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Slides from my talk on Social Media in Business

Slides from my talk on Social Media in Business

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  • It takes many forms – text, image, audio and video. The key is that USERS , rather than organizations control and use media, often at little or no cost. It is a powerful force of democratization. The network infrastructure enable communication and collaboration on a massive scale.
  • http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  • Governments are using Web 2.0 tools mainly for collaboration, dissemination of information, e-learning, online forums, and citizen engagementPoliticians are using social networking extensively
  • a really savvy ecommerce entrepreneur will marry SEO best practices to their marketing efforts to get the best results.SEO and SMO, or Social Media Optimization, go hand in hand!

Transcript

  • 1.
  • 2. Social Media in Business
    Dr Nadia Amin
    Principal Lecturer in Information Management
    Westminster Business School
    Email: aminn@westminster.ac.uk
    Twitter: @nadia_mk
  • 3. Evolution of web technologies
    Source: Adapted from Spivack (2007)
  • 4. The Emergence and Rise of Mass Social Media
    Source: D.Hinchcliffe, Web 2.0 Blog, web2.wsj2.com cited in Turban et al, 2010]
  • 5. Social Media
    “ ..is the online platform and tools that people use to share opinions, experiences, insights, perceptions and various media, including photos, videos, and music with each other””
    “Social network: a special structure composed of individual (or organizations) that is based on how its members are connected through various social familiarities”
    *[Turban, King and Lang, 2009, Introduction to Electronic Commerce, 2nded]
  • 6. Top 5 Social Media Myths
    Employees will waste time
    Social media is for kids
    We will lose control to the ’nutters’
    Social media is a security risk
    There is no clear ROI
    [source: Matthew Hodgson, September 20, 2009, www.theappgap.com ]
  • 7.
  • 8. http://tjcnyc.wordpress.com/2008/08/14/ultimate-social-media-diagram/
  • 9. Social Media Revolution
    [http://www.youtube.com/watch?v=lFZ0z5Fm-Ng]
    [Erik Qualman: Socialnomics]
  • 10. More than 500 million active users
    50% of active users log on to Facebook in any given day
    Average user has 130 friends
    People spend over 700 billion minutes per month on Facebook
    About 70% of Facebook users are outside the US
    There are more than 150 million active users currently accessing Facebook through their mobile devices.
    People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
  • 11. Ford Explorer Facebook Reveal
    [Mashable.com]
  • 12. Amazon starts selling stuff through Facebook
  • 13. Gap Asks Facebook Fans for New Logo Designs
    Gap announced new “contemporary” logo
    New logo outrages customers
    Negative feedback on Facebook
    Parody accounts on Twitter
    Is Crowdsourcing an alternative?
  • 14. a micro-blogging social network to share content via short messages
    Used by businesses, celebrities and media
    A post (tweet) is a 140-character message
    You can ‘follow’ people, and they can ‘follow’ you too
    You can protect tweets (privacy option)
    You can create lists and follow others’ lists
    A survey in January 2010 found there to be 75 million Twitter users. Many of these accounts were inactive; 40% had never sent a single tweet. There are around 10 to 15 million "active" Twitter accounts.
  • 15.
  • 16.
  • 17. Reputation Management:BP and Oil Spill in Gulf of Mexico
    Was BP oil spill the world’s worst PR disaster?
    Fake BP Public Relations Twitter Account a Viral Hit
    BP Oil Spill Response Parodies Flood YouTube
    BP has purchased Google and Yahoo search terms in order to influence consumers’ views on the oil spill
  • 18. BlendTech Marketing on YouTube
    http://www.youtube.com/watch?v=lAl28d6tbko&feature=player_embedded#!
  • 19. YouTube:“United Breaks Guitars”
    http://www.davecarrollmusic.com/ubg/song1/
  • 20. Other ...
  • 21. Obama’s Presidential Campaign
  • 22. Government and Social Media
  • 23. Email is important!
    Email is needed and complements social media
    What happens when you sign up to network?
    What happens when you buy a product online?
    What happens when you receive a DM on Twitter?
    92% of adult Internet users send or read email more than regularly visit any social network
    email marketing outperforms virtually all other media in terms of ROI
    Liz Azyan,www.lgeoresearch.com]
  • 24. Remember Google Wave?
  • 25. Creating links between social media and e-mail marketing provides more ways for people to share
    [Liz Azyan,www.lgeoresearch.com]
  • 26. Mobile phones / Tablets
  • 27.
  • 28. Location-based services:Foursquare teams with Starbucks
    Mobile coupons
    Barista badge
  • 29. Social Media ROI[Erik Qualman, Socialnomics]
    http://www.youtube.com/watch?v=ypmfs3z8esI
  • 30. Investment in social media still modest*
    *Social media and Online PR Report 2010 by Econsultancy, September 2010
  • 31. 10 ways to measure social media success
    1. Traffic
    2. Interaction
    3. Sales
    4. Leads
    5. Search marketing
    6. Brand metrics
    7. PR
    8. Customer engagement
    9. Retention
    10. Profits
    [Econsultancy.com]
  • 32. The marriage of Search Engine Optimization (SEO) and Social Media Optimization (SMO)
  • 33. Tools to Monitor you Social Media Accounts
  • 34. References
    Electronic Commerce 2010:Global Edition, 6/E, Efraim Turban, Jae K. Lee, David King, Ting Peng Liang.
    Mashable Social Media Guide
    http://mashable.com/social-media/
    http://www.telegraph.co.uk/technology/twitter/7782888/Spoof-Twitter-account-that-mocks-BP-over-oil-spill-wins-more-followers-than-real-thing.html