Persona Most Grata:
Invoking the User From
Data to Design
LITA National Forum
Twitter: #lita2012pmg
What, Why, How, Hi, Apply
What are Personas
­  “A persona is a realistic character
sketch representing one segment of a
Web site’s targeted audience.”
Mulder/Yaar (2...
­  “A persona is a realistic character
sketch representing one segment of a
Web site’s targeted audience.”
Mulder/Yaar (2...
volusion.com
What are personas
­  “A persona is a realistic character
sketch representing one segment of a
Web site’s targeted audience.”
Mulder/Yaar (2...
Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqu...
Why
­ “Personas summarize research findings
and bring that research to life in such a
way that a company can make decisions
b...
­ “Personas summarize research findings
and bring that research to life in such a
way that a company can make
decisions b...
http://pinterest.com/shaunamcewan/library-stuff/
Why
How
How
Libraryh3lp
How
Libraryh3lp
Access / MechanicalDiscovery / Topical (X)
Extrinsic (Y)
How
Intrinsic
How
Qualtrics Survey Software
How
Qualtrics Survey Software
How
Qualtrics Survey Software
Access / MechanicalDiscovery / Topical (X)
Extrinsic (Y)
Intrinsic
Access / MechanicalDiscovery / Topical (X)
Intrinsic
Extrinsic (Y)
SPSS
Extrinsic
SPSS
Access / MechanicalDiscovery / Topical
Intrinsic
Proto-Eric
SPSS
Discovery / Topical
Extrinsic
Access / Mechanical
Intrinsic
Proto-Jesse
SPSS
Discovery / Topical Access / Mechanical
ExtrinsicIntrinsic
Proto-Pierre
Discovery / Topical Access / Mechanical
ExtrinsicIntrinsic
Proto-Kaley
Discovery / Topical Access / Mechanical
ExtrinsicIntrinsic
Kaley
ERIC
KALEY
JESSE
PIERRE
Extrinsic
Access / Mechanical
Intrinsic
Discovery / Topical
More Data
­ LibQual Survey
­ Assessment Team Report
­ Usability Testing Reports
­ Faculty Interviews
Introducing…
OmniGraffle
OmniGraffle
OmniGraffle
OmniGraffle
Apply
Apply
Apply
Next Steps
­ Make them real across the
organization
­ Apply them
­ Create user stories,
scenarios, map their
processes
Thank you
Alexa Pearce @alexapearce
Nadaleen Tempelman-Kluit @nadaleen
Credits
OmniGraffle UX Template
http://konigi.com/tools/omnigraffle-ux-template
Flickr and Google Images Searches > Limit ...
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
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Persona Most Grata: Invoking the User From Data to Design

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Persona Most Grata: Invoking the User From Data to Design

  1. 1. Persona Most Grata: Invoking the User From Data to Design LITA National Forum
  2. 2. Twitter: #lita2012pmg
  3. 3. What, Why, How, Hi, Apply
  4. 4. What are Personas
  5. 5. ­  “A persona is a realistic character sketch representing one segment of a Web site’s targeted audience.” Mulder/Yaar (2010) What are personas
  6. 6. ­  “A persona is a realistic character sketch representing one segment of a Web site’s targeted audience.” Mulder/Yaar (2010) What are personas
  7. 7. volusion.com What are personas
  8. 8. ­  “A persona is a realistic character sketch representing one segment of a Web site’s targeted audience.” Mulder/Yaar (2010) What are personas
  9. 9. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Motivations §  Excepteur sint occaecat cupidatat non. §  Sunt in culpa qui officia deserunt mollit anim id est laborum. §  Excepteur sint occaecat cupidatat non. Goals §  Excepteur sint occaecat cupidatat non. §  Sunt in culpa qui officia deserunt mollit anim id est laborum. §  Excepteur sint occaecat cupidatat non. Pain points §  Excepteur sint occaecat cupidatat non. §  Sunt in culpa qui officia deserunt mollit anim id est laborum. §  Excepteur sint occaecat cupidatat non. Name <name> Type <type> Role <role> “Insert quote that characterises this persona in one sentence.” Behaviours A behaviour Opposite behaviour Variable description A behaviour Opposite behaviour Variable description A behaviour Opposite behaviour Variable description A behaviour Opposite behaviour Variable description A behaviour Opposite behaviour Variable description A behaviour Opposite behaviour Variable description <Persona name>
  10. 10. Why
  11. 11. ­ “Personas summarize research findings and bring that research to life in such a way that a company can make decisions based on these personas, not based on themselves.” Mulder/Yaar (2010) Why
  12. 12. ­ “Personas summarize research findings and bring that research to life in such a way that a company can make decisions based on these personas, not based on themselves.” Mulder/Yaar (2010) Why
  13. 13. http://pinterest.com/shaunamcewan/library-stuff/
  14. 14. Why
  15. 15. How
  16. 16. How Libraryh3lp
  17. 17. How Libraryh3lp
  18. 18. Access / MechanicalDiscovery / Topical (X) Extrinsic (Y) How Intrinsic
  19. 19. How Qualtrics Survey Software
  20. 20. How Qualtrics Survey Software
  21. 21. How Qualtrics Survey Software
  22. 22. Access / MechanicalDiscovery / Topical (X) Extrinsic (Y) Intrinsic
  23. 23. Access / MechanicalDiscovery / Topical (X) Intrinsic Extrinsic (Y)
  24. 24. SPSS
  25. 25. Extrinsic SPSS Access / MechanicalDiscovery / Topical Intrinsic
  26. 26. Proto-Eric SPSS Discovery / Topical Extrinsic Access / Mechanical Intrinsic
  27. 27. Proto-Jesse SPSS Discovery / Topical Access / Mechanical ExtrinsicIntrinsic
  28. 28. Proto-Pierre Discovery / Topical Access / Mechanical ExtrinsicIntrinsic
  29. 29. Proto-Kaley Discovery / Topical Access / Mechanical ExtrinsicIntrinsic
  30. 30. Kaley ERIC KALEY JESSE PIERRE Extrinsic Access / Mechanical Intrinsic Discovery / Topical
  31. 31. More Data ­ LibQual Survey ­ Assessment Team Report ­ Usability Testing Reports ­ Faculty Interviews
  32. 32. Introducing…
  33. 33. OmniGraffle
  34. 34. OmniGraffle
  35. 35. OmniGraffle
  36. 36. OmniGraffle
  37. 37. Apply
  38. 38. Apply
  39. 39. Apply
  40. 40. Next Steps ­ Make them real across the organization ­ Apply them ­ Create user stories, scenarios, map their processes
  41. 41. Thank you Alexa Pearce @alexapearce Nadaleen Tempelman-Kluit @nadaleen
  42. 42. Credits OmniGraffle UX Template http://konigi.com/tools/omnigraffle-ux-template Flickr and Google Images Searches > Limit to free to use and share CC licenses Blake-persona Blake Persona-Volusion.com Bill -personas BolducPress: http://www.bolducpress.com/ design/user-personas-and-how-they-can- improve-your-site/
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