Your SlideShare is downloading. ×
Tech talk  android apps echo system
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Tech talk android apps echo system

117
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
117
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Android AppsEcho System Yoah Bar-David Scoompa
  • 2. About meScoompa● Mobile, mostly Android● 1.5 years● 30+ of our own apps● 10+ Million downloads● Many apps done for othersWhy Mobile ?
  • 3. Developing an app● Idea● Competitive landscape● Design● Coding● Distribution● Monetization● Support: users, devices● Iterations
  • 4. Ideal App● Long session time● Used often● Keep installed● Users love it, high rating● Users share it● SearchableLow barrier to entryNo protection of ideas
  • 5. Coding/Design challenges● Many devices: screen, OS, capabilities● Intuitive UI - no one wants a manual● Limited memory, esp Bitmaps● Battery● Be fast● Animations & enchantment● App can be killed at any point● Notification bar space
  • 6. Revenues● Paid apps● In app purchase● Subscription● Ads - admob, applovin● Ads - appbrain● Ads - airpush● Ads - Millenial Media● Startapp
  • 7. Free vs PaidSource: http://www.appbrain.com/stats/free-and-paid-android-applications
  • 8. In App PurchasePriceRatio of users / buyersCommon price 1-2 USD. Some more than 100.Ration varies, reasonable 1:200
  • 9. AdmobExpected revenuesare 1-2 centsper installMaximize:Longer sessionsCome back to appLocation
  • 10. Appbrain (AppTornado)Expect0.5 centsper install(of your app)
  • 11. StartApp1C returning1C non US5C USAverage: 1.2C
  • 12. Bottom LineReasonable expectations are around 1-2C peruser
  • 13. Sell globallyTranslate textsApp nameBanner
  • 14. DistributionSearchIconDescriptionRating and reviewsFirst month boostMarket collectionsUser lifetimeBlogsAd campaigns
  • 15. Rating1 out of 300-1000 users will rate youAsk the good users to rateMake it easySome apps offer rewardsFeedback
  • 16. MonitorExceptionsUsage. Flurry / Google AnalyticsAppAnnieSearch positionsCompetitionBy countryMonitor for actions, iterate and measure
  • 17. MarketsGoogle PlayAmazonGetJarSamsungChina
  • 18. Being leanDIYFiverrodesk / eLanceICanLocalize - TranslationsdropboxCross promote appsMVP
  • 19. Contactyoah@scoompa.comI may be able to help with:● Idea validation● Development related questions/issues● Market and monetization● Monitor
  • 20. THE END