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1.7 Getting Involved: Effective Messaging for Advocacy

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1.7 Getting Involved: Effective Messaging for Advocacy …

1.7 Getting Involved: Effective Messaging for Advocacy

Speaker: Heather Dearing

It is critical that policymakers understand the importance of providing adequate resources for homeless assistance. However, it can be difficult to find a message that resonates with this key audience. This workshop will review the basics of getting involved in advocacy and developing a message. Presenters will also explore effective strategies for communicating with policymakers in the current fiscal climate.

Published in: Health & Medicine, Education
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  • 1. Put a number and a face on it! Homeless youth in California – who are they and how many are there? Include service recipients in advocacy Site visits versus office visits Focus on outcomes Give them what they want
  • 2. Homeless YouthEducational Displayin California StateCapitol outsideGovernor’s Office
  • 3. California Runaway & Homeless Youth Month November 2011
  • 4. Of course it’s evidence-based! Increased pressure to prove you are using taxpayer dollars effectively EBP: the integration of the best available research with clinical expertise in the context of client characteristics, culture and preferences Advantages of evidence-based practice and being outcome driven Working toward realistic outcomes Data is good, but don’t be too technical
  • 5. Other messages andthoughts… Leveraging public, private, local, state and federal dollars Not getting a “fair share” of federal dollars Demonstrate your innovation Get everyone saying the same thing Attach your message to a bigger message Do one big thing, once a year, if possible Be passionate!

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