Nadine Roßa | Up.front Nov 8th 2011How to launch a businesswebsite launchco.comlaunchco.com
STARTdesign & code
STARTwinter                                          20%                                                  Super fancy     ...
Have we la             unched ye yes, we just          t?               did... it was just              awesome.fantastic!...
How to launch a businesswebsite
How to launch a businesswebsite
iterations with feedback       first quick draft                          minmal viableidea                            prod...
› the site is built on serve, a lightweight rack-based  prototyping framework› no CMS      just erb, sass, and textile file...
FebruaryMarch   April          May   June                July
STARTwinter                                          20%                                                  Super fancy     ...
Lessons learned
Take the time you need buthave a *real* deadline.(deadlines you can push yourself don‘t count).
Do user-tests and don‘t beafraid do throw away yourwork.
Be your own client.(The pickiest you can imagine)
You can build a web agencysite without showing a rocket.
Thank you. launchco.com   and @LAUNCH_CO
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
How to launch a business website: launchco.com
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How to launch a business website: launchco.com

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How to launch a business website: launchco.com

  1. 1. Nadine Roßa | Up.front Nov 8th 2011How to launch a businesswebsite launchco.comlaunchco.com
  2. 2. STARTdesign & code
  3. 3. STARTwinter 20% Super fancy project› Special super Side-project urgent project to super fancy projectspring ☼ 40%› Private project in between Part II of super 60% fancy projectsummer
  4. 4. Have we la unched ye yes, we just t? did... it was just awesome.fantastic!Let‘s do th at again!and again! -00:00:23
  5. 5. How to launch a businesswebsite
  6. 6. How to launch a businesswebsite
  7. 7. iterations with feedback first quick draft minmal viableidea product result
  8. 8. › the site is built on serve, a lightweight rack-based prototyping framework› no CMS just erb, sass, and textile files› publishing workflow is based on git› no application server, just apache - and a cron job that generates static CSS and HTML files every 5 minutes› no database, except for the stats which are in a couchdb somewhere in the web› no moving parts on server site is rocket fast!
  9. 9. FebruaryMarch April May June July
  10. 10. STARTwinter 20% Super fancy project› Special super Side-project urgent project to super fancy projectspring ☼ 40%› Private project in between Part II of super 60% fancy projectsummer
  11. 11. Lessons learned
  12. 12. Take the time you need buthave a *real* deadline.(deadlines you can push yourself don‘t count).
  13. 13. Do user-tests and don‘t beafraid do throw away yourwork.
  14. 14. Be your own client.(The pickiest you can imagine)
  15. 15. You can build a web agencysite without showing a rocket.
  16. 16. Thank you. launchco.com and @LAUNCH_CO

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