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WHY OUR COMPANY SHOULD BE ON FACEBOOK? Julio Vasquez Marketing Department Pocatello Hills Hospital
Social Media and and marketing <ul><li>In 2007, online advertising  had reached $14.6 billion in the United States.  </li>...
Why Facebook? <ul><li>Social media is growing fast worldwide and it is relatively inexpensive </li></ul><ul><li>Facebook a...
Reasons why we should start Facebook <ul><li>Find out what our brand stands for </li></ul><ul><li>Understand how buzz is s...
More reasons to use Facebook… <ul><li>Many people, especially those living with chronic or rare diseases, use online conne...
Potential reasons hospitals do not invest in social media <ul><li>Lack of resources </li></ul><ul><li>Lack of knowledge an...
How will we determine the budget for healthcare marketing <ul><li>Methods: </li></ul><ul><ul><li>Historical </li></ul></ul...
A real life example: Cleveland Clinic <ul><li>http://m.facebook.com/ClevelandClinic </li></ul><ul><li>Components of the pa...
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Why our company should be on facebook

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Homework for Marketing Course - ISU

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Transcript of "Why our company should be on facebook"

  1. 1. WHY OUR COMPANY SHOULD BE ON FACEBOOK? Julio Vasquez Marketing Department Pocatello Hills Hospital
  2. 2. Social Media and and marketing <ul><li>In 2007, online advertising had reached $14.6 billion in the United States. </li></ul><ul><li>An example of social media growth use in hospital marketing is the huge increase in use of You Tube and Twitter. </li></ul>Sources: http://ebennett.org/stats/ Li C and Bernoff J. Groundswell. Page 11. 2008. Forrester Research, Inc.
  3. 3. Why Facebook? <ul><li>Social media is growing fast worldwide and it is relatively inexpensive </li></ul><ul><li>Facebook appears to be the most used modality </li></ul><ul><li>Facebook has more than 500 million users </li></ul><ul><li>50% of active users log on to Facebook in any given day </li></ul><ul><li>The average user has 130 friends </li></ul><ul><li>People spend over 700 billion minutes per month on Facebook </li></ul><ul><li>Source: http://www.facebook.com/press/info.php?statistics </li></ul>
  4. 4. Reasons why we should start Facebook <ul><li>Find out what our brand stands for </li></ul><ul><li>Understand how buzz is shifting </li></ul><ul><li>Save research money; increase research responsiveness </li></ul><ul><li>Find the sources of influence in our market </li></ul><ul><li>Manage public relations crises </li></ul><ul><li>Generate new product and marketing ideas. </li></ul><ul><li>Source: Li C and Bernoff J. Groundswell. Page 93-4. 2008. Forrester Research, Inc. </li></ul>
  5. 5. More reasons to use Facebook… <ul><li>Many people, especially those living with chronic or rare diseases, use online connections to supplement professional medical advice. </li></ul><ul><li>Americans pursuit of health takes place within a widening network of both online and offline sources </li></ul><ul><li>Hospitals across the US are not using Facebook to its capacity to engage patients or build hospital brands. </li></ul><ul><li>Source: http://nicolaziady.com/online-healthcare-marketing-tips/american-marketing-association-meeting-additional-resources / </li></ul>
  6. 6. Potential reasons hospitals do not invest in social media <ul><li>Lack of resources </li></ul><ul><li>Lack of knowledge and understanding </li></ul><ul><li>Lack of budget </li></ul><ul><li>Company culture </li></ul><ul><li>Inability to measure success </li></ul><ul><li>Fear of reputation issues </li></ul><ul><li>Lack of senior buy-in </li></ul><ul><li>Source: http://marketingyourhospital.com/2010/10/22/healthcare-marketing-marketers-use-of-social-media-not-keeping-up-with-users-consumption/ </li></ul>
  7. 7. How will we determine the budget for healthcare marketing <ul><li>Methods: </li></ul><ul><ul><li>Historical </li></ul></ul><ul><ul><li>Fixed percentage of sales </li></ul></ul><ul><ul><li>Based on marketing objectives or tasks </li></ul></ul><ul><ul><li>Accepting industry average or based on competition </li></ul></ul><ul><ul><li>What’s left </li></ul></ul><ul><ul><li>Source: http://www.facebook.com/notes/forte-partners-llc-healthcare-business-development/creating-a-healthcare-marketing-budget/412828422027 </li></ul></ul>
  8. 8. A real life example: Cleveland Clinic <ul><li>http://m.facebook.com/ClevelandClinic </li></ul><ul><li>Components of the page: </li></ul><ul><ul><li>Wall </li></ul></ul><ul><ul><li>Info </li></ul></ul><ul><ul><li>About us </li></ul></ul><ul><ul><li>Let’s move it </li></ul></ul><ul><ul><li>Patient FAQs </li></ul></ul><ul><ul><li>Discussions </li></ul></ul>
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