Your SlideShare is downloading. ×
1.1 Getting Results: Advancing Your Advocacy Agenda (Zisette)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

1.1 Getting Results: Advancing Your Advocacy Agenda (Zisette)

608

Published on

Getting the resources that are needed to end homelessness will require advocacy that can effectively elevate homelessness to a key policy priority. This workshop, for state captains and …

Getting the resources that are needed to end homelessness will require advocacy that can effectively elevate homelessness to a key policy priority. This workshop, for state captains and outcome-oriented advocates, will provide attendees with the skills to impact policy by:
- establishing long-term relationships with policymakers;
- leading productive meetings with policymakers;
- developing powerful messages for a range of key stakeholders.

Published in: News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
608
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • HOW DO WE “PLAY” IN THE PUBLIC ARENA? WHAT’S EFFECTIVE IN THE PUBLIC ARENA? Principal Assumption of this project that community-based advocacy is most effective and appropriate for persuading public officials of the need to prioritize ending homelessness in their budget and policy decisions.
  • GIVE SOME EXAMPLES OF POLICY/RESOURCE DISCUSSIONS WHERE AVOCACY FROM A BOARD MEMBER WOULD BE MORE INFLUENTIUAL THAN WOULD BE INPUT FROM A PAID LOBBYIST OR STAFF PERSON
  • GIVE SOME EXAMPLES OF POLICY/RESOURCE DISCUSSIONS WHERE AVOCACY FROM A BOARD MEMBER WOULD BE MORE INFLUENTIUAL THAN WOULD BE INPUT FROM A PAID LOBBYIST OR STAFF PERSON
  • GIVE SOME EXAMPLES OF POLICY/RESOURCE DISCUSSIONS WHERE AVOCACY FROM A BOARD MEMBER WOULD BE MORE INFLUENTIUAL THAN WOULD BE INPUT FROM A PAID LOBBYIST OR STAFF PERSON
  • GIVE SOME EXAMPLES OF POLICY/RESOURCE DISCUSSIONS WHERE AVOCACY FROM A BOARD MEMBER WOULD BE MORE INFLUENTIUAL THAN WOULD BE INPUT FROM A PAID LOBBYIST OR STAFF PERSON
  • GIVE SOME EXAMPLES OF POLICY/RESOURCE DISCUSSIONS WHERE AVOCACY FROM A BOARD MEMBER WOULD BE MORE INFLUENTIUAL THAN WOULD BE INPUT FROM A PAID LOBBYIST OR STAFF PERSON
  • GIVE SOME EXAMPLES OF POLICY/RESOURCE DISCUSSIONS WHERE AVOCACY FROM A BOARD MEMBER WOULD BE MORE INFLUENTIUAL THAN WOULD BE INPUT FROM A PAID LOBBYIST OR STAFF PERSON
  • GIVE SOME EXAMPLES OF POLICY/RESOURCE DISCUSSIONS WHERE AVOCACY FROM A BOARD MEMBER WOULD BE MORE INFLUENTIUAL THAN WOULD BE INPUT FROM A PAID LOBBYIST OR STAFF PERSON
  • GIVE SOME EXAMPLES OF POLICY/RESOURCE DISCUSSIONS WHERE AVOCACY FROM A BOARD MEMBER WOULD BE MORE INFLUENTIUAL THAN WOULD BE INPUT FROM A PAID LOBBYIST OR STAFF PERSON
  • Transcript

    • 1. Board Mobilization for Advocacy
      National Alliance to End Homelessness Conference,
      July 13, 2010
    • 2.
    • 3. Goals of the Project
      Expand significantly the number of powerful advocates involved in ending homelessness
      Leverage the Unique & Powerful position of board members/community leaders
      Support housing and homeless agencies’ mission and financial health
      Motivate, build skills, build infrastructure, sustainability
    • 4. Types of advocates
      Types of Advocates
      Lobbyists & Paid Practitioners
      Campaign Contributors
      Member-driven coalitions
      Unpaid Individuals, including board members of 501(c)(3) nonprofits
    • 5. Doing the Math:
    • 6. You’re the Policy Maker:
      Policy Director
      Is He Credible?
      Paid Professional
      Constituent
      Expert on the Issues
      Respected
      You see him in the hallway a lot.
    • 7. You’re the Policy Maker:
      Is He Credible?
      Board Member
      Volunteer
      Informed on the Issues
      Constituent
      Community Leader
      Owns a coffee shop
      He helps out at your town hall meetings.
    • 8. Who Will Be more likely to influence you?
      ????????????????
    • 9. Board Member Perspective
      #1 Role = financial health of agency
      Preservation and development of $$ needed to achieve mission
      Typical focus is private fund raising
      For many nonprofits, public funds are largest portion of revenues
      Fears - advocating for public resources is new.
    • 10. BARRIERS
      Legal fears
      Other Priorities & Limited Time
      Executive Directors
      Partisanship
      Peers
      Inadequate Support and Information
      Looking Dumb
    • 11. Introducing Advocacy to Your Board
      “Do the Math” – look at your operating budget & resources your clients need to succeed;
      Cell Phone Advocacy – build confidence, use peers – give them the tools;
      ED pep talk on advocacy;
      Connect to the Mission.
      Make Initial org commitment to Advocacy
      Give one hour per week.
    • 12. BMfA CURRICULUM
    • 13. Legislator’s Perspective
      Self-interested Advocacy is most common
      Board members are knowledgeable, passionate, credible, community-based
      Executive Directors & staff are alsoa critical component for effective advocacy – for their technical knowledge & experience.
    • 14. ED’s Role in Advocacy
      Advocacy lead for agency (usually)
      Supports advocacy activities of Board Members
      Link to Advocacy Coalitions
      Provides data and insight on budget and policy issues
      And does a lot of other stuff
    • 15. How to Mobilize Board Members?
      Traditional Organizing:
      One-on-one
      Editorial Boards
      Fact Sheets
      Direct Mail
      Champion/Hero Programs
    • 16. How to Mobilize Board Members?
      Cloud Organizing:
      Online Headquarters
      Database driven
      Accessible, Immediate
      Email, Blogs, Facebook, Twitter
      Inexpensive (per supporter)
      Ease of Attraction or Repulsion
    • 17. How to Mobilize Board Members?
      Cloud Organizing:
      Online Headquarters
      Database driven
      Accessible, Immediate
      Email, Blogs, Facebook, Twitter
      Inexpensive (per supporter)
      Ease of Attraction or Repulsion
    • 18. Federal Advocacy
      Local Offices, district meetings
      Email
      Capitol Meetings
      Start with Staff
    • 19. Project Resources
      13 minute “motivational” video:
        http://www.501videos.com/clnt/cg/cg3-7bF1.html
       Senator Patty Murray video (4 minutes):
          http://www.youtube.com/watch?v=sMZwTC3pKxc
      Other resources and tools on board advocacy can be found at the project website: www.boardadvocacy.org
    • 20. More Resources
      “Nonprofit Board Member’s Guide to Lobbying and Advocacy”, Marcia Avner (MN Council of Nonprofits)
      NAEH: http://www.endhomelessness.org/
      NLIHC:
      http://www.nlihc.org/template/index.cfm
      Alliance for Justice: http://www.afj.org/
      Center for Lobbying in the Public Interest:
      http://www.clpi.org/
      Enterprise Community Partners:
      http://www.enterprisecommunity.org/public_policy/advocacy/default.asp
    • 21. Comments or Questions?
      Walter Zisette
      (206) 461-4500, ext. 111
      walterz@commongroundwa.org

    ×