Changing the World
                 with 140 Characters


Wednesday, June 23, 2010
@dom


Wednesday, June 23, 2010
Quick Survey

                             Writers?
                             CEOs?
                             Market...
Three Parts
                           I. How Twitter was
                           Hatched
                           II...
Part I

Wednesday, June 23, 2010
Twitter
                           History
Wednesday, June 23, 2010
(@theBook)


Wednesday, June 23, 2010
2001

Wednesday, June 23, 2010
@jack

Wednesday, June 23, 2010
Wednesday, June 23, 2010
2006

Wednesday, June 23, 2010
Odeo

Wednesday, June 23, 2010
Odeo
                      @jack              @ev
                      @noah              @dom
                      @biz...
Wednesday, June 23, 2010
Wednesday, June 23, 2010
twttr

Wednesday, June 23, 2010
Wednesday, June 23, 2010
“waiting for dom to
                             update more”

                            -@jack, tweet 35


Wednesday, J...
“oh this is going to be
                                 addictive”

                             -@dom, tweet 38


Wednes...
Wednesday, June 23, 2010
“private”

Wednesday, June 23, 2010
severance

Wednesday, June 23, 2010
@surf

Wednesday, June 23, 2010
@work

Wednesday, June 23, 2010
direct
                           message
Wednesday, June 23, 2010
API

Wednesday, June 23, 2010
2007

Wednesday, June 23, 2010
Twitter.com

Wednesday, June 23, 2010
“One could change the
                           world with one hundred
                            and forty characters.”...
SxSW

Wednesday, June 23, 2010
Twitter, Inc.

Wednesday, June 23, 2010
MTV

Wednesday, June 23, 2010
CNN

Wednesday, June 23, 2010
iPhone

Wednesday, June 23, 2010
Wednesday, June 23, 2010
2008

Wednesday, June 23, 2010
Fail Whale

Wednesday, June 23, 2010
Wednesday, June 23, 2010
Obama

Wednesday, June 23, 2010
Obama `08
              22 days
              10 people
              Total secrecy
              #7 Free App
            ...
Mumbai

Wednesday, June 23, 2010
2009

Wednesday, June 23, 2010
Hudson

Wednesday, June 23, 2010
Wednesday, June 23, 2010
Wednesday, June 23, 2010
Wednesday, June 23, 2010
@Oprah

Wednesday, June 23, 2010
Iran
Wednesday, June 23, 2010
Wednesday, June 23, 2010
w



Wednesday, June 23, 2010
Part II

Wednesday, June 23, 2010
Current
                            Status
Wednesday, June 23, 2010
Wednesday, June 23, 2010
Tweets per Capita

             One day in May


             Normalized by Year


              Total countries: 60



We...
Best Tweets Per Capita
                                                               Growth     2010 tweets
             ...
Worst Tweets Per Capita
                                                               Growth     2010 tweets
            ...
Best Tweet Output 2010
                                                               Growth     2010 tweets
             ...
Worst Tweet Output 2010
                                                             Growth     2010 tweets
              ...
Best Tweet Growth
                                                             Growth     2010 tweets
                    ...
Worst Tweet Growth
                                                             Growth     2010 tweets
                   ...
Iran Protests
          On the night of 14 June the
          pro-Ahmadinejad Basij
          paramilitary group raided
  ...
Iran Protests

           12,762 on June 14, 2009

           472,115 on June 20, 2009

            84,101 on May 16, 2010...
Haiti
                879 on Jan 11, 2010
               3033 on Jan 13, 2010
              4811 on May 16, 2010
         ...
Chile
            75,550 on Feb 26, 2010
           89,382 on Feb 27, 2010
          432,243 on May 16, 2010
            1...
Venezuela
      707,650 on May 16, 2010

      28,100,000 people

       0.8 Tweets / Capita

      3,901% Tweet Growth
  ...
Dominican Republic
    707,650 on May 16, 2010
    633% Tweet Growth
     ~0.016% Tweets / Capita
     Current Active User...
Costa Rica
    707,650 on May 16, 2010
    103% Tweet Growth
     ~0.025% Tweets / Capita
       Current Active Users:
   ...
Part III

Wednesday, June 23, 2010
What’s
                           Next
Wednesday, June 23, 2010
Better
                           Writing
Wednesday, June 23, 2010
Lead
                       Value
                       Master
                      Evolve
                     Accelera...
10 Tips
    1. Own your own smartphone
    2. Employer Social Media Policy
    3. Check Sources and Attribute
    4. Get a...
Give Someone
        a Voice

         Enable short codes.

