Board Mobilization for Advocacy<br />National Alliance to End Homelessness Conference,<br />July 13, 2010<br />
Goals of the Project	<br />Expand significantly the number of powerful advocates involved in ending homelessness<br />Leve...
Types of advocates<br />Types of Advocates	<br />Lobbyists & Paid Practitioners<br />Campaign Contributors<br />Member-dri...
Doing the Math:<br />
You’re the Policy Maker:<br />Policy Director<br />Is He Credible?<br />Paid Professional<br />Constituent<br />Expert on ...
You’re the Policy Maker:<br />Is He Credible?<br />Board Member<br />Volunteer<br />Informed on the Issues<br />Constituen...
Who Will Be more likely to influence you?<br />????????????????<br />
Board Member Perspective<br /> #1 Role = financial health of agency<br />Preservation and development of $$ needed to achi...
BARRIERS<br />Legal fears<br />Other Priorities & Limited Time<br />Executive Directors<br />Partisanship<br />Peers<br />...
Introducing Advocacy to Your Board<br />“Do the Math” – look at your operating budget & resources your clients need to suc...
BMfA CURRICULUM<br />
Legislator’s Perspective<br />Self-interested Advocacy is most common<br />Board members are knowledgeable, passionate, cr...
ED’s Role in Advocacy<br />Advocacy lead for agency (usually)<br />Supports advocacy activities of Board Members<br />Link...
How to Mobilize Board Members?<br />Traditional Organizing:<br />One-on-one<br />Editorial Boards<br />Fact Sheets<br />Di...
How to Mobilize Board Members?<br />Cloud Organizing:<br />Online Headquarters<br />Database driven<br />Accessible, Immed...
How to Mobilize Board Members?<br />Cloud Organizing:<br />Online Headquarters<br />Database driven<br />Accessible, Immed...
Federal Advocacy<br />Local Offices, district meetings<br />Email<br />Capitol Meetings<br />Start with Staff<br />
Project Resources	<br />13 minute “motivational” video:<br />    http://www.501videos.com/clnt/cg/cg3-7bF1.html<br /> Sena...
More Resources	<br />“Nonprofit Board Member’s Guide to Lobbying and Advocacy”, Marcia Avner (MN Council of Nonprofits)<br...
Comments or Questions?<br />Walter Zisette<br />     (206) 461-4500, ext. 111<br />walterz@commongroundwa.org<br />
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1.1 Getting Results: Advancing Your Advocacy Agenda (Zisette)

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Getting the resources that are needed to end homelessness will require advocacy that can effectively elevate homelessness to a key policy priority. This workshop, for state captains and outcome-oriented advocates, will provide attendees with the skills to impact policy by:
- establishing long-term relationships with policymakers;
- leading productive meetings with policymakers;
- developing powerful messages for a range of key stakeholders.

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  • HOW DO WE “PLAY” IN THE PUBLIC ARENA? WHAT’S EFFECTIVE IN THE PUBLIC ARENA? Principal Assumption of this project that community-based advocacy is most effective and appropriate for persuading public officials of the need to prioritize ending homelessness in their budget and policy decisions.
  • GIVE SOME EXAMPLES OF POLICY/RESOURCE DISCUSSIONS WHERE AVOCACY FROM A BOARD MEMBER WOULD BE MORE INFLUENTIUAL THAN WOULD BE INPUT FROM A PAID LOBBYIST OR STAFF PERSON
  • GIVE SOME EXAMPLES OF POLICY/RESOURCE DISCUSSIONS WHERE AVOCACY FROM A BOARD MEMBER WOULD BE MORE INFLUENTIUAL THAN WOULD BE INPUT FROM A PAID LOBBYIST OR STAFF PERSON
  • GIVE SOME EXAMPLES OF POLICY/RESOURCE DISCUSSIONS WHERE AVOCACY FROM A BOARD MEMBER WOULD BE MORE INFLUENTIUAL THAN WOULD BE INPUT FROM A PAID LOBBYIST OR STAFF PERSON
  • GIVE SOME EXAMPLES OF POLICY/RESOURCE DISCUSSIONS WHERE AVOCACY FROM A BOARD MEMBER WOULD BE MORE INFLUENTIUAL THAN WOULD BE INPUT FROM A PAID LOBBYIST OR STAFF PERSON
  • GIVE SOME EXAMPLES OF POLICY/RESOURCE DISCUSSIONS WHERE AVOCACY FROM A BOARD MEMBER WOULD BE MORE INFLUENTIUAL THAN WOULD BE INPUT FROM A PAID LOBBYIST OR STAFF PERSON
  • GIVE SOME EXAMPLES OF POLICY/RESOURCE DISCUSSIONS WHERE AVOCACY FROM A BOARD MEMBER WOULD BE MORE INFLUENTIUAL THAN WOULD BE INPUT FROM A PAID LOBBYIST OR STAFF PERSON
  • GIVE SOME EXAMPLES OF POLICY/RESOURCE DISCUSSIONS WHERE AVOCACY FROM A BOARD MEMBER WOULD BE MORE INFLUENTIUAL THAN WOULD BE INPUT FROM A PAID LOBBYIST OR STAFF PERSON
  • GIVE SOME EXAMPLES OF POLICY/RESOURCE DISCUSSIONS WHERE AVOCACY FROM A BOARD MEMBER WOULD BE MORE INFLUENTIUAL THAN WOULD BE INPUT FROM A PAID LOBBYIST OR STAFF PERSON
  • 1.1 Getting Results: Advancing Your Advocacy Agenda (Zisette)

