This presentation was part of the PRE- FNCE Social Media Boot Camp offered in Boston on Saturday November 6th, 2010. http://canaryville.adagetechnologies.com:3012/fnce/SessionDetails.aspx?SessionID=334
Social Media Boot Camp @FNCE
The Following Slides were Submitted as
Part of the Pre- FNCE Social Media Boot
Camp 2010 Workshop
The Slides Represent Social Media Success
of Registered Dietitians
Wendy Jo Peterson
I generally pick up 2-3
new clients a month
from social media
(which is fun and costs
I've picked up new clients cold on Linked-In - they've found & come to me and its also good
reinforcement of what you do for clients and your referral base in your network.
Linked-In is not really "social" media -- it
is business networking media
and far more effective for B2B
consultants. It’s other value is for job
seekers -- exec recruiters and HR staffers
are having a field day with it.
I refer media requests to video sections
on my blog. I also provide downloadable
handouts that increase current client
satisfaction and attracts new ones.
Twitter, Facebook and YouTube have
definitely allowed me to grow my
brand and because of that I've
received more spokesperson
opportunities in line with my brand.
Constance Brown-Riggs Social media (twitter and facebook
primarily) is a great way to
motivate behavior change. Having
patients/clients participate in
#bgwed motivates them to monitor
blood glucose and feel part of a
I was writing cell phone text alerts called
Nutrition 411 even before Twitter was born.
Uses Social Media to
Promote Health News &
RD’s as the Online
I started teaching
classes locally on
Twitter for small
And, really it's all about engagement and showing up. As a
culinary friend reminds me often, "You can't win if you don't
play the game."
Uses Social Media to
Educate on Nutritional
Benefits of Food
I have found social media to be
extremely helpful in the success of
branding my business. I can
constantly keep my name in the on
Twitter and Facebook.
Some followers on twitter have asked me to guest blog and be a nutrition expert for articles they
are writing. When I got my book deal for The Small Change Diet (Gallery March 2011) all the
publishers and literary agents I met with loved that I was active on Twitter & Facebook.
Rebecca Subbiah I do social media & blog for my blog
chow and chatter, and a few food
companies. I also have an iPhone
recipe app coming out soon.
Balancing personal and company brand (HealthCastle.com) is
high on my list. So whether it's twitter handle or LinkedIn profile,
I make sure they reflect both.
My 6 years of experience on Facebook (being a
freshman in college when Facebook first became
available to college students) and my familiarity with
the evolution of social media allowed us to capitalize on
this Gen Y phenomenon for my new business.
Rebecca Scritchfield Some of my first
consulting jobs with
PR firms was due to
my experience with
My social media presence has allowed
me to build relationships (an asset)
that has helped me get speaking
engagements and spokesperson work.
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Presentation or the Pre-FNCE
Social Media Workshop,