          Foster community.

          Encourage speech.


   ...
Better
                           Business
Wednesday, June 23, 2010
FUN

                           SIMPLE

                           SOCIAL


Wednesday, June 23, 2010
Fun

Wednesday, June 23, 2010
Passion   Excitement    Addiction




                            Virality




                           Playfulness




...
Simple

Wednesday, June 23, 2010
Social Network




Wednesday, June 23, 2010
Wednesday, June 23, 2010
BANK




Wednesday, June 23, 2010
@Square

                squareup.com
Wednesday, June 23, 2010
Simple

Wednesday, June 23, 2010
@DollarApp

                                  Sole Proprietor
                                  Exclusive to iOS
         ...
DollarApp Principles

                     One Feature

                     One Person

                     One Month

 ...
DollarApp Mission

                   Describe an Idea
                   Guarantee Focus
                   Avoid Outside...
One Feature

                  Do One Thing

                  Simple Gestures

                  Hide Complexity

       ...
One Person

                     Designer / Developer

                     Single Executive

                     Contrac...
One Month

                  Design Up Front

                  Build Community

                  Ship Quickly and Iterat...
== One Dollar

                    Reduce Variables

                    Stay Consistent

                    Add Value

 ...
Social

Wednesday, June 23, 2010
Wednesday, June 23, 2010
Wednesday, June 23, 2010
Wednesday, June 23, 2010
MOBILITY AS A MINDSET

                               MARKERS FOR SUCCESS




Wednesday, June 23, 2010
MOBILITY AS A MINDSET

                               MARKERS FOR SUCCESS




Wednesday, June 23, 2010
Review
                           I. How Twitter was
                           Hatched
                           II. Whe...
peoplebrowsr.com           San Francisco, CA
Wednesday, June 23, 2010
POPULATION DATA




 wolframalpha.com                        Champaign, IL
Wednesday, June 23, 2010
@dom
                           dom.net


Wednesday, June 23, 2010
Upcoming SlideShare
Loading in...5
×

Dom Sagolla - Cumbre del Futuro 2010

552

Published on

Presentación de Dom Sagolla durante la Cumbre del Futuro 2010 realizada en San José, Costa Rica el viernes 9 de julio del 2010.

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
552
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Dom Sagolla - Cumbre del Futuro 2010

