1.7 Getting Involved: Effective Messaging for Advocacy
Upcoming SlideShare
Loading in...5
×
 

1.7 Getting Involved: Effective Messaging for Advocacy

on

  • 652 views

1.7 Getting Involved: Effective Messaging for Advocacy...

1.7 Getting Involved: Effective Messaging for Advocacy

Speaker: Amanda Benton

It is critical that policymakers understand the importance of providing adequate resources for homeless assistance. However, it can be difficult to find a message that resonates with this key audience. This workshop will review the basics of getting involved in advocacy and developing a message. Presenters will also explore effective strategies for communicating with policymakers in the current fiscal climate.

Statistics

Views

Total Views
652
Views on SlideShare
561
Embed Views
91

Actions

Likes
0
Downloads
5
Comments
0

1 Embed 91

http://www.endhomelessness.org 91

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

1.7 Getting Involved: Effective Messaging for Advocacy 1.7 Getting Involved: Effective Messaging for Advocacy Presentation Transcript

  • Getting Involved: Effective Messaging for AdvocacyNational Conference on Ending Family and Youth Homelessness February 9, 2012
  • Advocacy is… Advocacy is “the active support of an idea or cause; especially the act of arguing for something.”
  • Importance of Advocacy • Advocacy = MORE resources to achieve your mission • Especially important with budget cuts • January 2013 Sequestration – 9.1 % across- the-board cut
  • Strategies Everyday Communication • Go straight to the source! • Contact appropriate staff members • Never send “snail mail” to Capitol Hill Meetings • DC or district • May only last 10-15 minutes • Keep it simple!
  • Strategies – Media and Site Visits Media • Send news stories to policymaker staff • Be pro-active! Site Visits • See first-hand how a program works • Tie what they’re seeing to policy priority
  • Identifying a Message • Know your audience!! – Party affiliation – Voting background – Personal history – Committee assignments • Program strengths – Think outside the box!
  • Messaging in Current Environment Policymakers need to prioritize programs. Show me the numbers! These programs work. • Program characteristics • Outcomes • History of success
  • Messaging in Current Environment • Don’t balance the budget on the back of the most vulnerable • Bipartisan history of support for homeless assistance
  • More Information Amanda Krusemark Benton Director of Policy Outreach National Alliance to End Homelessness abenton@naeh.org