2. Week 2
Team & Tools Mentor
Team Lead Task Leads
Mona Sabet
VP, Cadence
Usha
Jaime Jane Mathangi Sunitha
Tools
Google Groups
(mailing list)
Google Docs Akshay Anuraag Jeremy Joshua Kundan
(workspace)
Hangout
(video conferencing)
Team Blog
(research) Neeraj Ram Shrihari Samridhi Siva
3. Week 2
Social Context
India’s economy is booming at an unprecedented
rate
Yet economic and educational opportunities are
concentrated in urban centers
Leaving behind rural and disadvantaged
populations, particularly young women
Add to this, a growing employability skills gap*
the gap between higher order functional, interpersonal and communications skills
required by employers vs. skills of new graduates looking for employment
4. Week 2
Solution
Appropriate IT Development Academy
- a learning program that challenges today's youth to
become socially conscious leaders of tomorrow
- a social business that subsidizes free training for
disadvantaged young women with fee-based training for
small and medium businesses
Coimbatore, Tamil Nadu, India
6. Week 2
Hypotheses
Customer Value Propositions
Segments
Disadvantaged Empower young women in rural and semi-urban
girls areas to become full participants in their societies
and the global economy
Marginalized Create a higher skilled, better-rounded workforce
youth (age 18-28) that attains higher growth jobs and integrates fully
into society
Small and Close the work-related skill gaps of new graduates
medium-sized that impede growth and competitiveness
businesses
Colleges in small Accelerate workforce placement, transition, and
towns productivity of fresh graduates
Revenue Generation Possibilities
7. Week 2
Data Gathering
Employer Survey Website Research Blog
8. Week 2
Interviews
• We’re talking to (some combination of):
– Small and medium-sized businesses
• Surveys and face-to-face conversations
– Skill development associations
– Rural colleges
– Community-based organizations
– Education and Social Enterprise Sector experts
– Donors: impact Investors and funding agencies
testing three components of the canvas: customer
segments, value propositions and market size
9. Week 2
Learning & Insights
• During our first two weeks, we’ve learned…
– Market potential is huge, scalability is a challenge
• $6.4bn coaching class market, $1.5bn vocational training market
(source: Indian Education Sector)
• Economic growth likely to create over 500 million jobs, 75% of
which will be skill-based (source: Enhancing Employability in India)
– Don't have a strong value proposition for colleges in small
towns
• Move customer segment to the future, after AIDA has established
connections to employers.
– Value proposition for small and medium business is strong
• However, primary focus of training should be on skills such as
leadership, self-motivation, and flexibility
• AIDA was placing primary focus on communication
10. Week 2
Next Steps
• Next steps are…
– Deeper dive into small and medium business
training market
• What would the customer consider a "successful"
training?
– How do we fund a social enterprise startup and
hire a top-class team?
• No equity to offer; slower, measured growth
– Social enterprise sales and marketing
• Will sponsored community-wide events suffice?