  1. 1. Changing the World with 140 Characters Wednesday, June 23, 2010
  2. 2. @dom Wednesday, June 23, 2010
  3. 3. Quick Survey Writers? CEOs? Marketers? Women? Wednesday, June 23, 2010
  4. 4. Three Parts I. How Twitter was Hatched II. Where We Are Today III. What Awaits Us Wednesday, June 23, 2010
  5. 5. Part I Wednesday, June 23, 2010
  6. 6. Twitter History Wednesday, June 23, 2010
  7. 7. (@theBook) Wednesday, June 23, 2010
  8. 8. 2001 Wednesday, June 23, 2010
  9. 9. @jack Wednesday, June 23, 2010
  10. 10. Wednesday, June 23, 2010
  11. 11. 2006 Wednesday, June 23, 2010
  12. 12. Odeo Wednesday, June 23, 2010
  13. 13. Odeo @jack @ev @noah @dom @biz @rable @crystal @rayreadyray @jeremy @florian @adam @timroberts @tonystubblebine @blaine Wednesday, June 23, 2010
  14. 14. Wednesday, June 23, 2010
  15. 15. Wednesday, June 23, 2010
  16. 16. twttr Wednesday, June 23, 2010
  17. 17. Wednesday, June 23, 2010
  18. 18. “waiting for dom to update more” -@jack, tweet 35 Wednesday, June 23, 2010
  19. 19. “oh this is going to be addictive” -@dom, tweet 38 Wednesday, June 23, 2010
  20. 20. Wednesday, June 23, 2010
  21. 21. “private” Wednesday, June 23, 2010
  22. 22. severance Wednesday, June 23, 2010
  23. 23. @surf Wednesday, June 23, 2010
  24. 24. @work Wednesday, June 23, 2010
  25. 25. direct message Wednesday, June 23, 2010
  26. 26. API Wednesday, June 23, 2010
  27. 27. 2007 Wednesday, June 23, 2010
  28. 28. Twitter.com Wednesday, June 23, 2010
  29. 29. “One could change the world with one hundred and forty characters.” -@jack Wednesday, June 23, 2010
  30. 30. SxSW Wednesday, June 23, 2010
  31. 31. Twitter, Inc. Wednesday, June 23, 2010
  32. 32. MTV Wednesday, June 23, 2010
  33. 33. CNN Wednesday, June 23, 2010
  34. 34. iPhone Wednesday, June 23, 2010
  35. 35. Wednesday, June 23, 2010
  36. 36. 2008 Wednesday, June 23, 2010
  37. 37. Fail Whale Wednesday, June 23, 2010
  38. 38. Wednesday, June 23, 2010
  39. 39. Obama Wednesday, June 23, 2010
  40. 40. Obama `08 22 days 10 people Total secrecy #7 Free App Over 41,000 calls Wednesday, June 23, 2010
  41. 41. Mumbai Wednesday, June 23, 2010
  42. 42. 2009 Wednesday, June 23, 2010
  43. 43. Hudson Wednesday, June 23, 2010
  44. 44. Wednesday, June 23, 2010
  45. 45. Wednesday, June 23, 2010
  46. 46. Wednesday, June 23, 2010
  47. 47. @Oprah Wednesday, June 23, 2010
  48. 48. Iran Wednesday, June 23, 2010
  49. 49. Wednesday, June 23, 2010
  50. 50. w Wednesday, June 23, 2010
  51. 51. Part II Wednesday, June 23, 2010
  52. 52. Current Status Wednesday, June 23, 2010
  53. 53. Wednesday, June 23, 2010
  54. 54. Tweets per Capita One day in May Normalized by Year Total countries: 60 Wednesday, June 23, 2010
  55. 55. Best Tweets Per Capita Growth 2010 tweets One Day in 2010 One Day in 2009 Country Percentage per capita normalized normalized 2009 to 2010 per month 1. Singapore 688,781 90,937 757 4.5 2. Netherlands 1,170,748 204,560 572 2.1 3. Australia 1,286,871 377,808 341 1.8 4. New Zealand 245,378 65,601 374 1.7 5. USA 17,721,271 6,007,384 295 1.7 6. Canada 1,448,704 447,033 324 1.3 7. Ireland 189,753 35,182 539 1.3 8. Puerto Rico 155,392 16,057 968 1.2 9. Brazil 6,652,450 375,661 1,771 1.0 10. UK 2,022,785 471,130 429 1.0 24-hours: May 16 2009 & 2010 Wednesday, June 23, 2010
