Transcript of "Television: Past, Present & Future"
Visit us at:http://televisionpastpresentandfuture.blogspot.ca/
Perspective“The digital media industry in Canada is evolvingin extraordinary ways, largely driven by today’smulti-platform consumer engaging with contentacross a variety of media”.-Bryan Segal, vice president, comScoreCanada
Perspective Current trends that can be taken advantage of Metrics clearly display useful results Relatively inexpensive Ability to reach a broad target market Traditional offline media is diminishing
Blog News worthy due to many updates Endless series to cover Many visuals (videos, websites etc.) available Interests me since I am a television lover!
Persona Working woman Devoted mother & loving wife No time to rest and relax in front of her television!Phyllis Richardson Out of touch with the television series Resorts to the internet for guidance Loves social media
Watch out! Bomb Girls Have Arrived“Work it” Ladies and Gens! Blog Post TitlesThe Big Bang Theory: Who Says Science Can’t be Fun?Phew! Saved by the bellWhat you gonna do when they come for you... Hawaii Five-OIt’s all about the “Magic City”We Are Family: Modern Family & The Cosby showFriends: Got to love themHouse of Lies: Liar, Pants on FireJersey Shore: GTL Anyone?Pretty Little Liars: Got a Secret, Can You Keep It?The Everlasting “Young and the Restless”
Facebook OverviewPositive At peak the page’s total reach was 681 Likes increased by 6 through weeks 8-14 At peak people talking about the page was 8Negative Towards week 11-14 it was a slow climb
YouTube Channel Overview 4 new subscribers from week 8-14 Ability to post videos and create video playlists Keeps me informed
Pinterest Overview Did not gain any visits to my blog from Pinterest Able to pin various content in regards to my blog (i.e. Press release) Allows for more awareness for my blog
Hubspot Grader Overview Slowly declined through weeks 8-13 Over all a negative outcome
Key LearningPositive Visits: Slowly climbed from week 8 to week 14 with a total of 111 Traffic types: -High referral rate of 85% (comprised of Facebook, Twitter, Reddit, Blogger) - Positive direct traffic results of 15% Time on site: Maintained itself at 33 seconds for weeksNegative Bounce rate: Decreased dramatically starting at 63% in week 8 and ending at 73% in week 14 Page(s) per visit: Viewers did not check out many pages throughout their visit (began at 2.23 and ended at 1.53)
Indicated Actions Newsworthy - Use social media to get suggestions and polls of what is preferred to be blogged about - Include current ratings/statistics on my blogs to show the stands of the show in the eyes of the critics to ensure my viewers know the information is current• Consistent - Constant blog posts - Ensure tags are related to the blog and in the first and last paragraph of the blog post
Key LearningPositive Likes: Through weeks 8-10 there was a steady climb in likes Posts: Constant comments/likes and often conversations under my wall postsNegative Weekly total reach: My weekly total reach was 200 or lower People talking about this: For the most part I had under 6 people talking about my page (with an exception of 2 weeks)
Indicated Actions Constant updates - Wall postings - Share wall postings from other pages to my own page Write on the wall of other pages to join in the conversation so people notice my page Have more links to my YouTube channel, Pinterest and Blogger and other websites to create versatility
Key LearningPositive Followers: High levels of increased followers from week 8 through to 14 (increase of 120 followers) Following: An increase of 213 of Twitter accounts that I have followed from week 8 through to 14Negative Tweets: Achieved a total of 97 tweets by the end of week 14
Indicated Actions Tweeting straight from Twitter is important Tweeting once a day is not enough, tweet more! Retweet and mention other Twitter accounts to engage
Key LearningPositive Subscribers: Attained 4 subscribers Videos: Have the ability to create playlists and “like” videos which appear on constant updated YouTube newsfeedNegative Content: Not a lot of time was spent on the YouTube channel
Indicated Actions Create appropriate playlists Like as many videos as possible related to my topic Short television updates of myself talking to encourage interaction
Positive Key Learning Boards: Created 3 relevant boards (television shows I enjoy, things I adore and people I admire) Followers: Attained 11 followers within weeks 8-14 Following: Following 24 people that mostly are in relation to my topicNegative Pins: Throughout weeks 8-14 I pined/repined 31 things
Indicated Actions Spend more time exploring the various pins on the site Pin related information and updates on my topic if the website has the ability to “pin it” Make my own pins!
Recommendations Website: No plans on having a website because a blog is the best option for my topic Blog: No changes will be made to the blog, just much more content! Search Engine Optimization strategies: - Make use of key words (tags) in the first and last paragraph of the blog post
Recommendations Pay-Per-Click: These ads will appear on sites such as Google, Yahoo and Bing Average Cost Per Click: $0.40 cents Keywords: television shows, past TV series, dramatic series, comedic TV shows, TV show review
Recommendations Display ads: A great visual way of gaining awareness and visits to my blog Top 10 websites for my display ads - Global - MuchMoreMusic - ABC -CTV - BET - MuchMusic - Toronto Star (entertainment section) - Spike TV - YouTube - MTV
Recommendations Social media: - There will be a social media campaign - Includes Twitter, Pinterest and Facebook to name a few Affiliate marketing: This does not apply to my business
Social Media Releases: Recommendations - Various social media releases will be done - Keeping the fans/viewers of the blog updated with constant updates varying in content
Recommendations Email marketing: - There will be an email campaign - It will touch upon social media and blogs on television series
Recommendations Mobile Marketing: - There will be social feeds constantly being updates to the persons phone that has the app - There will also be videos available - Games in regards to television shows will be accessible
Rationale Blog- Excellent way to converse about many topics due to the ability to share and comment on posts PPC- Effective way to get the business across to many sites that are in the intended target group Display ads- Appeal to ones visual senses Social media- Keeping up with the social media trend to ensure the most current updates Email marketing- Keeping subscribers informed via email Mobile marketing- Take advantage of the current mobile app trends
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