Persona Most Grata: Invoking the User From Data to Design

Persona Most Grata:Invoking the User From Data to Design LITA National Forum

Twitter: #lita2012pmg

What, Why, How, Hi, Apply

What are Personas

What are personas  “A persona is a realistic character sketch representing one segment of a Web site’s targeted audience.” Mulder/Yaar (2010)

What are personas volusion.com

What are personas  “A persona is a realistic character sketch representing one segment of a Web site’s targeted audience.” Mulder/Yaar (2010)

<Persona name> Name <name> Behaviours Type <type> Variable description Role <role> A behaviour Opposite behaviour Motivations §  Excepteur sint occaecat cupidatat non. Variable description §  Sunt in culpa qui officia deserunt mollit A behaviour Opposite behaviour anim id est laborum. §  Excepteur sint occaecat cupidatat non. Goals Variable description §  Excepteur sint occaecat cupidatat non. A behaviour Opposite behaviour §  Sunt in culpa qui officia deserunt mollit anim id est laborum.“Insert quote that §  Excepteur sint occaecat cupidatat non. Variable descriptioncharacterises this persona Pain points A behaviour Opposite behaviour §  Excepteur sint occaecat cupidatat non.in one sentence.” §  Sunt in culpa qui officia deserunt mollit Variable description anim id est laborum.Lorem ipsum dolor sit amet, consecteturadipisicing elit, sed do eiusmod tempor §  Excepteur sint occaecat cupidatat non. A behaviour Opposite behaviourincididunt ut labore et dolore magna aliqua. Utenim ad minim veniam, quis nostrud Variable descriptionexercitation ullamco laboris nisi ut aliquip exea commodo consequat. Duis aute irure dolor A behaviour Opposite behaviourin reprehenderit in voluptate velit esse cillumdolore eu fugiat nulla pariatur.

Why “Personas summarize research findings and bring that research to life in such a way that a company can make decisions based on these personas, not based on themselves.” Mulder/Yaar (2010)

http://pinterest.com/shaunamcewan/library-stuff/

HowLibraryh3lp

Extrinsic (Y)HowDiscovery / Topical (X) Access / Mechanical Intrinsic

HowQualtrics Survey Software

Extrinsic (Y)Discovery / Topical (X) Access / Mechanical Intrinsic

ExtrinsicDiscovery / Topical Access / Mechanical Intrinsic SPSS

Extrinsic Proto-EricDiscovery / Topical Access / Mechanical Intrinsic SPSS

Extrinsic Proto-JesseDiscovery / Topical Access / Mechanical IntrinsicSPSS

ExtrinsicDiscovery / Topical Access / Mechanical Proto-Pierre Intrinsic

Extrinsic Proto-KaleyDiscovery / Topical Access / Mechanical Intrinsic

Extrinsic Kaley KALEYDiscovery / Topical Access / Mechanical ERIC JESSE PIERRE Intrinsic

More Data LibQual Survey Assessment Team Report Usability Testing Reports Faculty Interviews

Introducing…

OmniGraffle

Next Steps Make them real across the organization Apply them Create user stories, scenarios, map their processes

Thank youAlexa Pearce @alexapearceNadaleen Tempelman-Kluit @nadaleen

Credits OmniGraffle UX Template http://konigi.com/tools/omnigraffle-ux-template Flickr and Google Images Searches > Limit to free to use and share CC licensesBlake-persona Blake Persona-Volusion.comBill -personas BolducPress: http://www.bolducpress.com/ design/user-personas-and-how-they-can- improve-your-site/

http://guides.lib.wayne.edu	27
https://twitter.com	25
http://eventifier.co	6
https://si0.twimg.com	1

Persona Most Grata: Invoking the User From Data to Design

by Nadaleen Tempelman-Kluit on Oct 05, 2012

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Persona Most Grata: Invoking the User From Data to Design Presentation Transcript