Airtel Data Cards</li></li></ul><li>Products:-<br /><ul><li>Airtel Blackberry phones</li></ul>*On 19 October 2004 Airtel announced the launch of a Blackberry Wireless Solution in India. The launch is a result of a tie-up between Bharti Tele- Ventures Limited and Research In Motion (RIM).<br />
Products:-<br /><ul><li>Airtel I Phones</li></ul>*As of 22 August 2008, the Apple iPhone 3G is available in India on Airtel.<br />
<ul><li>Airtel Digital TV</li></ul>* On 9 October 2008, Airtel joined the DTH bandwagon in India with Airtel Digital TV, a Direct-to-Home Television service.<br />
WAR IN SKY<br />DIRECT <br />TO<br />HOME<br />
ABOUT AIRTEL DIGITAL TV<br />Parent : BhartiAirtel<br />Launch on : 9 Oct. 2008<br />Headquarters : Mumbai<br />Area served : All over India<br />Key people : Sunil Mittle<br />CEO : ManojKohli<br />Brand Ambassador: Saif Ali Khan and KreenaKapoor<br />Products : Direct broadcast satellite<br />Website : www.airtel.in/digitaltv<br />Slogan : “Come Home to the Magic”<br />Present Situation : 21,000 outlets including ARC with1 mn subscriber<br />Subscribers : 6.26 million as of 30 June 2011<br />
Major Competitor<br />DISH T.V. with 10 million subscriber<br />TATA SKY with 5.5 million subscriber<br />BIG T.V . 1.5 million subscriber<br />
Mission & Vision :-<br /><ul><li>Company’s VISION </li></ul> * “To provide global telecom services and have delight customers.”<br /><ul><li>Company’s MISSION</li></ul> * Error- free service delivery <br /> * Innovative products and services <br /> * Cost efficiency <br /> * Unified Messaging Solutions<br /> * has a target of 180 million subscribers by 2011<br />
CONCLUSION<br />Factors in favour:<br /><ul><li>Bharti Airtel has maintained its market share in telecom industry both in the rural as well as in urban and semi-urban areas and still they are No.1 in the telecom industry.
Bharti Airtel has successfully introduced 3G through its wide distribution network, and they are trying to retain back their customers through its products at the attractive prices. </li></ul>22<br />
Contd..<br />Factors in against:<br /><ul><li>Bharti Airtel’s rebranding strategy was not as effective as it has to be, as customers are not getting familiar with the logo.
Maximum customer complaints has resulted loss of 3.2lakh customers after introduction of MNP (Mobile Number Portability).
2G Spectrum scam has also affected the market share of BhartiAirtel.</li></ul>23<br />