2.2 Cynthia Adcock: Types of Communications Plans

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2.2 Cynthia Adcock: Types of Communications Plans

  1. 1. Types of Communications Plans<br />Don’t over think it!<br />
  2. 2. Conferences<br />Social Media<br />General Awareness<br />(Md. Campaign on foreclosure prevention)<br />Campaigns<br />Advertising<br />Grassroots<br />Political<br />Product Roll-Out <br />Marketing Plans<br />
  3. 3. Not a lot<br />Still need to identify<br /><ul><li>Message
  4. 4. Medium
  5. 5. Audience
  6. 6. Still need to measure results</li></ul>What’s the difference<br />
  7. 7. Background<br />Who has attended in the past<br />(don’t reinvent the wheel)<br />Evaluations – learn from them.<br />Sponsors – need another plan for this.<br />Broad strategies<br />Attendance?<br />Logo & brand<br />Pre Conference <br />Save the date – postcard or electronic<br />Collateral schedule (www.epaperflip.com)<br />Website promotion<br />Prospectus<br />Conferences<br />
  8. 8. Special Offers<br />Timeline<br />Speakers – make them work for you<br />Advertising (swaps?)<br />More on Conferences…<br />
  9. 9. Mediums<br />Facebook<br />Twitter (hashtags)<br />You Tube<br />Video (can you make your own?)<br />Is it Worth the Time and Effort?<br />Social Media<br />
  10. 10. Your results will equal your effort.<br />Use plain language<br />Spend as much time on your execution plan as you do your communications strategy. <br />Go for It!<br />

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