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2.2 Cynthia Adcock: Types of Communications Plans
 

2.2 Cynthia Adcock: Types of Communications Plans

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    2.2 Cynthia Adcock: Types of Communications Plans 2.2 Cynthia Adcock: Types of Communications Plans Presentation Transcript

    • Types of Communications Plans
      Don’t over think it!
    • Conferences
      Social Media
      General Awareness
      (Md. Campaign on foreclosure prevention)
      Campaigns
      Advertising
      Grassroots
      Political
      Product Roll-Out
      Marketing Plans
    • Not a lot
      Still need to identify
      • Message
      • Medium
      • Audience
      • Still need to measure results
      What’s the difference
    • Background
      Who has attended in the past
      (don’t reinvent the wheel)
      Evaluations – learn from them.
      Sponsors – need another plan for this.
      Broad strategies
      Attendance?
      Logo & brand
      Pre Conference
      Save the date – postcard or electronic
      Collateral schedule (www.epaperflip.com)
      Website promotion
      Prospectus
      Conferences
    • Special Offers
      Timeline
      Speakers – make them work for you
      Advertising (swaps?)
      More on Conferences…
    • Mediums
      Facebook
      Twitter (hashtags)
      You Tube
      Video (can you make your own?)
      Is it Worth the Time and Effort?
      Social Media
    • Your results will equal your effort.
      Use plain language
      Spend as much time on your execution plan as you do your communications strategy.
      Go for It!