    1. 1. Board Mobilization for Advocacy<br />National Alliance to End Homelessness Conference,<br />July 13, 2010<br />
    2. 2.
    3. 3. Goals of the Project <br />Expand significantly the number of powerful advocates involved in ending homelessness<br />Leverage the Unique & Powerful position of board members/community leaders<br />Support housing and homeless agencies’ mission and financial health<br />Motivate, build skills, build infrastructure, sustainability<br />
    4. 4. Types of advocates<br />Types of Advocates <br />Lobbyists & Paid Practitioners<br />Campaign Contributors<br />Member-driven coalitions<br />Unpaid Individuals, including board members of 501(c)(3) nonprofits<br />
    5. 5. Doing the Math:<br />
    6. 6. You’re the Policy Maker:<br />Policy Director<br />Is He Credible?<br />Paid Professional<br />Constituent<br />Expert on the Issues<br />Respected<br />You see him in the hallway a lot.<br />
    7. 7. You’re the Policy Maker:<br />Is He Credible?<br />Board Member<br />Volunteer<br />Informed on the Issues<br />Constituent<br />Community Leader<br />Owns a coffee shop<br />He helps out at your town hall meetings.<br />
    8. 8. Who Will Be more likely to influence you?<br />????????????????<br />
    9. 9. Board Member Perspective<br /> #1 Role = financial health of agency<br />Preservation and development of $$ needed to achieve mission<br />Typical focus is private fund raising<br />For many nonprofits, public funds are largest portion of revenues<br />Fears - advocating for public resources is new.<br />
    10. 10. BARRIERS<br />Legal fears<br />Other Priorities & Limited Time<br />Executive Directors<br />Partisanship<br />Peers<br />Inadequate Support and Information<br />Looking Dumb<br />
    11. 11. Introducing Advocacy to Your Board<br />“Do the Math” – look at your operating budget & resources your clients need to succeed;<br />Cell Phone Advocacy – build confidence, use peers – give them the tools;<br />ED pep talk on advocacy;<br />Connect to the Mission.<br />Make Initial org commitment to Advocacy<br />Give one hour per week.<br />
    12. 12. BMfA CURRICULUM<br />
    13. 13. Legislator’s Perspective<br />Self-interested Advocacy is most common<br />Board members are knowledgeable, passionate, credible, community-based<br />Executive Directors & staff are alsoa critical component for effective advocacy – for their technical knowledge & experience.<br />
    14. 14. ED’s Role in Advocacy<br />Advocacy lead for agency (usually)<br />Supports advocacy activities of Board Members<br />Link to Advocacy Coalitions<br />Provides data and insight on budget and policy issues <br />And does a lot of other stuff<br />
    15. 15. How to Mobilize Board Members?<br />Traditional Organizing:<br />One-on-one<br />Editorial Boards<br />Fact Sheets<br />Direct Mail<br />Champion/Hero Programs<br />
    16. 16. How to Mobilize Board Members?<br />Cloud Organizing:<br />Online Headquarters<br />Database driven<br />Accessible, Immediate<br />Email, Blogs, Facebook, Twitter<br />Inexpensive (per supporter)<br />Ease of Attraction or Repulsion<br />
    17. 17. How to Mobilize Board Members?<br />Cloud Organizing:<br />Online Headquarters<br />Database driven<br />Accessible, Immediate<br />Email, Blogs, Facebook, Twitter<br />Inexpensive (per supporter)<br />Ease of Attraction or Repulsion<br />
    18. 18. Federal Advocacy<br />Local Offices, district meetings<br />Email<br />Capitol Meetings<br />Start with Staff<br />
    19. 19. Project Resources <br />13 minute “motivational” video:<br />  http://www.501videos.com/clnt/cg/cg3-7bF1.html<br /> Senator Patty Murray video (4 minutes):<br />    http://www.youtube.com/watch?v=sMZwTC3pKxc<br />Other resources and tools on board advocacy can be found at the project website: www.boardadvocacy.org<br />
    20. 20. More Resources <br />“Nonprofit Board Member’s Guide to Lobbying and Advocacy”, Marcia Avner (MN Council of Nonprofits)<br />NAEH: http://www.endhomelessness.org/<br />NLIHC:<br />http://www.nlihc.org/template/index.cfm<br />Alliance for Justice: http://www.afj.org/<br />Center for Lobbying in the Public Interest:<br /> http://www.clpi.org/<br />Enterprise Community Partners:<br /> http://www.enterprisecommunity.org/public_policy/advocacy/default.asp<br />
    21. 21. Comments or Questions?<br />Walter Zisette<br /> (206) 461-4500, ext. 111<br />walterz@commongroundwa.org<br />

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