Search Engine Optimization (SEO) Process in a Nutshell

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Search Engine Optimization is not a difficult task. All you have to do is follow a great precision in executing the techniques, and then see your site advancing on the search engines and traffic flowing to it.

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Search Engine Optimization (SEO) Process in a Nutshell

  1. 2. <ul><li>Search Engine Optimization (SEO) is not a difficult task, nor do you need great skill set to comprehend the guidelines and techniques employed in the process. </li></ul>
  2. 3. <ul><li>All you have to do is follow a great precision in executing the techniques, and then see your site advancing on the search engines and traffic flowing to it. </li></ul>
  3. 4. <ul><li>The entire search engine optimization (SEO) process can be divided into two phases – On-page optimization and Off-page optimization . </li></ul>
  4. 5. <ul><li>When working on the on-page optimization, you have to strictly adhere to the guidelines laid by the search engines. </li></ul>
  5. 6. <ul><li>The following are the important areas into which you have to carefully examine and work: </li></ul>
  6. 7. <ul><li>The right keyword research . </li></ul>
  7. 8. <ul><li>Good website analysis </li></ul>
  8. 9. <ul><li>Competitor analysis </li></ul>
  9. 10. <ul><li>Relevant, good and pure content on the web pages with a right density of relevant keywords. </li></ul>
  10. 11. <ul><li>Precise title, description and tags for each web page. </li></ul>
  11. 12. <ul><li>Proper arrangement of web pages </li></ul>
  12. 13. <ul><li>Easy Navigation </li></ul>
  13. 14. <ul><li>XML site map creation </li></ul>
  14. 15. <ul><li>Similarly, when working on the off-page optimization , you can follow several techniques. Some of the very important techniques are as follows: </li></ul>
  15. 16. <ul><li>Submitting the URL of your website to search engines. </li></ul>
  16. 17. <ul><li>Submission to relevant web directories. </li></ul>
  17. 18. <ul><li>Online press releases . </li></ul>
  18. 19. <ul><li>Article submission. </li></ul>
  19. 20. <ul><li>Blog posting and commenting. </li></ul>
  20. 21. <ul><li>Forum creation and commenting. </li></ul>
  21. 22. <ul><li>Video posting. </li></ul>
  22. 23. <ul><li>Photo marketing. </li></ul>
  23. 24. <ul><li>Power Point Presentations. </li></ul>
  24. 25. <ul><li>Social Book Marking. </li></ul>
  25. 26. <ul><li>RSS Feed submissions. </li></ul>
  26. 27. <ul><li>Pod Casting. </li></ul>
  27. 28. <ul><li>E-books. </li></ul>
  28. 29. <ul><li>Community creation and management on social networking sites. </li></ul>

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