6.1 Social Media

MAXIMIZING SOCIAL MEDIA Na#onal Conference on Ending Homelessness July 15, 2011Friday, July 15, 2011 1

I AM… Andrew Cohen Forum One Communica.ons @AndrewJCohen acohen@forumone.comFriday, July 15, 2011 2

OUR PANEL Kate Akalonu Manager of Volunteer and In-‐Kind Services Catherine An Communica.ons and Media Rela.ons Specialist Friday, July 15, 2011 3

STORY TIME!Friday, July 15, 2011 4

June 30, 2010 3Friday, July 15, 2011 5

Just Right Too LongFriday, July 15, 2011 6

www.twi?er.com/VeryShortStoryFriday, July 15, 2011 7

STEP 1: PUBLISHFriday, July 15, 2011 8

STEP 2: SUMMARIZEFriday, July 15, 2011 9

STEP 3: PICK YOUR CHANNEL what suits your message? where is your audience? where are you most comfortable?Friday, July 15, 2011 10

MOST POPULAR SOCIAL NETWORK?Friday, July 15, 2011 11

STEP 4: MULTIPLYFriday, July 15, 2011 12

FACEBOOKFriday, July 15, 2011 13

WHAT IS IT GOOD FOR? Sharing links, photos, video Building audience Events Photos Simple collabora#onFriday, July 15, 2011 14

Friday, July 15, 2011 15

www.facebook.com/pages/create.phpFriday, July 15, 2011 16

FACEBOOK: GROUPS VS. PAGES “New” Groups Pages Purpose Small groups Marke:ng Open, closed or Privacy Always open Secret Vanity URLs Engagement MetricsFriday, July 15, 2011 18

WHAT IS IT GOOD FOR? Asking ques#ons Professional networking Collabora#on Building credibilityFriday, July 15, 2011 20

LINKEDIN GROUPS: OPEN OR MEMBERS-ONLYFriday, July 15, 2011 22

LINKEDIN GROUPS: OPEN VS. CLOSED Member-‐only Open Group Group Discussion visibility Anyone Members Only Indexing by search engines Sharing to TwiBer and Facebook Anyone on LinkedIn Manager op:on can contributeFriday, July 15, 2011 23

WHAT IS IT GOOD FOR? Link sharing Field reports Simple conversa#ons Finding out what people are saying Reaching inﬂuen#alsFriday, July 15, 2011 25

Case Study Kate Akalonu | kakalonu@nstreetvillage.org www.nstreetvillage.org | @nstreetvillage | www.facebook.com/NStreetVillage Friday, July 15, 2011 30

About N Street Village Who We Are OrganizaAonal Outcomes Who Am I?Friday, July 15, 2011 31

Why Did We Join?Friday, July 15, 2011 32

Deciding what plaIorms to use & how to best manage themFriday, July 15, 2011 33

540 followers | 637 tweets| 418 followingFriday, July 15, 2011 34

542 likes| 510 monthly ac:ve users | 17,306 monthly post views Friday, July 15, 2011 35

Beneﬁts to Joining the Social Media Conversa#on… • The soL touch • Taking N Street Village naAonal…internaAonal • Improves search engine prominence • Many plaIorms = free; low cost/free webinars, training sessions, etc. Friday, July 15, 2011 36

Where is N Street Village Going? • Increased investment in communicaAons • Establish goals for social media • Expand?Friday, July 15, 2011 37

www.naeh.org | @naehomelessness www.facebook.com/naAonalalliancetoendhomelessness Friday, July 15, 2011 38

SOCIAL MEDIA HISTORY Started 2009 Main challenges Resistance, apathy from leadership Grassroots vs. grasstops Aligning with goalsFriday, July 15, 2011 39

GOALS Disseminate informa#on Engage supporters Connect with like-‐minded organiza#ons Explain and discuss key conceptsFriday, July 15, 2011 40

PERFORMANCE We tweet a handful of Ames everyday. We facebook one or two Ames a day. We have 2 staﬀ members who devote part of their Ame to social media (maybe a total of 3/4 FTE). Friday, July 15, 2011 41

QUESTIONS & ANSWERSFriday, July 15, 2011 47

RESOURCES • google.com/real.me: Real-‐:me search of status updates • whaKhetrend.com: Find out what a hashtag means • facebook.com/pages • forumone.com/facebook-‐resources • www.linkedin.com/groupsDirectory: LinkedIn Groups Directory • HootSuite.comFriday, July 15, 2011 48

THANK YOU! Kate Akalonu @nstreetvillage kakalonu@nstreetvillage.org Catherine An @naehomelessness can@naeh.org Andrew Cohen @AndrewJCohen acohen@forumone.comFriday, July 15, 2011 49

6.1 Social Media

by National Alliance to End Homelessness

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