6.2 Amanda Krusemark

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6.2 Amanda Krusemark

  1. 1. Making the Case: Effective Advocacy Strategies for Youth Providers National Conference on Ending Homelessness July 15, 2011
  2. 2. Advocacy is… <ul><li>Advocacy is “the active support of an idea or cause; especially the act of arguing for something.” </li></ul>
  3. 3. Importance of Advocacy <ul><li>Advocacy = MORE Resources </li></ul><ul><li>Does advocacy work? </li></ul><ul><li>Yes! </li></ul><ul><li>Can get elected officials to pay attention to your issue </li></ul><ul><li>Can result in increased/new resources </li></ul>
  4. 4. Step 1: Choose a Goal/Outcome <ul><li>New/different resources? More resources? </li></ul><ul><li>Authorizing vs. appropriations bill </li></ul>
  5. 5. Step 2: Identify a Message <ul><li>Know your audience!! </li></ul><ul><ul><li>Party affiliation </li></ul></ul><ul><ul><li>Political philosophy </li></ul></ul><ul><ul><li>Voting background </li></ul></ul><ul><ul><li>Personal history </li></ul></ul><ul><ul><li>Committee assignments </li></ul></ul><ul><li>Strengths of your program/request </li></ul><ul><li>What’s the best way to frame your issue? </li></ul>
  6. 6. Framing Your Message <ul><li>Choose a SINGLE, coherent message </li></ul><ul><li>Should fit into 1-2 sentences </li></ul><ul><li>Frame ALL points around that single message </li></ul>
  7. 7. Example Message <ul><li>“ RHYA programs help homeless and at-risk youth complete high school and connect with college, vocational, and employment programs by giving them the housing and services they need to stabilize and focus on their future.” </li></ul><ul><li>Frame EVERYTHING around that message. </li></ul><ul><li>Need/problem exists </li></ul><ul><li>Solutions/effectiveness of RHYA programs </li></ul>
  8. 8. Messaging in Current Political Environment <ul><li>Policymakers need to prioritize where to spend $ </li></ul><ul><li>Focused on most effective programs (data matters!) </li></ul><ul><ul><li>Program and process details </li></ul></ul><ul><ul><li>Outcomes </li></ul></ul>
  9. 9. Messaging in Current Political Environment <ul><li>New grants demonstrate effectiveness </li></ul><ul><li>Congress prioritizing the most vulnerable </li></ul><ul><li>Value of leveraging local/private dollars </li></ul>

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