  56. 56. Worst Tweets Per Capita Growth 2010 tweets One Day in 2010 One Day in 2009 Country Percentage per capita normalized normalized 2009 to 2010 per month 1. DRC 118 0 0.0 1. Ethiopia 365 608 60 0.0 ! 2. Kosovo 51 0 0.0 3. Sudan 1,701 301 565 0.0 4. Bangladesh 7,263 1,167 622 0.0 5. Uzbekistan 1,485 17 8,717 0.0 6. Somalia 488 133 366 0.0 7. Nepal 7,206 1,465 492 0.0 8. Pakistan 46,610 6,401 728 0.0 9. Nigeria 55,162 3,096 1,782 0.0 10. BVI 10 6 181 0.0 11. Haiti 4,811 667 721 0.0 24-hours: May 16 2009 & 2010 Wednesday, June 23, 2010
  57. 57. Best Tweet Output 2010 Growth 2010 tweets One Day in 2010 One Day in 2009 Country Percentage per capita normalized normalized 2009 to 2010 per month 1. USA 17,721,271 6,007,384 295 1.7 2. Brazil 6,652,450 375,661 1,771 1.0 3. Indonesia 6,134,744 110,098 5,572 0.8 4. Japan 3,031,742 162,380 1,867 0.7 5. UK 2,022,785 471,130 429 1.0 6. Canada 1,448,704 447,033 324 1.3 7. Australia 1,286,871 377,808 341 1.8 8. Netherlands 1,170,748 204,560 572 2.1 9. India 895,429 119,865 747 0.0 10. Germany 876,216 189,635 462 0.3 24-hours: May 16 2009 & 2010 Wednesday, June 23, 2010
  58. 58. Worst Tweet Output 2010 Growth 2010 tweets One Day in 2010 One Day in 2009 Country Percentage per capita normalized normalized 2009 to 2010 per month 1. British Virgin 10 6 181 0.0 2. Gibraltar 15 0 0.0 3. Kosovo 51 0 0.0 4. DRC 118 0 0.0 5. US Virgin 185 65 283 0.1 6. Ethiopia 365 608 60 0.0 ! 7. Somalia 488 133 366 0.0 8. Uzbekistan 1,485 17 8,717 0.0 9. Sudan 1,701 301 565 0.0 10. NL Antilles 2,575 275 935 0.4 24-hours: May 16 2009 & 2010 Wednesday, June 23, 2010
  59. 59. Best Tweet Growth Growth 2010 tweets One Day in 2010 One Day in 2009 Country Percentage per capita normalized normalized 2009 to 2010 per month 1. Uzbekistan 1,485 17 8,717 0.0 2. Indonesia 6,134,744 110,098 5,572 0.8 3. Venezuela 707,650 18,142 3,901 0.8 4. Turkey 290,096 11,158 2,600 0.1 5. Thailand 668,514 29,650 2,255 0.3 6. Japan 3,031,742 162,380 1,867 0.7 7. Nigeria 55,162 3,096 1,782 0.0 8. Brazil 6,652,450 375,661 1,771 1.0 9. Egypt 47,884 2,871 1,668 0.0 10. Saudi Arabia 39,141 2,743 1,427 0.0 24-hours: May 16 2009 & 2010 Wednesday, June 23, 2010
  60. 60. Worst Tweet Growth Growth 2010 tweets One Day in 2010 One Day in 2009 Country Percentage per capita normalized normalized 2009 to 2010 per month 1. Iran 84,101 273,211 31 0.0 ! 2. Ethiopia 365 608 60 0.0 ! 3. British Virgin 10 6 181 0.0 4. US Virgin 185 65 283 0.1 5. USA 17,721,271 6,007,384 295 1.7 6. Canada 1,448,704 447,033 324 1.3 7. Portugal 162,578 49,885 326 0.5 8. Israel 73,774 21,771 339 0.0 9. Australia 1,286,871 377,808 341 1.8 10. Aruba 2,853 784 364 0.8 24-hours: May 16 2009 & 2010 Wednesday, June 23, 2010
  61. 61. Iran Protests On the night of 14 June the pro-Ahmadinejad Basij paramilitary group raided Tehran University, injuring many. On June 15, Twitter was asked by the US State Department to move a maintenance window so that they could continue to monitor events. Source: Wikipedia Wednesday, June 23, 2010
  62. 62. Iran Protests 12,762 on June 14, 2009 472,115 on June 20, 2009 84,101 on May 16, 2010 -31% Tweet Growth ~0 Tweets Per Capita / Mo. Image: Wikipedia Wednesday, June 23, 2010
  63. 63. Haiti 879 on Jan 11, 2010 3033 on Jan 13, 2010 4811 on May 16, 2010 721% Tweet Growth ~0 Tweets Per Capita / Mo. Current Active Users: 577 Image: Wikipedia Wednesday, June 23, 2010
