4.2 Amy Clark
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The document discusses strategies for effective media relations from a press officer's perspective. It outlines how to develop a media strategy aligned with organizational goals, build a media contact list through research, craft pitches that connect to recent news or local issues, provide supporting materials and spokespeople for interviews, track press coverage, and maximize the impact of published articles. The document also provides contact information for the communications director at the National Low Income Housing Coalition.
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4.2 Amy Clark
- 1. Navigating Media Relations: The Press Officer’s Perspective Amy Clark July 14, 2011 www.nlihc.org
- 2. Getting Started: What’s My Strategy? Achieving the mission, meeting goals and objectives Choosing the best method Creating a broader effort National Low Income Housing Coalition
- 3. How NLIHC Built a Media List from Scratch Ongoing list building Online research Segment and target National Low Income Housing Coalition
- 4. Pitching Coach Fresh data helps Connect to a previous story Connect to issues relevant in the reporter’s community National Low Income Housing Coalition
- 5. Handing Off and Following Up Providing good “customer service” Prepping our spokespeople Tracking press hits Getting the most mileage possible out of our clips National Low Income Housing Coalition
- 6. Contact Me Amy Clark Communications Director amy@nlihc.org 202.662.1530 x227 National Low Income Housing Coalition
Editor's Notes
- Who I am Who we areMy role today
- the questions you ask yourself before starting any kind of media outreachhow you decide when to engage reportersOOR in MS: bad housing problems, public education, don’t have state partner there so have to work harder, uneven track record on getting coverage there
- how you find reporters interested in the issuehow you contact reporters interested in the issueOOR: contacted every reporter who called re: OOR past 2 years & let them know the report was coming out. Got response to PR from MS reporter & was happy to see MS, looked at his great stories, wanted him to write a story no matter what
- your first line of contact, what you say, how you introduce yourself, how you hook themOOR: MS floods, his previous stories, we knew folks there he could talk to
- what happens when you hook someone (what do you share on background, what do you leave for the spokesperson and why, how do you go about setting up the call/interview?)