Persona Most Grata: Invoking the User From Data to DesignPresentation Transcript
Persona Most Grata:Invoking the User From Data to Design LITA National Forum
Twitter: #lita2012pmg
What, Why, How, Hi, Apply
What are Personas
What are personas “A persona is a realistic character sketch representing one segment of a Web site’s targeted audience.” Mulder/Yaar (2010)
What are personas “A persona is a realistic character sketch representing one segment of a Web site’s targeted audience.” Mulder/Yaar (2010)
What are personas volusion.com
What are personas “A persona is a realistic character sketch representing one segment of a Web site’s targeted audience.” Mulder/Yaar (2010)
<Persona name> Name <name> Behaviours Type <type> Variable description Role <role> A behaviour Opposite behaviour Motivations § Excepteur sint occaecat cupidatat non. Variable description § Sunt in culpa qui officia deserunt mollit A behaviour Opposite behaviour anim id est laborum. § Excepteur sint occaecat cupidatat non. Goals Variable description § Excepteur sint occaecat cupidatat non. A behaviour Opposite behaviour § Sunt in culpa qui officia deserunt mollit anim id est laborum.“Insert quote that § Excepteur sint occaecat cupidatat non. Variable descriptioncharacterises this persona Pain points A behaviour Opposite behaviour § Excepteur sint occaecat cupidatat non.in one sentence.” § Sunt in culpa qui officia deserunt mollit Variable description anim id est laborum.Lorem ipsum dolor sit amet, consecteturadipisicing elit, sed do eiusmod tempor § Excepteur sint occaecat cupidatat non. A behaviour Opposite behaviourincididunt ut labore et dolore magna aliqua. Utenim ad minim veniam, quis nostrud Variable descriptionexercitation ullamco laboris nisi ut aliquip exea commodo consequat. Duis aute irure dolor A behaviour Opposite behaviourin reprehenderit in voluptate velit esse cillumdolore eu fugiat nulla pariatur.
Why
Why “Personas summarize research findings and bring that research to life in such a way that a company can make decisions based on these personas, not based on themselves.” Mulder/Yaar (2010)
Why “Personas summarize research findings and bring that research to life in such a way that a company can make decisions based on these personas, not based on themselves.” Mulder/Yaar (2010)
Credits OmniGraffle UX Template http://konigi.com/tools/omnigraffle-ux-template Flickr and Google Images Searches > Limit to free to use and share CC licensesBlake-persona Blake Persona-Volusion.comBill -personas BolducPress: http://www.bolducpress.com/ design/user-personas-and-how-they-can- improve-your-site/