The information is text or a logo which identifies the owner of the media.
In invisible watermarking , information is added as digital data to audio, picture or video, but it cannot be perceived as such (although it may be possible to detect that some amount of information is hidden).
The DWT (Discrete Wavelet Transform) separates an image into a lower resolution approximation image (LL) as well as horizontal (HL), vertical (LH) and diagonal (HH) detail components. The process can then be repeated to computes multiple “scale” wavelet decomposition, as in the 2 scale wavelet transform shown below in figure