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Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
Persona Most Grata: Invoking the User From Data to Design
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Persona Most Grata: Invoking the User From Data to Design

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  • 1. Persona Most Grata: Invoking the User From Data to Design LITA National Forum
  • 2. Twitter: #lita2012pmg
  • 3. What, Why, How, Hi, Apply
  • 4. What are Personas
  • 5. ­  “A persona is a realistic character sketch representing one segment of a Web site’s targeted audience.” Mulder/Yaar (2010) What are personas
  • 6. ­  “A persona is a realistic character sketch representing one segment of a Web site’s targeted audience.” Mulder/Yaar (2010) What are personas
  • 7. volusion.com What are personas
  • 8. ­  “A persona is a realistic character sketch representing one segment of a Web site’s targeted audience.” Mulder/Yaar (2010) What are personas
  • 9. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Motivations §  Excepteur sint occaecat cupidatat non. §  Sunt in culpa qui officia deserunt mollit anim id est laborum. §  Excepteur sint occaecat cupidatat non. Goals §  Excepteur sint occaecat cupidatat non. §  Sunt in culpa qui officia deserunt mollit anim id est laborum. §  Excepteur sint occaecat cupidatat non. Pain points §  Excepteur sint occaecat cupidatat non. §  Sunt in culpa qui officia deserunt mollit anim id est laborum. §  Excepteur sint occaecat cupidatat non. Name <name> Type <type> Role <role> “Insert quote that characterises this persona in one sentence.” Behaviours A behaviour Opposite behaviour Variable description A behaviour Opposite behaviour Variable description A behaviour Opposite behaviour Variable description A behaviour Opposite behaviour Variable description A behaviour Opposite behaviour Variable description A behaviour Opposite behaviour Variable description <Persona name>
  • 10. Why
  • 11. ­ “Personas summarize research findings and bring that research to life in such a way that a company can make decisions based on these personas, not based on themselves.” Mulder/Yaar (2010) Why
  • 12. ­ “Personas summarize research findings and bring that research to life in such a way that a company can make decisions based on these personas, not based on themselves.” Mulder/Yaar (2010) Why
  • 13. http://pinterest.com/shaunamcewan/library-stuff/
  • 14. Why
  • 15. How
  • 16. How Libraryh3lp
  • 17. How Libraryh3lp
  • 18. Access / MechanicalDiscovery / Topical (X) Extrinsic (Y) How Intrinsic
  • 19. How Qualtrics Survey Software
  • 20. How Qualtrics Survey Software
  • 21. How Qualtrics Survey Software
  • 22. Access / MechanicalDiscovery / Topical (X) Extrinsic (Y) Intrinsic
  • 23. Access / MechanicalDiscovery / Topical (X) Intrinsic Extrinsic (Y)
  • 24. SPSS
  • 25. Extrinsic SPSS Access / MechanicalDiscovery / Topical Intrinsic
  • 26. Proto-Eric SPSS Discovery / Topical Extrinsic Access / Mechanical Intrinsic
  • 27. Proto-Jesse SPSS Discovery / Topical Access / Mechanical ExtrinsicIntrinsic
  • 28. Proto-Pierre Discovery / Topical Access / Mechanical ExtrinsicIntrinsic
  • 29. Proto-Kaley Discovery / Topical Access / Mechanical ExtrinsicIntrinsic
  • 30. Kaley ERIC KALEY JESSE PIERRE Extrinsic Access / Mechanical Intrinsic Discovery / Topical
  • 31. More Data ­ LibQual Survey ­ Assessment Team Report ­ Usability Testing Reports ­ Faculty Interviews
  • 32. Introducing…
  • 33. OmniGraffle
  • 34. OmniGraffle
  • 35. OmniGraffle
  • 36. OmniGraffle
  • 37. Apply
  • 38. Apply
  • 39. Apply
  • 40. Next Steps ­ Make them real across the organization ­ Apply them ­ Create user stories, scenarios, map their processes
  • 41. Thank you Alexa Pearce @alexapearce Nadaleen Tempelman-Kluit @nadaleen
  • 42. Credits OmniGraffle UX Template http://konigi.com/tools/omnigraffle-ux-template Flickr and Google Images Searches > Limit to free to use and share CC licenses Blake-persona Blake Persona-Volusion.com Bill -personas BolducPress: http://www.bolducpress.com/ design/user-personas-and-how-they-can- improve-your-site/

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