6.1 Social Media

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6.1 Social Media

  1. 1. MAXIMIZING SOCIAL MEDIA Na#onal  Conference  on  Ending  Homelessness July  15,  2011Friday, July 15, 2011 1
  2. 2. I AM… Andrew Cohen Forum  One  Communica.ons @AndrewJCohen acohen@forumone.comFriday, July 15, 2011 2
  3. 3. OUR PANEL Kate Akalonu Manager  of  Volunteer and  In-­‐Kind  Services   Catherine An Communica.ons  and Media  Rela.ons  Specialist    Friday, July 15, 2011 3
  4. 4. STORY TIME!Friday, July 15, 2011 4
  5. 5. June 30, 2010 3Friday, July 15, 2011 5
  6. 6. Just   Right Too   LongFriday, July 15, 2011 6
  7. 7. www.twi?er.com/VeryShortStoryFriday, July 15, 2011 7
  8. 8. STEP 1: PUBLISHFriday, July 15, 2011 8
  9. 9. STEP 2: SUMMARIZEFriday, July 15, 2011 9
  10. 10. STEP 3: PICK YOUR CHANNEL what  suits  your  message? where  is  your  audience? where  are  you  most  comfortable?Friday, July 15, 2011 10
  11. 11. MOST POPULAR SOCIAL NETWORK?Friday, July 15, 2011 11
  12. 12. STEP 4: MULTIPLYFriday, July 15, 2011 12
  13. 13. FACEBOOKFriday, July 15, 2011 13
  14. 14. WHAT IS IT GOOD FOR? Sharing  links,  photos,  video Building  audience Events  Photos Simple  collabora#onFriday, July 15, 2011 14
  15. 15. Friday, July 15, 2011 15
  16. 16. www.facebook.com/pages/create.phpFriday, July 15, 2011 16
  17. 17. Friday, July 15, 2011 17
  18. 18. FACEBOOK: GROUPS VS. PAGES “New” Groups Pages Purpose Small  groups Marke:ng Open,  closed  or   Privacy Always  open Secret Vanity  URLs Engagement   MetricsFriday, July 15, 2011 18
  19. 19. Friday, July 15, 2011 19
  20. 20. WHAT IS IT GOOD FOR? Asking  ques#ons Professional  networking Collabora#on Building  credibilityFriday, July 15, 2011 20
  21. 21. Friday, July 15, 2011 21
  22. 22. LINKEDIN GROUPS: OPEN OR MEMBERS-ONLYFriday, July 15, 2011 22
  23. 23. LINKEDIN GROUPS: OPEN VS. CLOSED Member-­‐only   Open  Group Group Discussion  visibility Anyone Members  Only Indexing  by   search  engines Sharing  to  TwiBer   and  Facebook Anyone  on  LinkedIn   Manager  op:on can  contributeFriday, July 15, 2011 23
  24. 24. Friday, July 15, 2011 24
  25. 25. WHAT IS IT GOOD FOR? Link  sharing Field  reports Simple  conversa#ons Finding  out  what  people  are  saying   Reaching  influen#alsFriday, July 15, 2011 25
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  30. 30. Case Study Kate  Akalonu  |  kakalonu@nstreetvillage.org www.nstreetvillage.org    |    @nstreetvillage    |    www.facebook.com/NStreetVillage  Friday, July 15, 2011 30
  31. 31. About  N  Street  Village Who  We  Are OrganizaAonal  Outcomes Who  Am  I?Friday, July 15, 2011 31
  32. 32. Why  Did  We  Join?Friday, July 15, 2011 32
  33. 33. Deciding  what   plaIorms  to  use  &   how  to  best  manage   themFriday, July 15, 2011 33
  34. 34. 540  followers  |  637  tweets|  418  followingFriday, July 15, 2011 34
  35. 35. 542  likes|  510  monthly  ac:ve  users  |  17,306  monthly  post  views  Friday, July 15, 2011 35
  36. 36. Benefits  to  Joining  the  Social  Media   Conversa#on… • The  soL  touch • Taking  N  Street  Village  naAonal…internaAonal • Improves  search  engine  prominence • Many  plaIorms  =  free;  low  cost/free  webinars,   training  sessions,  etc.  Friday, July 15, 2011 36
  37. 37. Where  is  N  Street  Village  Going? • Increased  investment  in   communicaAons • Establish  goals  for  social  media • Expand?Friday, July 15, 2011 37
  38. 38. www.naeh.org    |    @naehomelessness www.facebook.com/naAonalalliancetoendhomelessness  Friday, July 15, 2011 38
  39. 39. SOCIAL MEDIA HISTORY Started  2009 Main  challenges Resistance,  apathy  from  leadership Grassroots  vs.  grasstops Aligning  with  goalsFriday, July 15, 2011 39
  40. 40. GOALS Disseminate  informa#on   Engage  supporters Connect  with  like-­‐minded  organiza#ons   Explain  and  discuss  key  conceptsFriday, July 15, 2011 40
  41. 41. PERFORMANCE We  tweet  a  handful  of  Ames  everyday.   We  facebook  one  or  two  Ames  a  day. We  have  2  staff  members  who   devote  part  of  their  Ame  to  social  media (maybe  a  total  of  3/4  FTE).  Friday, July 15, 2011 41
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  47. 47. QUESTIONS & ANSWERSFriday, July 15, 2011 47
  48. 48. RESOURCES • google.com/real.me:  Real-­‐:me  search  of  status  updates • whaKhetrend.com:  Find  out  what  a  hashtag  means • facebook.com/pages • forumone.com/facebook-­‐resources • www.linkedin.com/groupsDirectory:  LinkedIn  Groups  Directory • HootSuite.comFriday, July 15, 2011 48
  49. 49. THANK YOU! Kate Akalonu @nstreetvillage kakalonu@nstreetvillage.org Catherine An @naehomelessness can@naeh.org Andrew Cohen @AndrewJCohen acohen@forumone.comFriday, July 15, 2011 49

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