  64. 64. Chile 75,550 on Feb 26, 2010 89,382 on Feb 27, 2010 432,243 on May 16, 2010 1,079% Tweet Growth 0.8 Tweets Per Capita / Mo. Image: Wikipedia Wednesday, June 23, 2010
  65. 65. Venezuela 707,650 on May 16, 2010 28,100,000 people 0.8 Tweets / Capita 3,901% Tweet Growth @chavezcandanga 404,786 followers Current Active Users: 59184 Image: BoingBoing Wednesday, June 23, 2010
  66. 66. Dominican Republic 707,650 on May 16, 2010 633% Tweet Growth ~0.016% Tweets / Capita Current Active Users: 5677 Wednesday, June 23, 2010
  67. 67. Costa Rica 707,650 on May 16, 2010 103% Tweet Growth ~0.025% Tweets / Capita Current Active Users: 11041 Wednesday, June 23, 2010
  68. 68. Part III Wednesday, June 23, 2010
  69. 69. What’s Next Wednesday, June 23, 2010
  70. 70. Better Writing Wednesday, June 23, 2010
  71. 71. Lead Value Master Evolve Accelerate Wednesday, June 23, 2010
  72. 72. 10 Tips 1. Own your own smartphone 2. Employer Social Media Policy 3. Check Sources and Attribute 4. Get an Editor 5. Don’t Tweet While Drinking 6. Jokes can almost always be taken the wrong way; expect this. 7. Never discuss a story before its time, or tweet about something before it happens. 8. Be as clear as possible with your sources about when you expect your story to post so they know when and how to promote it. 9. Avoid writing about colleagues or the workplace. 10.Follow other journalists. Wednesday, June 23, 2010
  73. 73. Give Someone a Voice Enable short codes. Foster community. Encourage speech. Listen. Wednesday, June 23, 2010
  74. 74. Better Business Wednesday, June 23, 2010
  75. 75. FUN SIMPLE SOCIAL Wednesday, June 23, 2010
  76. 76. Fun Wednesday, June 23, 2010
  77. 77. Passion Excitement Addiction Virality Playfulness Wednesday, June 23, 2010
  78. 78. Simple Wednesday, June 23, 2010
  79. 79. Social Network Wednesday, June 23, 2010
  80. 80. Wednesday, June 23, 2010
  81. 81. BANK Wednesday, June 23, 2010
  82. 82. @Square squareup.com Wednesday, June 23, 2010
  83. 83. Simple Wednesday, June 23, 2010
  84. 84. @DollarApp Sole Proprietor Exclusive to iOS San Francisco, CA Wednesday, June 23, 2010
  85. 85. DollarApp Principles One Feature One Person One Month == One Dollar Wednesday, June 23, 2010
  86. 86. DollarApp Mission Describe an Idea Guarantee Focus Avoid Outside Investment Wednesday, June 23, 2010
  87. 87. One Feature Do One Thing Simple Gestures Hide Complexity Performance is a Feature Wednesday, June 23, 2010
  88. 88. One Person Designer / Developer Single Executive Contract Experts Maintain Community Wednesday, June 23, 2010
  89. 89. One Month Design Up Front Build Community Ship Quickly and Iterate Wednesday, June 23, 2010
  90. 90. == One Dollar Reduce Variables Stay Consistent Add Value Iterate and Grow Price Wednesday, June 23, 2010
  91. 91. Social Wednesday, June 23, 2010
  92. 92. Wednesday, June 23, 2010
  93. 93. Wednesday, June 23, 2010
  94. 94. Wednesday, June 23, 2010
  95. 95. MOBILITY AS A MINDSET MARKERS FOR SUCCESS Wednesday, June 23, 2010
  96. 96. MOBILITY AS A MINDSET MARKERS FOR SUCCESS Wednesday, June 23, 2010
  97. 97. Review I. How Twitter was Hatched II. Where We Are Today III. What Awaits Us Wednesday, June 23, 2010
  98. 98. peoplebrowsr.com San Francisco, CA Wednesday, June 23, 2010
  99. 99. POPULATION DATA wolframalpha.com Champaign, IL Wednesday, June 23, 2010
  100. 100. @dom dom.net Wednesday, June 23, 2010

×