2.2 Cynthia Adcock: Types of Communications PlansPresentation Transcript
Types of Communications Plans Don’t over think it!
Conferences Social Media General Awareness (Md. Campaign on foreclosure prevention) Campaigns Advertising Grassroots Political Product Roll-Out Marketing Plans
Not a lot Still need to identify
Still need to measure results
What’s the difference
Background Who has attended in the past (don’t reinvent the wheel) Evaluations – learn from them. Sponsors – need another plan for this. Broad strategies Attendance? Logo & brand Pre Conference Save the date – postcard or electronic Collateral schedule (www.epaperflip.com) Website promotion Prospectus Conferences
Special Offers Timeline Speakers – make them work for you Advertising (swaps?) More on Conferences…
Mediums Facebook Twitter (hashtags) You Tube Video (can you make your own?) Is it Worth the Time and Effort? Social Media
Your results will equal your effort. Use plain language Spend as much time on your execution plan as you do your communications strategy. Go for It!