Uploaded on


More in: Business , Real Estate
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide
  • Who I am Who we areMy role today
  • the questions you ask yourself before starting any kind of media outreachhow you decide when to engage reportersOOR in MS: bad housing problems, public education, don’t have state partner there so have to work harder, uneven track record on getting coverage there
  • how you find reporters interested in the issuehow you contact reporters interested in the issueOOR: contacted every reporter who called re: OOR past 2 years & let them know the report was coming out. Got response to PR from MS reporter & was happy to see MS, looked at his great stories, wanted him to write a story no matter what
  • your first line of contact, what you say, how you introduce yourself, how you hook themOOR: MS floods, his previous stories, we knew folks there he could talk to
  • what happens when you hook someone (what do you share on background, what do you leave for the spokesperson and why, how do you go about setting up the call/interview?)


  • 1. Navigating Media Relations: The Press Officer’s Perspective
    Amy Clark
    July 14, 2011
  • 2. Getting Started: What’s My Strategy?
    Achieving the mission, meeting goals and objectives
    Choosing the best method
    Creating a broader effort
    National Low Income Housing Coalition
  • 3. How NLIHC Built a Media List from Scratch
    Ongoing list building
    Online research
    Segment and target
    National Low Income Housing Coalition
  • 4. Pitching Coach
    Fresh data helps
    Connect to a previous story
    Connect to issues relevant in the reporter’s community
    National Low Income Housing Coalition
  • 5. Handing Off and Following Up
    Providing good “customer service”
    Prepping our spokespeople
    Tracking press hits
    Getting the most mileage possible out of our clips
    National Low Income Housing Coalition
  • 6. Contact Me
    Amy Clark
    Communications Director
    202.662.1530 x227
    National Low Income Housing Coalition