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eMarketing for Entrepreneurs and Entrepreneur Development Centers
 

eMarketing for Entrepreneurs and Entrepreneur Development Centers

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Brad Kleinman, Associate Director of the Key Entrepreneur Development Center, discusses eMarketing Techniques for Entrepreneurs. eMarketing is great for entrepreneurs because it's cost efficient, time ...

Brad Kleinman, Associate Director of the Key Entrepreneur Development Center, discusses eMarketing Techniques for Entrepreneurs. eMarketing is great for entrepreneurs because it's cost efficient, time efficient, and can be very powerful.

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  • = ENTREPRENEURS WANTED =

    We Are a Global Community of Entrepreneurs Looking for New Leaders to Increase the Synergy of our Qualified Team.

    We are Entrepreneurs Working Together from the Comfort of Home. Come Join Us, Let’s Do this Together!!

    Review: http://bit.ly/db01RT
    Website: http://myentrepreneuronlinebusiness.com
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  • 05/29/09

eMarketing for Entrepreneurs and Entrepreneur Development Centers eMarketing for Entrepreneurs and Entrepreneur Development Centers Presentation Transcript

  • NACCE 2K8 - 1/6/08 By: Brad Kleinman How to use eMarketing to build and retain a community of entrepreneurs
  • Introduction
    • Who am I?
    • What is Corporate College?
    • What is the Key Entrepreneur Development Center?
    • Our eMarketing programs
    • ** This is not your typical presentation **
  • 4 Caveats
    • 80/20
    • Water from a Fire hose
    • Have fun!
    • Foundations
  • What we’ll talk about
    • Accountability – MIH
    • Why use eMarketing
    • Specific Strategies and tactics
    • Case Study
    • How to get started today!
  • Pick an AccountabiliBuddy
    • Choose a partner
    • Introduce yourself
    • Commit to do ONE thing you learn today
    • Connect during NACCE
    • Check up with each other - MIH
  • Benefits of eMarketing
    • Easy to use
    • Easily quantifiable
    • Extreme Personalization
    • Interact with users
    • Time Efficient
    • Cost efficient
    • High Return on Investment
  • 8 Different Techniques
    • Website
    • Search Engine Optimization
    • Email Marketing
    • Video
    • Podcasting
    • Blogs
    • RSS
    • Web 2.0
  • Web 2.0?
    • A user driven virtual world
      • User driven content
      • Rich, interactive and user-friendly
      • Community and Social Network
      • Incorporation of Video and Mobile
    • Ex. Blogs, wikis, social networks, online video, etc
  • From Web 1.0  2.0
    • Web 1.0
      • Cost prohibitive
      • Websites for informational purposes
      • Used to show success
    • Web 2.0
      • User-driven
      • Extremely interactive
      • Cost friendly
    • Conduit/Feedburner
    • iContact/Constant Contact
    • LinkedIn/Facebook
    • PBWiki/WetPaint
    • Digg/StumbleUpon
    • Upcoming.org/Confabb
    • Technorati/Blogger
    Check out our one-pager on cool Web 2.0 sites!
  • Importance of a Website
    • Awareness
    • Sales Cycle
    • Deeper information
    • Open 24-7-365
    • Referral tool
    Thanks to Duct Tape Marketing
  • Importance of a Website (cont.)
    • Automate marketing
    • Capture leads
    • Reduce ad costs
    • Deliver a product
    • Create a community
    Thanks to Duct Tape Marketing
  • Importance of a Website (cont.)
    • Serve subscriptions
    • Up sell and cross sell
    • Answer questions
    • House data
    • Collaborate and manage projects
    Thanks to Duct Tape Marketing
  • Are you Optimized?
    • Keyword Rich
    • High-Quality Content
    • Inbound Links
    Thanks to Duct Tape Marketing
  • Optimize your site TODAY
    • Page title
    • Keyword density
    • H1 , H2, H3 tags
    • Bold text
    • Anchor text
