N pmarketing portfolio2011 final
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N pmarketing portfolio2011 final



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N pmarketing portfolio2011 final N pmarketing portfolio2011 final Document Transcript

  • 10+ years of Strategic Brand Management experience •including brand positioning, implementing brandmarketing programs and sustaining brand equityCreating and executing long and short branddevelopment plans that increase market penetration andsteal market share from our competitionSoliciting sponsorships using traditional and digitalmarketing efforts aimed at strategic partners to fundongoing and special initiatives that drive ad revenue forall stakeholdersDemonstrated success in performance based onlinemedia and social media innovations, trends and analytics
  • Career Scope and HighlightsTraditional Marketing Implemented digital marketing TV campaign that achieved two times the industry average CTR Radio and helped increase the networks Print viewership by 29% OOH The Fuse Presents Jay Z campaignOnline Marketing increase viewership by 110% for Paid Media that program series and achieved Search Engine Marketing the highest rated show ever for the Fuse network. Social Media Viral Marketing (sizzles, widgets, ePR) Innovative use of social media has achieved a decrease in Custom Microsites marketing spend by 15% but Email blasts and newsletters increased our network awareness and viewership by 34%Brand Marketing Events Developed marketing campaign Launches that opened up new advertising PR stunts opportunities with the network to such clients as Tampax and Product Integrations Twix. Brand activation Partnerships Recipient of the Cable Fax Faxie Promotions and Sweepstakes Award for “Best Upfront Event”
  • Traditional Marketing Metro NY sky box ad Time Out NY Full page ad Fuse Presents: Jay Z OOH Fuse “Music Is “ Brand Campaign OOH DirecTV Access Magazine Banner AdMusic Trivia Bar Media
  • Online MarketingSkins, Roadblocks Takeovers and other media Fuse Presents: Dave Matthews Band Top 40 Takeover Skins Iphone App.Fuse Presents Dave Matthews BandWebsite Skin Fuse Top 40 Roadblock
  • SEM Top 40 Facebook Ad Dave Matthews Band FB Event PageLady Gaga Artist Takeover ePR seeding Beyonce Face Book Event Page
  • Viral Marketing and Sweepstakes Fuse Fest Bonnaroo MYSpace pageFuse and Live Nation “Live Like a RockStar” Sweepstakes Fuse Bonnaroo Twitter Aggregator page Fuse Presents :Jay Z YouTube Microsite John Mayer Enter-to-win on Twitter
  • Partnerships MSG GardenVision PromotionMusic Festivals• Bonnaroo Music Festival• Lollapalooza Music Festival• Voodoo Music Experience• Madison Square Garden Fuse Bonnaroo Barn EntertainmentSampling Tours• Camplified• CN summer sampling tour• Comic Con Regal Cinema Cinemedia• Tom Joyner Family Reunion• People En Espanol Family Day MSG OOH Banner• itunesLifestyle Partnerships:• Jayz.com• Rocawear.com• DMB Warehouse fan club• Johncmayer.com• Columbia Records Chicago Theatre Marquee: Fuse• Regal Cinemedia Presents Fall Out Boy