How to launch a business website: launchco.com

Nadine Roßa | Up.front Nov 8th 2011How to launch a businesswebsite launchco.comlaunchco.com

STARTdesign & code

STARTwinter 20% Super fancy project› Special super Side-project urgent project to super fancy projectspring ☼ 40%› Private project in between Part II of super 60% fancy projectsummer

Have we la unched ye yes, we just t? did... it was just awesome.fantastic!Let‘s do th at again!and again! -00:00:23

How to launch a businesswebsite

iterations with feedback ﬁrst quick draft minmal viableidea product result

› the site is built on serve, a lightweight rack-based prototyping framework› no CMS just erb, sass, and textile files› publishing workflow is based on git› no application server, just apache - and a cron job that generates static CSS and HTML files every 5 minutes› no database, except for the stats which are in a couchdb somewhere in the web› no moving parts on server site is rocket fast!

FebruaryMarch April May June July

STARTwinter 20% Super fancy project› Special super Side-project urgent project to super fancy projectspring ☼ 40%› Private project in between Part II of super 60% fancy projectsummer

Lessons learned

Take the time you need buthave a *real* deadline.(deadlines you can push yourself don‘t count).

Do user-tests and don‘t beafraid do throw away yourwork.

Be your own client.(The pickiest you can imagine)

You can build a web agencysite without showing a rocket.

Thank you. launchco.com and @LAUNCH_CO

How to launch a business website: launchco.com

by Nadine Roßa

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