PitchFor people who don´t know where to go out withfriends at night, Maldita Night is the mobile app thatprovides real time data about how many people havegone out this night and where are the hottest spots togo out. You will find the hottest bars and nightclubs inreal time near you to choose between them and havefun. Unlike other applications, you don´t need to signup to know how many people are in each venue, we useFoursquare and Google checkins APPI to integrate allthe data available.
Market segmentWe will segment our app for people between 18 and 35years old that use smartphones with 3G connection andlike to try new apps and gadgets and live in La Plata,Buenos Aires, Argentina. They can be consider earlyadopters than innovators. This represents near 30.000people.
Personas (Alan Cooper)This are our users... Gabriela Castillo 20 years old, studying law at UCALP lives in "Plaza Paso" with a Facundo Gallenti friend, she likes doing spinning and 29 years old,Bethlehem War going to the theater. For the night architect, working23 years old, she she gets together with friends, goes on a design firm.works as a to bars downtown, recitals (Los He goes to discoswaitress and lives totoras fan) and nightclubs in and parties inin 4th street, Capital Federal. Favorite bar: Capital Federal.studies ceramics wilkenny He loves listeningand percussion. He to bands on Leandro Acostalikes to see bands thursdays. Favorite 18 years old, he is at his last yearand go to parties Bar: The Friends of High School at National College,(ideally outdoors). Corner. lives in City Bell, studiesFavorite Bar: Old Portuguese and plays handball. HeTown. like going to parties, bars (any) and loves to play pool. Favorite bar: Pedro Telmo.
Personas (Alan Cooper)All of them... ● Have an smartphone ● Have a facebook, twitter and foursquare account ● Like to try new apps, games, and gadgets ● Like to have fun!
Market strategyPrice● There is no fee for using this app.● Learning cost of use the app should be consider and reduce by good UX design.Channel● Internet: www.malditanight.com● Mobile app stores: GooglePlay, AppStore, BlackBerry App World
ProductPopular Night is the mobile app for discovering the night thatpreserve your intimacy by providing the number of men andwomen per venue when you are trying to decide where to go outand shows who is in the same place where you are. By checking inyou can decide to show up available to talk, happy to add friendsfor talking latter or just don´t showing up. Lets go back to ananonymous Internet for as long as you want. Find the hottestparties and spots, meet new people on-place and get discounts tomake your night unique!
Price● There is no fee for using this app.●● Learning cost of use the app should be consider and reduce by good UX design.Channel● Internet: www.malditanight.com● Mobile app stores: GooglePlay, AppStore, BlackBerry App World
Promotion1. Acquisition: social networks, partnership with bars and nightclubs,on-place promotion, special discounts and promotions. Also we will use"tarjeteros" (aides) given in exchange of exclusive t-shirts and othermerchandising.2. Referral: we will maintain a close beta, so users can sign up only byinvitation, hoping to get some anxiety.3. Retention: we will retain our users by providing them newfunctionalities and keeping the specials discounts and promotions.
Cost of user acquisition We asked people to tell us what you think of our features. With 13 pesos got 81 responses, at a cost of 0.16 pesos per response. While this is not representative of the cost of acquisition, it gives us an approximation of the attraction of use. Local experts estimate that the cost of acquisition of users for an application like MalditaNight is around 3 pesos.