MBA Event on 12 October


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Slides from my talk on Social Media in Business

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  • It takes many forms – text, image, audio and video. The key is that USERS , rather than organizations control and use media, often at little or no cost. It is a powerful force of democratization. The network infrastructure enable communication and collaboration on a massive scale.
  • Governments are using Web 2.0 tools mainly for collaboration, dissemination of information, e-learning, online forums, and citizen engagementPoliticians are using social networking extensively
  • a really savvy ecommerce entrepreneur will marry SEO best practices to their marketing efforts to get the best results.SEO and SMO, or Social Media Optimization, go hand in hand!
  • MBA Event on 12 October

    1. 1.
    2. 2. Social Media in Business<br />Dr Nadia Amin<br />Principal Lecturer in Information Management<br />Westminster Business School<br />Email:<br />Twitter: @nadia_mk<br />
    3. 3. Evolution of web technologies<br />Source: Adapted from Spivack (2007)<br />
    4. 4. The Emergence and Rise of Mass Social Media<br />Source: D.Hinchcliffe, Web 2.0 Blog, cited in Turban et al, 2010]<br />
    5. 5. Social Media<br /> “ the online platform and tools that people use to share opinions, experiences, insights, perceptions and various media, including photos, videos, and music with each other””<br /> “Social network: a special structure composed of individual (or organizations) that is based on how its members are connected through various social familiarities”<br />*[Turban, King and Lang, 2009, Introduction to Electronic Commerce, 2nded]<br />
    6. 6. Top 5 Social Media Myths<br />Employees will waste time<br />Social media is for kids<br />We will lose control to the ’nutters’<br />Social media is a security risk<br />There is no clear ROI<br />[source: Matthew Hodgson, September 20, 2009, ]<br />
    7. 7.
    8. 8.<br />
    9. 9. Social Media Revolution <br />[]<br />[Erik Qualman: Socialnomics]<br />
    10. 10. More than 500 million active users<br />50% of active users log on to Facebook in any given day<br />Average user has 130 friends<br />People spend over 700 billion minutes per month on Facebook<br />About 70% of Facebook users are outside the US<br />There are more than 150 million active users currently accessing Facebook through their mobile devices. <br />People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. <br />
    11. 11. Ford Explorer Facebook Reveal <br />[]<br />
    12. 12. Amazon starts selling stuff through Facebook<br />
    13. 13. Gap Asks Facebook Fans for New Logo Designs <br />Gap announced new “contemporary” logo<br />New logo outrages customers<br />Negative feedback on Facebook<br />Parody accounts on Twitter<br />Is Crowdsourcing an alternative?<br />
    14. 14. a micro-blogging social network to share content via short messages <br />Used by businesses, celebrities and media <br />A post (tweet) is a 140-character message<br />You can ‘follow’ people, and they can ‘follow’ you too <br />You can protect tweets (privacy option) <br />You can create lists and follow others’ lists<br />A survey in January 2010 found there to be 75 million Twitter users. Many of these accounts were inactive; 40% had never sent a single tweet. There are around 10 to 15 million "active" Twitter accounts.<br />
    15. 15.
    16. 16.
    17. 17. Reputation Management:BP and Oil Spill in Gulf of Mexico<br />Was BP oil spill the world’s worst PR disaster? <br />Fake BP Public Relations Twitter Account a Viral Hit<br />BP Oil Spill Response Parodies Flood YouTube <br />BP has purchased Google and Yahoo search terms in order to influence consumers’ views on the oil spill <br />
    18. 18. BlendTech Marketing on YouTube<br />!<br />
    19. 19. YouTube:“United Breaks Guitars”<br /><br />
    20. 20. Other ...<br />
    21. 21. Obama’s Presidential Campaign<br />
    22. 22. Government and Social Media<br />
    23. 23. Email is important!<br />Email is needed and complements social media <br />What happens when you sign up to network?<br />What happens when you buy a product online? <br />What happens when you receive a DM on Twitter?<br />92% of adult Internet users send or read email more than regularly visit any social network<br />email marketing outperforms virtually all other media in terms of ROI<br />Liz Azyan,]<br />
    24. 24. Remember Google Wave?<br />
    25. 25. Creating links between social media and e-mail marketing provides more ways for people to share<br /> [Liz Azyan,]<br />
    26. 26. Mobile phones / Tablets<br />
    27. 27.
    28. 28. Location-based services:Foursquare teams with Starbucks<br />Mobile coupons<br />Barista badge<br />
    29. 29. Social Media ROI[Erik Qualman, Socialnomics]<br /><br />
    30. 30. Investment in social media still modest*<br />*Social media and Online PR Report 2010 by Econsultancy, September 2010<br />
    31. 31. 10 ways to measure social media success<br />1. Traffic<br />2. Interaction<br />3. Sales<br />4. Leads<br />5. Search marketing<br />6. Brand metrics<br />7. PR<br />8. Customer engagement<br />9. Retention<br />10. Profits<br />[]<br />
    32. 32. The marriage of Search Engine Optimization (SEO) and Social Media Optimization (SMO)<br />
    33. 33. Tools to Monitor you Social Media Accounts<br />
    34. 34. References<br />Electronic Commerce 2010:Global Edition, 6/E, Efraim Turban, Jae K. Lee, David King, Ting Peng Liang. <br />Mashable Social Media Guide<br /><br /><br />