Presented by Kumar Satyam MBA(E&L)2009 A0102107041

Social Networking Sites Social networking websites are online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. They typically provide a variety of ways for users to interact, through chat, messaging, email, video, voice chat, file-sharing, blogging, and discussion groups

Social networking websites are online communities of people who share interests and activities,

or who are interested in exploring the interests and activities of others.

They typically provide a variety of ways for users to interact, through chat, messaging, email, video, voice chat, file-sharing, blogging, and discussion groups

History Sixdegree 1997-buit profile & list friends-1998 surf friends Attracted millions Failed in 2000 Next wave Ryze.com (San Francisco ) 2001- leverage the business networks, technology community, including the entrepreneurs and investors

Sixdegree 1997-buit profile & list friends-1998 surf friends

Attracted millions

Failed in 2000

Next wave Ryze.com (San Francisco ) 2001- leverage the business networks, technology community, including the entrepreneurs and investors

TWC Presentation Present: Impacts Society Business Government Social Network Sites F P P

Objective To analyze the current trend of usage of Networking sites To know the impact of networking sites on consumers being used for branding and advertising. To analyze the dirtiness spread by these networking sites in the society.

To analyze the current trend of usage of Networking sites

To know the impact of networking sites on consumers being used for branding and advertising.

To analyze the dirtiness spread by these networking sites in the society.

Hypothesis (1)Null Hypothesis- Networking sites are meant for social interaction not for branding and promotion Alternate Hypothesis- Networking sites are meant for social interaction but they are using as a medium for branding and promotion (2)Null Hypothesis- Networking sites are not misused Alternate Hypothesis- Networking sites are misused

(1)Null Hypothesis-

Networking sites are meant for social interaction not for branding and promotion

Alternate Hypothesis-

Networking sites are meant for social interaction but they are using as a medium for branding and promotion

(2)Null Hypothesis-

Networking sites are not misused

Alternate Hypothesis-

Networking sites are misused

Research methodology Exploratory research Sample size : 50 Sample location : The Research is done in Noida and South Delhi near by cyber cafe Sample age: 10-35 Scaling techniques:- Likert scaling techniques accompanying with interval scaling techniques are used Researcher had taken stratified random sampling technique to choose the sample

Exploratory research

Sample size : 50

Sample location : The Research is done in Noida and South Delhi near by cyber cafe

Sample age: 10-35

Scaling techniques:- Likert scaling techniques accompanying with interval scaling techniques are used

Researcher had taken stratified random sampling technique to choose the sample

Analysis 92% use internet-90%are aware of SNSs.(16-18) 90% have profile , 32% 16-18yrs 22% for friendship and special interest group,14%entertainment 54% -being in touch with frends,16%-making new friends 54% agreed of getting attractive offers on SNSs 60% agreed of promoting through SNSs m:f 2:1 18% F-disagree with offers attractiveness on SNSs vice-versa 66% disagreed with relevancy of Ads on SNSs 42% won’t switch because of ads on SNSs but do in case of other web-pages

92% use internet-90%are aware of SNSs.(16-18)

90% have profile , 32% 16-18yrs

22% for friendship and special interest group,14%entertainment

54% -being in touch with frends,16%-making new friends

54% agreed of getting attractive offers on SNSs

60% agreed of promoting through SNSs m:f 2:1

18% F-disagree with offers attractiveness on SNSs vice-versa

66% disagreed with relevancy of Ads on SNSs

42% won’t switch because of ads on SNSs but do in case of other web-pages

Cont….. 28% agreed on use of SNSs for political ads(16-18) 48% agreed on use of SNSs for cyber bulling(12-18yrs) and they had been their victims (16-18yrs) 48% agreed on use of SNSs for ads and promotion are more 46% agreed on attractiveness of ads on SNSs than other online ads 40% visit SNSs 5-10 times a week 48% are females 58% have profile on >3 30% have profile on 4-8 sites 40% put snaps 38% videos

28% agreed on use of SNSs for political ads(16-18)

48% agreed on use of SNSs for cyber bulling(12-18yrs) and they had been their victims (16-18yrs)

48% agreed on use of SNSs for ads and promotion are more

46% agreed on attractiveness of ads on SNSs than other online ads

40% visit SNSs 5-10 times a week 48% are females

58% have profile on >3 30% have profile on 4-8 sites

40% put snaps 38% videos

Conclusion Networking sites are most popular with teenagers and young adults Using social networking sites to engage in political and social issues Online harassment /Cyber Bullying High Use of SNSs for branding and promotions Social networking sites will become the primary arena for highly targeted marketing and advertising Social networking sites present an unmatched opportunity to build brand interactive marketing

Networking sites are most popular with teenagers and young adults

Using social networking sites to engage in political and social issues

Online harassment /Cyber Bullying

High Use of SNSs for branding and promotions

Social networking sites will become the primary arena for highly targeted marketing and advertising

Social networking sites present an unmatched opportunity to build brand

interactive marketing

Recommendation Specialist social networking websites will grow, but not at the expense of generalist websites The parents need to educate their children regarding the negative externalities

Specialist social networking websites will grow, but not at the expense of generalist websites

The parents need to educate their children regarding the negative externalities