prilPROVOCATION 8Google FirestartersNadyaPowell, CIO@NadsBads
PROVOCATION 8CIOS ARE GENERALLY ONLY 50% GOOD
PROVOCATION 8CIOS ARE GENERALLY 50% BAD
KNOW THE USER.KNOW THE MAGIC.CONNECT THE TWO.Creative Lab, Google
KNOW THE USER.CHANGINGBEHAVIOUR&EXPECTATIONSBUSINESSOBJECTIVES& CHALLENGESTYPICALLY A PLANNER?
KNOW THE MAGIC.CREATIVITY TECHNOLOGY INVENTIONTYPICALLY A CREATIVE OR TECHNOLOGIST?
DOES A CIO NEED TO BE TWO PEOPLETO BE 100% GOOD?
LETS GO BACK TO „CONNECT THE TWO‟
“ANYTHING THATWON‟T SELL, IDON‟T WANT TOINVENT...IT‟S SALEIS PROOF OFUTILITY, ANDUTILITY ISSUCCESS”
CONNECT THE TWOMUST BEGOODPEOPLEMUST WANT IT
TO BE 100% SUCCESFUL A CIO MUSTKNOWTHE USERKNOWTHE MAGIC+ +CONNECT THETWO
TO BE 100% SUCCESFUL A CIO MUSTCOLLABORATE
INNOVATION SOCIALA COLLABORATION OF INNOVATION DIRECTORS@InnovationSoc
INNOVATION SOCIALA COLLABORATION OF INNOVATION DIRECTORSDEFINE THEROLEINNOVATECOMMSINNOVATEBUSINESSES@InnovationSoc
INNOVATION STORIESOur inaugural event on:1. How businesses have challenged marketing2. How marketing must challenge busine...
FUNDAMENTALLY WE MUST NEVERGET THE FORECAST WRONGhttp://www.youtube.com/watch?v=uqs1YXfdtGE
Google Firestarters : On Innovation
Upcoming SlideShare
Loading in …5
×

Google Firestarters : On Innovation

3,881 views

Published on

Google challenged us to provoke the industry on whether agencies need CIOs / Innovation Directors. My response was to question whether any CIO can actually be any good - as such a diverse set of skills are needed.

Published in: Business
0 Comments
10 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,881
On SlideShare
0
From Embeds
0
Number of Embeds
37
Actions
Shares
0
Downloads
23
Comments
0
Likes
10
Embeds 0
No embeds

No notes for slide

Google Firestarters : On Innovation

  1. prilPROVOCATION 8Google FirestartersNadyaPowell, CIO@NadsBads
  2. PROVOCATION 8CIOS ARE GENERALLY ONLY 50% GOOD
  3. PROVOCATION 8CIOS ARE GENERALLY 50% BAD
  4. KNOW THE USER.KNOW THE MAGIC.CONNECT THE TWO.Creative Lab, Google
  5. KNOW THE USER.CHANGINGBEHAVIOUR&EXPECTATIONSBUSINESSOBJECTIVES& CHALLENGESTYPICALLY A PLANNER?
  6. KNOW THE MAGIC.CREATIVITY TECHNOLOGY INVENTIONTYPICALLY A CREATIVE OR TECHNOLOGIST?
  7. DOES A CIO NEED TO BE TWO PEOPLETO BE 100% GOOD?
  8. LETS GO BACK TO „CONNECT THE TWO‟
  9. “ANYTHING THATWON‟T SELL, IDON‟T WANT TOINVENT...IT‟S SALEIS PROOF OFUTILITY, ANDUTILITY ISSUCCESS”
  10. CONNECT THE TWOMUST BEGOODPEOPLEMUST WANT IT
  11. TO BE 100% SUCCESFUL A CIO MUSTKNOWTHE USERKNOWTHE MAGIC+ +CONNECT THETWO
  12. TO BE 100% SUCCESFUL A CIO MUSTCOLLABORATE
  13. INNOVATION SOCIALA COLLABORATION OF INNOVATION DIRECTORS@InnovationSoc
  14. INNOVATION SOCIALA COLLABORATION OF INNOVATION DIRECTORSDEFINE THEROLEINNOVATECOMMSINNOVATEBUSINESSES@InnovationSoc
  15. INNOVATION STORIESOur inaugural event on:1. How businesses have challenged marketing2. How marketing must challenge business modelshttp://csinnovation.eventbrite.co.uk/@InnovationSoc
  16. FUNDAMENTALLY WE MUST NEVERGET THE FORECAST WRONGhttp://www.youtube.com/watch?v=uqs1YXfdtGE

×