    • Keyword phrase or theme for each page
    • Robot friendly page URL
  • Email Marketing - Is it effective?
    • YES
    • Benefits:
      • Inexpensive
      • Easy to create
      • Easy to track and monitor
  • Tips on email marketing
    • Focus on the reader’s needs
    • 60/40 editorial to promotion content ratio
    • Use your prime real estate
    • Assume your email will be skimmed
    • Have an interesting subject line
    • Sender from name
  • Tips on email marketing (cont.)
    • Run a spam checker
    • Forward-to-a-friend
    • Link to web version
    • Opportunity to unsubscribe
    • Request to add sender to safe-senders list
    • Physical mailing address provided
  • Don’t be a spammer
    • 70%-90% of all e-mail = SPAM. (Clickz.com)
    • Avoid CAPS in Subject line
    • Avoid Words Like: “Click Here” or “FREE”
    • Use Bright Colors and Large Fonts Sparingly
    • Look Like a Newsletter
    • Limit your Email Message Size to 20K to 40K
  • RSS – The common denominator
  • Why Blog?
    • SEO friendly
    • You’re an expert
    • Customer relations
    • Get feedback
    • PR and Media
    • Track and monitor
  • Blogging Tips
    • Set up Monthly/Quarterly/Yearly Goals
    • Don’t get discouraged if no one is showing up
    • Read other blogs/forums
    • Its not just about business, its about you!
    • Establish policy
  • Really Simple Syndication
    • Syndicating information quickly and easily
    • Getting live feeds directly to a users computer
    • Have websites send information to YOU
    • Opt-in only
    • Create and promote feeds: Feedburner
    • Aggregate feeds: iGoogle, Google Reader
  • iGoogle RSS Feed
  • Video
    • Virtual Learning
    • Personal Connection
    • Easily Syndicated
    • Free to post
    • Built in SEO
    • 50% of the US population will watch online video in 2008
  • Video as the new marketing medium
    • 50% of population will watch online video in 2008
    • Minimal investment with High ROI
    • Where to spend your time:
      • Content and Production (50%)
      • Packaging (20%)
      • Promotion (15%)
      • Metadata (15%)
    Thanks to tubemogul.com
  • Podcasts
    • Streaming audio files on the internet
    • Post like talk-shows / radio-shows
    • Customers can subscribe – automatically download
    • itunes hosted – easily downloaded to ipod
  • Effective Podcasts
    • Know your audience / target
    • Clearly organized message
    • Have notes online
    • Make your podcast:
      • Informative
      • Valuable
      • Engaging
      • Entertaining
    Thanks to blog.podblaze.com
  • Case Study - KeyEntrepreneurs.org
  • Google Calendar
  • Videos for marketing
  • Post-Conference “Live Slideshows”
  • Video Resources
  • Blogging / RSS
    • Start a blog (blogger.com, wordpress)
    • Subscribe to a blog and post comments (technorati.com)
    • Subscribe to a podcast (itunes.com)
    • Join Linkedin.com
    • Start an email campaign
    • Create an igoogle.com account
    • Integrate google analytics
    • Pick out keywords for your website
    AccountabiliBuddy System
  • HOT Topics in eMarketing
    • HOT Topics are informal sessions at NACCE occurring each night after conference sessions have ended
    • HOT Topics Discussion #1
      • eMarketing Roundtable : Share best practices with your colleagues…what’s worked, what hasn’t?
      • Monday night @ 8PM @ the HOT Tub
    • HOT Topics Discussion #2
      • Social networking : How to use Facebook and LinkedIn to connect to your market
      • Tuesday night @ 8PM @ the HOT Tub
    • HOT Topics Discussion #3
      • eMarketing Workshop : Start a blog, analyze your site, get started today!
      • Wednesday night @ 8PM @ the HOT Tub
  • Thank You!!!
    • Visit KeyEntrepreneurs.org for more information.
    • Contact us to learn how to run profitable eMarketing programs at your college
    Brad Kleinman [email_address]