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presentation about Airtel adevertisement

presentation about Airtel adevertisement

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    Airtel.add1 Airtel.add1 Presentation Transcript

    • Integrated Market Communication of
      Presented By –
      Nitin & Nadim (SYMMS)
    • History of Airtel:-
      • Bharti Cellular launched cellular services 'AiRtEl‘ in Delhi in 1995,Himachal Pradesh in 1997, Karnataka and Andhra Pradesh circles in 1999
      • In 1998, Bharti Telenet obtained a license for providing fixed-line services in Madhya Pradesh circle and in the same year, Bharti Telecom and British Telecom formed a 51% : 49% joint venture
      • In 2001, Bharti Cellular entered into a joint venture, Bharti Aqua net, with SingTel for establishing a submarine cable landing station at Chennai.
      • In 2002, Bharti Cellular Ties up with Secondary School Certification Board, Hyderabad, where Bharti will announce SSC results to its customers on their mobile phones.
      • In the same year,2002,ICICI Bank ties up with Bharti for pre-paid mobile cards via ATMs.
      • Airtel provides SMS facilities to hearing impaired in Chennai(2003)
      • In 2003, Airtel Subscribers exceed 3 million mark.
    • Products:-
      • Airtel Connections Postpaid
      • Airtel Connections Prepaid
      • Airtel Data Cards
    • Products:-
      • Airtel Blackberry phones
      *On 19 October 2004 Airtel announced the launch of a Blackberry Wireless Solution in India. The launch is a result of a tie-up between Bharti Tele- Ventures Limited and Research In Motion (RIM).
    • Products:-
      • Airtel I Phones
      *As of 22 August 2008, the Apple iPhone 3G is available in India on Airtel.
    • Products:-
      Airtel Digital TV (DTH)
      • Airtel Digital TV
      * On 9 October 2008, Airtel joined the DTH bandwagon in India with Airtel Digital TV, a Direct-to-Home Television service.
    • WAR IN SKY
      DIRECT
      TO
      HOME
    • ABOUT AIRTEL DIGITAL TV
      Parent : BhartiAirtel
      Launch on : 9 Oct. 2008
      Headquarters : Mumbai
      Area served : All over India
      Key people : Sunil Mittle
      CEO : ManojKohli
      Brand Ambassador: Saif Ali Khan and KreenaKapoor
      Products : Direct broadcast satellite
      Website : www.airtel.in/digitaltv
      Slogan : “Come Home to the Magic”
      Present Situation : 21,000 outlets including ARC with1 mn subscriber
      Subscribers : 6.26 million as of 30 June 2011
    • Major Competitor
      DISH T.V. with 10 million subscriber
      TATA SKY with 5.5 million subscriber
      BIG T.V . 1.5 million subscriber
    • Airtel Connections Prepaid
      GSM
    • ABOUT AIRTEL Connections Prepaid
    • Mission & Vision :-
      • Company’s VISION
      * “To provide global telecom services and have delight customers.”
      • Company’s MISSION
      * Error- free service delivery  
      * Innovative products and services  
      * Cost efficiency  
      * Unified Messaging Solutions
      * has a target of 180 million subscribers by 2011
    • SWOT ANALYSIS
      • Strengths:
      • Excellent Marketing.
      • Good Plans and Services
      • Wide customer base.
      • Successful introduction of 3G.
      • Tie ups with foreign companies to improve operations & to go global.
      • Good brand equity.
      • Good distribution network.
      • Opportunities:
      • Untapped rural market.
      • Global market.
      • Threat:
      • Introduction of Mobile number portability (MNP).
      • Price competition from Vodafone and Idea.
      • Weakness:
      • Improper customer service.
      • Customer complaint rates are high according to TRAI.
      • Improper implementation of Re-branding strategy.
    • The following table gives details regarding the subscriber base of each Mobile Service Provider in India as of Jan 2011
    • REBRANDING ANALYSIS
      Reasons of Re-Branding:
      • To go Global.
      • Strong consumer base over 200 million worldwide.
      • Operating in 19 countries
    • Advertising
    • CONCLUSION
      Factors in favour:
      • Bharti Airtel has maintained its market share in telecom industry both in the rural as well as in urban and semi-urban areas and still they are No.1 in the telecom industry.
      • Bharti Airtel has successfully introduced 3G through its wide distribution network, and they are trying to retain back their customers through its products at the attractive prices.
      22
    • Contd..
      Factors in against:
      • Bharti Airtel’s rebranding strategy was not as effective as it has to be, as customers are not getting familiar with the logo.
      • Maximum customer complaints has resulted loss of 3.2lakh customers after introduction of MNP (Mobile Number Portability).
      • 2G Spectrum scam has also affected the market share of BhartiAirtel.
      23